Riddhi Vyas

Policy Agenda: Drive the policy agenda to target stakeholders mainly Government (Central & State) & Govt bodies.

Strategic Media Partnerships: Handle large format media partnerships (Network18, Times Group, Indian Express) - Curating IPs, Events, Narrative Building Initiatives

Advocacy-led Comms: Addressing Perception Challenges:

• Reinforcing that Fantasy Sports is a Game of Skill
• Positioning Dream Sports as a leading sports-tech firm
• Promoting Responsible Gaming
• Leveraging Dream Sports Foundation to showcase Social Good

Industry Bodies: Collaborating with industry bodies like IAMAI (Event: IGC), Think tanks (IndiaTech), Academia institutes (IIM B, RRU) to launch Whitepaper, Research Reports, etc. and drive their amplification

Federation: Strengthen policy comm agenda via the federation entity - FIFS - driving their PR, social media, and curating events & IPs (like FIFS Sports Data Gameathon)

Media Relations & Intelligence: Build robust media network to enable intelligence gathering, advocacy, and wider access.

• Managing corporate reputation of the Company and driving our narrative across media and social.
• Supporting all business verticals and functions to communicate our key messaging and build visibility for the brand.
• Handling crises communication and ensuring our perspective is communicated to stakeholders at large.
• Mapping competition and taking immediate action to counter relevant initiatives
• Building relationships with key media, influencers etc.
• To align with business objectives and ensuring targeted outcomes.
• Large Projects: India Mobile Congress 2021, 2022 & 2023; Launch of 5G in India; Largest FPO in the Indian Market; Crises Communication

• Handling end-to-end communication strategy for the company including PR, Social etc.
• In addition, communication strategy for Pharma and Piramal Glass business
• Other Group Projects: Internal Events, Crises Management etc

• Communication Strategy for the financial service business mainly Piramal Capital & Housing Finance
• Integrated Approach: PR, Social Media, Design & Branding, Content
• Strategy & Planning for Piramal Group & sub-entities

• Communication Strategy: Responsible for formulating and executing communication strategy (external & internal) for all the entities within Piramal Group
• Messaging: Developing key messages at Group level & for all the business units and ensuring its delivery across all communication dissemination
• Influencer Engagement: Building strong relationships with media and other influencers across sectors such as financial services, real estate, healthcare/OTC etc.
• Social Media & Digital: Content strategy & execution for various social media platforms and launching digital platforms such as websites etc.
• Stakeholder Management: Multi-modal outreach across all stakeholder levels via events, newsletters, magazine, corporate videos, brand collaterals etc.

• Event Management & Promotion: Organizing and promoting events across various cities such as film launches, artist shows etc.
• Building Intellectual Properties: Working with various artists to explore avenues such as shows, concerts etc. Eg: Jagjit Singh Ghazal Symphony
• Real Estate Consultancy: Handling various developer's portfolio for marketing and PR advisory

- Real Estate Vertical: Core member for building the real estate PR vertical across cities

- Consultancy: Marquee clients such as Knight Frank, Sunteck Realty among others

- Process System: Building the SOPs for the team and initiating new systems & process