Summary
Overview
Work History
Education
Skills
Timeline
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Ridhi Mohan

Customer Success & Key Account Management Expert - SAAS
New Delhi

Summary

Dynamic Key Account Manager with over 9 years' experience and a strong background playing a vital role in the development, management, success, growth and retention of key accounts for a wide range of organizations. Service-centric leader dedicated to fueling revenues, enhancing client experience and achieving top brand loyalty. Highly adept in performing within high-pressure and deadline-driven environments, driving full sales lifecycles with focus on territory expansion and customer success.

Overview

11
11
years of professional experience
2
2
Languages

Work History

Senior Key Account Manager (MM)

BirdEye
03.2023 - Current

SAAS Sales I Small and Mid Market I Digital Transformation

  • Implemented process improvements within the key accounts division, enhancing efficiency levels across the team.
  • Upsold and upgraded existing plans to enterprise plans.
  • Promoted to managing multiple geographies and industries in 2 countries (U.S and U.K)
  • Attained over 100% upsell target and multi year deals QoQ. Negotiated contracts and pricing agreements, securing advantageous terms for both the company and the client.
  • Increased client retention by developing and implementing customized account management strategies.
  • Conducted regular account reviews to identify areas for improvement or potential risks, taking corrective action as needed.

Customer Success Account Manager

Adobe
07.2021 - 03.2023

Document Cloud Sales | Customer Journey & Success | Recurring Revenue Model

  • Delivered engaging and polished presentations to build connections with potential customers and distinguish business from competitors
  • Collaborated with key stakeholders and decision makers (CIO, CISO, CEO) across all industries to help with their digital transformation using Adobe's Document Cloud and Digital Media Solutions
  • Exceeded targeted sales goals through continuous pursuit of new sales opportunities and expert closing of customer deals
  • Locked 120% of quota quarter on quarter and also managed to sign multiple year deals for Adobe Document Cloud
  • Reviewed and mitigated discrepancies to increase sales, reduce costs and streamline processes
  • Responsible for generating NARR $1mn by running a full 360 degree sales cycle (Prospecting - Nurturing)
  • Negotiating contracts with clients and establishing timeline of performance
  • Nurtured a BoB of 150 accounts to increase adoption rates

Vice President of Sales and Marketing

Ecoex
08.2020 - 04.2021
  • Developed short and long-term sales strategies to gain market share, uncover new sales opportunities and increase revenue.
  • Performed monthly sales forecasting and competitive analysis to determine product performance levels and need for new product developments.
  • Closed annual contracts with enterprise clients such as Kellogg, Zydus, Nissin foods, Marico, Parle Aggro, Bisleri.
  • Created strategic service roadmaps for new initiatives.
  • Accomplished sales goals and boosted revenue by INR 50 Cr through business development, marketing and customer relationship management.
  • Built relationships with customers and community to establish long-term business growth.
  • Provided recommendations to promote brand effectiveness and product benefits, resulting in securing 10 long-term accounts in 7 months.
  • Developed and executed sales presentations as well as both internal and external product training workshops.
  • Attended industry shows, conventions and other meetings with primary mission of expanding market opportunities.
  • Coached and counseled sales personnel, assisting with individual selling efforts and helping sales representatives reach targets.

Product Consultant

Cvent
10.2016 - 05.2020

As Product Consultant:

  • Secured high-value accounts through consultative selling, effective customer solutions and promoting compelling business opportunities
  • Developed and closed new add-on sales to our existing customer base - $100k
  • Developed success plans for customers that outline their critical success factors, metrics for success, and potential issues
  • Always been in the top 5% of the stack and maintained highest NPS across teams
  • Influenced future lifetime value through higher product adoption, customer satisfaction and overall health scores
  • Optimize, track and analyze performance using Salesforce and Gainsight
  • Met with clients over virtual calls, delivering presentations and educating on product and service features and offerings.
  • Manage the delivery of our software and analytics products to customers, including project timeline and roadmap
  • Responsible for development, planning and selling to focused accounts
  • Directly worked with clients like Hilton Hotels & Resorts, Johnson & Johnson, 3M, Mariott, CISCO, Metlife, The World Bank, BCD Travel and more.

Advanced to a Specialist role to serve as a key member of Customer Success – Quality Assurance Lead

Coaching: Employed diverse teaching approaches to help reps of all abilities to understand the sales task
Upscaling: Influenced the team and counseled them based on their professional growth and productivity

Process Improvement: Owned various initiatives to improve the process to have better outcome
Operation: Supervising daily operations and sales functions to maximize revenue, customer satisfaction and employee productivity along with strategizing, creating, and executing all lead generation campaigns

Enterprise Customer Success Leader

Canned Brand Services
11.2013 - 10.2016
  • Led process improvement and problem-solving efforts to create standard procedures and escalation policy for customer support team.
  • Monitored metrics and developed actionable insights to improve efficiency and performance for customer workflows.
  • Played instrumental role in client satisfaction by working with operational teams for proper resolution of service issues.
  • Created customer support strategy to increase customer retention.
  • Achieved 25% Year On Year Growth target.
  • Increased Client Base From Small Business Units to Fortune 500 companies.

Account Manager

Grey RC&M
04.2013 - 09.2013
  • Delivered engaging and polished presentations to highlight products and draw favorable competitor comparisons.
  • Recommended brand products to customers, highlighted benefits and redirected objections to secure more than INR 2 Cr in sales .
  • Listened attentively to client feedback and worked with product development team to introduce new services.
  • Liaised between account holders and various departments.
  • Acquired, Managed and Grew accounts like GE health & Siemens, Phillips, Havels by reviewing and mitigating discrepancies and collaborating with account holders.

Education

MBA - Management

Indian Institute of Planning & Management
Delhi
08.2010 - 2012.06

B.Com - Commerce

Delhi University
Delhi
05.2004 - 2008.05

XII - Commerce

Lady Irwin School, CBSE
Delhi
04.2003 - 2004.04

X -

Lady Irwin School, CBSE
Delhi
04.2001 - 2002.04

Skills

    Verbal and written communication

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Timeline

Senior Key Account Manager (MM)

BirdEye
03.2023 - Current

Customer Success Account Manager

Adobe
07.2021 - 03.2023

Vice President of Sales and Marketing

Ecoex
08.2020 - 04.2021

Product Consultant

Cvent
10.2016 - 05.2020

Enterprise Customer Success Leader

Canned Brand Services
11.2013 - 10.2016

Account Manager

Grey RC&M
04.2013 - 09.2013

MBA - Management

Indian Institute of Planning & Management
08.2010 - 2012.06

B.Com - Commerce

Delhi University
05.2004 - 2008.05

XII - Commerce

Lady Irwin School, CBSE
04.2003 - 2004.04

X -

Lady Irwin School, CBSE
04.2001 - 2002.04
Ridhi MohanCustomer Success & Key Account Management Expert - SAAS