Ridhi Solanki
Mumbai
Summary
Strategic and results-oriented media professional with 11 years of experience in account management and delivering innovative digital solutions. Passionate about client success, fostering strong communication, and building high-performing teams within a collaborative and growth-focused environment.
Overview
11
11
years of professional experience
Work History
Senior Account Director
OLIVER+
Mumbai
01.2023 - Current
- Proactively identified and secured upselling opportunities consistently exceeding revenue targets
- Thrived as a solution-oriented professional, cultivating strong client relationships and exceeding expectations within a fast-paced agency environment.
- Partnered effectively with colleagues within the IIG group to manage a portfolio of high-profile brands, including Reckitt, H&M, Kraft Heinz, E.On, Burberry, and SC Johnson.
- Teamed up with leadership to streamline operational processes, resulting in a measurable increase in customer satisfaction scores and improved operational efficiency.
- Leveraged on the unique 'inside agency' model to embed dedicated teams within client organizations across four global regions, ensuring access to a diverse talent pool and tailored solutions.
AVP - Digital Services and Director of Client Services
Eggfirst Advertising
Mumbai
02.2022 - 01.2023
- Delivered exceptional client service, resulting in high satisfaction and retention rates.
- Drove new business growth within existing accounts, exceeding annual Net Sales Revenue (NSR) targets for my Strategic Business Unit.
- Ensured swift and effective resolution of client emergencies through clear cross-department communication and proactive solution implementation.
- Built strong client relationships through regular communication and feedback sessions, ensuring project alignment and satisfaction.
- Streamlined operational processes and workflows, significantly reducing revisions and improving overall efficiency.
- Cultivated a positive and collaborative team environment, fostering open communication and professional growth.
- Led the digital department, overseeing social media, performance marketing, website development, and search engine optimization.
- Actively participated in pitch presentations, leading the development of digital and creative strategies.
- Led digital strategy for performance marketing projects across various industries, including commercial vehicles, ceramics, education, agriculture, and steel, consistently achieving set KPIs.
- Co-led a successful hyper-local performance marketing project for a commercial vehicles' client.
- Secured new business wins from major brands including Siemens Sinova, Siemens Raja+, Early Salary, Lacto Calamine, and Malabar Gold through compelling pitch presentations.
- Conducted weekly training sessions for junior team members on emerging digital trends and technologies such as Web 3.0, Metaverse, and DV360.
- Managed organic growth and social content strategies for clients in diverse sectors like agriculture, banking, ceramics, and kitchenware.
- Contributed to company revenue growth by identifying and presenting innovative upselling opportunities.
Head of Client Services
Anvis Digital
Mumbai
09.2020 - 02.2022
- Led the account management department, overseeing a team of 12 members and ensuring exceptional client service.
- Secured new business from prominent clients including Maharashtra Tourism, Home Ministry of Maharashtra, and Playgard condoms through compelling pitch presentations.
- Developed and implemented comprehensive quarterly review plans for a diverse portfolio of brands.
- Managed key accounts including Phoenix Palladium, Phoenix Marketcity, Pregakem, Ceriz, Ryan International, and Piramal Glass, consistently exceeding client expectations.
- Provided strategic brand solutions that consistently achieved and surpassed brand KPIs.
- Oversaw the creation of content calendars and guided the creative briefing process to ensure impactful and engaging content.
- Supervised all SEO activities, ensuring optimal website performance and search engine rankings.
- Defined and implemented operational structures and internal processes for the account management team, enhancing efficiency and productivity.
- Guided the data analysis process for monthly reporting, providing actionable insights to optimize campaign performance.
- Continuously adapted creative solutions to align with evolving digital trends and algorithms, ensuring clients remained ahead of the curve.
Digital Head
D-Design Studio
Mumbai
09.2018 - 08.2020
Social Media Strategist
Spenta Digital
Mumbai
09.2017 - 08.2018
Social Media Executive
Robinage Children's Newspaper
11.2014 - 08.2017
Education
Bachelor's - Mass Media
KC College
05.2016
Skills
- Team Leadership
- Client Relations
- Critical Thinking
- Revenue Growth
- Account Management
- Risk Mitigation
Timeline
Senior Account Director
OLIVER+
01.2023 - Current
AVP - Digital Services and Director of Client Services
Eggfirst Advertising
02.2022 - 01.2023
Head of Client Services
Anvis Digital
09.2020 - 02.2022
Digital Head
D-Design Studio
09.2018 - 08.2020
Social Media Strategist
Spenta Digital
09.2017 - 08.2018
Social Media Executive
Robinage Children's Newspaper
11.2014 - 08.2017
Bachelor's - Mass Media
KC College