RIDHI IYER
Gurgaon
Summary
Highly accomplished professional with over four years of experience in the corporate travel industry, backed by a robust foundation in hospitality. As a proven manager, I excel in leveraging Salesforce and Zendesk to optimize sales processes and implement strategic sales campaigns that drive significant revenue growth. My tenure in a global organization has equipped me with a deep understanding of regional market nuances, enabling me to craft tailored strategies that resonate with diverse client needs. A strategic thinker and results-driven leader, I am committed to delivering exceptional performance, enhancing sales effectiveness, and achieving operational excellence. An ideal candidate for organizations seeking top-tier talent to drive substantial business growth.
Overview
7
7
years of professional experience
Work History
Manager- Sales Effectiveness
TBO
07.2024 - Current
- Implemented Salesforce data migration strategies that ensured accuracy and integrity of sales data during the transition, achieving a 99% accuracy rate post-migration.
- Integrated Salesforce with existing tools (e.g., Zendesk) to create a seamless workflow, enhancing data accessibility across departments.
- Developed KPIs around adoption & growth of New client acquisition and dashboards to track sales org metrics, empowering sales teams with real-time insights for better decision-making.
- Facilitated change management initiatives, including workshops and feedback sessions, to foster a culture of adaptability and engagement among sales teams.
- Achieved a significant reduction in sales cycle time by optimizing lead management processes within Salesforce, leading to a 20% increase in conversion rates.
- Established a user support system post-launch, providing ongoing training and resources that improved user confidence and satisfaction.
- Worked closely with Salesforce support teams to resolve issues quickly and efficiently, minimizing disruption to sales operations.
- Presented implementation results and insights to executive leadership, demonstrating the impact on revenue growth and operational efficiency.
- Managed a team of 2 members who were responsible for Sales team training & the Loyalty program.
Associate Manager, Sales Effectiveness
TBO
07.2022 - 07.2024
- Ran a Global Revival campaign for lost customers & successfully brought back 500+ customers with a net positive sale with cost to company of less that 5%.
- Ran a Bonanza Campaign for 3 top markets during peak season to reduce Competitor share which resulted in growth of 2%
- Delivered 5+ Key Tech- Product projects which were key enablers for on ground sales team.
- Monitored & Tracked the New customer acquisitions funnel globally.
- Ran the Customer loyalty program & successfully launched the program in 10+ Countries.
- Third party vendor management for the loyalty program for redemption options.
- Improved internal operations for the loyalty program which led to reduction of FRT & SLA by more than 40% in 3 months.
- Led the successful implementation of Salesforce across a global sales team of 200+ members, enhancing operational efficiency and data management.
- Developed and executed a comprehensive training program for sales personnel, resulting in a 30% increase in user adoption within the first quarter post-launch.
- Collaborated with cross-functional teams to gather requirements, ensuring the system met the diverse needs of international markets.
- Streamlined sales processes by customizing Salesforce features, reducing administrative time by 25% and improving overall productivity.
- Monitored and analyzed system performance post-implementation, using feedback to drive continuous improvements and optimize user experience.
- Managed stakeholder communications, ensuring alignment and addressing concerns throughout the implementation process.
- Conducted a comprehensive needs assessment prior to implementation, identifying key pain points and customizing Salesforce solutions to address them effectively.
- Utilized Agile methodologies to oversee the project timeline, ensuring timely delivery and flexibility in response to changing requirements.
Commercial Effectiveness Analyst
TBO
02.2022 - 07.2022
- Built a training module for New Sales team joiners, trained over 100+ New Sales team members.
- Improved internal knowledge sharing by developing comprehensive documentation outlining standard operating procedures for various tasks.
- Collaborated with cross-functional teams to identify opportunities for process improvement and increased efficiency.
Business Development Co-Ordinator
AGODA
09.2021 - 12.2021
- Identified, negotiated and onboarded 250+ non-participatory hotels, ensuring favorable terms and conditions.
- Supported expansion of Agoda’s network of hotel partnerships and accommodation inventory supply through building, establishing and maintaining account relationships.
- Research and troubleshoot rate and availability issues preventing hotels from maximizing booking performance like problems with connectivity, rate mapping, extranet management, etc.
- Built new supplier relationships for Agoda focusing on the bed bank and wholesale market.
Outreach Sales Intern
Indian School of Hospitality
08.2021 - 09.2021
- Actively seeking out new sales opportunities through cold calling, networking and social media.
- Developed customer relationships with more than 100 schools and colleges around India.
Corporate Sales Intern
Taj Hotels (IHCL)
12.2018 - 03.2019
- Helped make 5lakh+ customer bookings every month.
- Received Letter of Appreciation from the Director of Sales.
- Actively Built and maintained relationship with customers such as World Bank, United Nations, KPMG, Embassies, Red FM,ICSI etc.
- Represented Taj Hotels in Amazon Trade fair.
- Researched and collected data for various marketing initiatives.
- Strengthened client relationships through exceptional customer service and prompt followups.
Trainee Intern
Trident Hotels, Oberoi Group of Hotels
03.2018 - 04.2018
- Duties & Responsibilities
- Prepared breakfasts on an independent basis by cooking eggs and meat, and preparing cereals, coffee and similar items and Prepare mise-en-place as and when needed.
- Assists with another station as assigned by the Chef de Partie and collect store items as required from the main kitchen.
Education
Postgraduate in Hospitality Management -
Indian School of Hospitality
Gurgaon, India07.2021
Bachelor of Science in Hospitality & Hotel Administration -
National Council For Hotel Management & Catering Technology At SRM Institute of Hotel Management
Chennai04.2020
Bachelor of Science in Hospitality & Hotel Administration -
Indira Gandhi National Open University-Distance Learning
Chennai04.2020
Skills
- Salesforce
- Zendesk
- MS Excel
- MS Powerpoint
- Analytical Thinking
- Team Collaboration and Leadership
- Project Management
- Cross-Functional Teamwork
- Strategic Planning
- Time Management
Timeline
Manager- Sales Effectiveness
TBO
07.2024 - Current
Associate Manager, Sales Effectiveness
TBO
07.2022 - 07.2024
Commercial Effectiveness Analyst
TBO
02.2022 - 07.2022
Business Development Co-Ordinator
AGODA
09.2021 - 12.2021
Outreach Sales Intern
Indian School of Hospitality
08.2021 - 09.2021
Corporate Sales Intern
Taj Hotels (IHCL)
12.2018 - 03.2019
Trainee Intern
Trident Hotels, Oberoi Group of Hotels
03.2018 - 04.2018
Postgraduate in Hospitality Management -
Indian School of Hospitality
Bachelor of Science in Hospitality & Hotel Administration -
National Council For Hotel Management & Catering Technology At SRM Institute of Hotel Management
Bachelor of Science in Hospitality & Hotel Administration -
Indira Gandhi National Open University-Distance Learning
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