RIDHIMA MANOCHA
Sales and Marketing Professional
Bangalore
Summary
Results-driven sales and marketing leader with 3+ years at HUL, consistently exceeding targets and delivering significant growth through strategic go-to-market execution. Proven ability to lead high-performing teams and optimize product launches. Seeking to leverage this experience in a strategic marketing role for impactful growth.
Overview
6
6
years of professional experience
3
3
years of post-secondary education
4
4
Certifications
Work History
Area Sales Manager
Hindustan Unilever Limited
06.2023 - Current
- Team Leadership: Led a team of 12 sales professionals, 200+ outer team members, and 35+ distributors, delivering ₹360 crore annual turnover in the nutrition portfolio.
- Target Achievement: Achieved 101% of value targets for 2024, with consistent quarterly performance and sales growth 2.5x higher than the area average.
- Cross-Functional Collaboration: Implemented micro-marketing plans, resulting in market share gains across the business.
- Distribution and Contest Success: Enhanced value-weighted distribution and won area awards in Knorr Distribution drive, Bru contest, Kissan drive, and Month of Horlicks.
- Product Launches: Led the launch of 20+ new products with strategic go-to-market plans.
UFLP, Management Trainee
Hindustan Unilever Limited
06.2022 - 06.2023
- Digital Marketing, Wall's Ice Cream, Rotterdam: Delivered high-converting digital assets for key markets (China, Italy, Germany) by researching user journeys on TikTok, Instagram etc.
- Marketing, Indulekha, Mumbai: Developed and executed a GTM strategy for the medical marketing channel, engaging doctors in 3 states and leading to 7,000 samples and increased recommendations. Designed an in-store promoter program with 1.8x better conversion, and collaborated on the successful e-commerce relaunch of hair masks and serums.
- Customer Marketing, Kissan Peanut Butter, Mumbai: Improved distribution quality through consumer and trade insights, activating key outlets aligned with the shopper mission. Resulted in a 200 bps increase of value-weighted distribution in the quarter.
Sales and Marketing Intern
Hindustan Unilever Limited
05.2021 - 07.2021
- Social Media Strategy: Developed a data-driven strategy for Lakme by analyzing over 900 reels, 600 YouTube videos, and 550 posts to identify consumer trends. Prioritized and expanded platforms based on size and relevance to the category and worked on optimizing content for search on Lakme’s YouTube channel
- Concept Development: Recommended three winning concepts for the 2022 festive editions based on consumer insights.
- Launch Optimization: Improved CTR by 150 bps through competitor benchmarking for e-commerce and influencer campaigns. Awarded PPO for performance.
Social Media Fellow
Yes Bank
05.2019 - 07.2019
- Content Strategy: Crafted visual designs and brand messaging for digital platforms for partner NGO, Hara Jeevan.
- Social Media Engagement: Increased organic reach by 20,000 impressions and enhanced visibility through long-form articles and improved SEO.
Education
Post Graduate Diploma - Advanced Studies and Research, Entrepreneurship
Ashoka University
Sonipath, Haryana 08.2021 - 05.2022
Bachelor of Arts - English and Media Studies
Ashoka University
Sonipath, Haryana 08.2018 - 05.2021
Skills
Team Leadership
Digital marketing strategies
Competitor analysis
Complex negotiations
Key account growth
Social media analytics
Best PLG Manager, MQ 24 – Received an award for high growth in Market Development packs and delivering a consistent performanceHighest Sales Growth, DQ 24 - received an award in recognition of having the highest sales growth in branch for DQ 2024Top 4 growth nationally in sales and market development (future) packs, nominated for an award in the National Sales Conference of HUL 2024Published Author: Authored "Sun and Shadow" (2014) book, published by Universal Voice Selected as the youngest speaker at the World's largest literature festivalCertification
Kraftshala, Digital Marketing Course, 2021
Accomplishments
- UFLP, Management Trainee - Selected among 12 people from top management schools for the rotational marketing track in HUL's prestigious Unilever Future Leaders Program, received the highest rating of 'Exceeds Expectations' in the stints.
- Best PLG Manager, MQ 24 – received an award for high growth in Market Development packs and delivering a consistent performance
- Highest Sales Growth, DQ 24 - received an award in recognition of having the highest sales growth in branch for DQ 2024
- Top 4 growth nationally in sales and market development (future) packs, nominated for an award in the National Sales Conference of HUL 2024
- Published Author: Authored "Sun and Shadow" (2014) book, published by Universal Voice. Selected as the youngest speaker at the World's largest literature festival.
Timeline
Area Sales Manager
Hindustan Unilever Limited
06.2023 - Current
UFLP, Management Trainee
Hindustan Unilever Limited
06.2022 - 06.2023
Post Graduate Diploma - Advanced Studies and Research, Entrepreneurship
Ashoka University
08.2021 - 05.2022
Sales and Marketing Intern
Hindustan Unilever Limited
05.2021 - 07.2021
Social Media Fellow
Yes Bank
05.2019 - 07.2019
Bachelor of Arts - English and Media Studies
Ashoka University
08.2018 - 05.2021