Summary
Overview
Work History
Education
Skills
Certification
Hobbies and Interests
Extra curricular activity
Accomplishments
Websites
Timeline
Generic

Ridhima Panwar

Gurgaon

Summary

Key Account Manager with extensive experience in digital marketing, utilising Google Ads and SEMRush for strategic optimisations that enhance client engagement. Proven ability to build strong client relationships and deliver measurable results through data-driven insights. Expertise in developing tailored marketing strategies that drive growth and improve client satisfaction.

Overview

4
4
years of professional experience
1
1
Certification

Work History

Key Account Manager

dau
Gurgaon
02.2025 - Current
  • Coordinated with clients to define project objectives and requirements, ensuring alignment with business goals.
  • Successfully managed end-to-end projects for clients across the healthcare, education, lifestyle, and real estate sectors, ensuring strategies align with both client goals and industry best practices.
  • Collaborated with creative, media, content, seo and influencer teams to deliver data-driven campaigns.
  • Acted as the key bridge between clients and internal teams, translating client expectations into clear deliverables, and measurable action plans.
  • Provided regular performance reports using Google Analytics, SEMrush, and campaign dashboards.
  • Developed and implemented digital marketing strategies to increase customer engagement.
  • Created and managed campaigns on multiple platforms, including Google Ads, Facebook Ads.
  • Improved organic traffic for clients by 30% through effective SEO strategies, including technical audits, content optimisation, and keyword targeting.
  • Identified influencers who could help promote brand awareness through social media partnerships or sponsored content initiatives.
  • Developed monthly reports summarising key metrics such as impressions, clicks, cost-per-click, cost-per-acquisition and ROI.
  • Managed client relationships by providing regular updates on campaign progress and results.

Account Manager

Enmay
Bangalore
02.2023 - 02.2025
  • Developed and maintained client relationships through regular communication, meetings, and follow-up.
  • Led social media marketing campaigns focused on engagement, content reach, and brand awareness, consistently achieving meaningful audience interactions and measurable content engagement aligned with campaign objectives.
  • Planned and executed influencer marketing campaigns that improved brand visibility and generated direct website traffic.
  • Executed paid media campaigns focused on lead generation and conversions, maintaining an average conversion rate of 2-3%.
  • Handling clients from different industries such as RMG, lifestyle, and FMCG.
  • Coordinated with cross-functional teams to design and execute successful campaigns.
  • Managed monthly paid media budgets of up to INR 10 Lakhs, ensuring performance optimization through audience targeting and continuous monitoring.
  • Analysed website performance using GA4 and other SEO tools to identify improvement areas and adjust strategies accordingly.
  • Prepared detailed monthly reports on accounts performance, highlighting key metrics, achievements, and areas for improvement.
  • Created content strategies that aligned with the brand's overall messaging and goals.
  • Managed budgeting for influencer marketing initiatives while staying within allocated funds.

Senior Inside Sales Specialist

Simplilearn
08.2021 - 12.2022
  • Conversion of leads received through various marketing channels
  • Proactively identifying cross selling / up selling opportunities with the existing customers
  • Understand the customer requirements and demonstrate product knowledge to achieve high customer satisfaction levels
  • Planned and executed new strategies to increase sales
  • Met 100% target in every quarter
  • Handled a team of 5 new joiners to understand the product and train them how to build a rapport with customers and how to pitch the product
  • Help the organization to build a new product from scratch and give the idea to marketing team, which segment they can target for new product.

Education

Post Graduation MBA - Marketing

IBS HYDERABAD
Hyderabad
2021

Graduation BSC - Foods and Nutrition

Punjab University
Chandigarh
2018

Skills

  • Microsoft Excel
  • Social media marketing
  • Campaign management
  • Content development
  • SEMRush
  • Google Search Console
  • Competitor analysis
  • Performance metrics
  • Google Ads
  • GA4

Certification

Digital marketing certificate - Google, 06/16/21

Graphic Design certificate – TTT Academy, 12/21/24

Generative AI Mastermind certificate – Growth School, 07/12/25

Hobbies and Interests

  • Cycling
  • Travelling
  • Dancing
  • Swimming

Extra curricular activity

  • Have taken part in sponsorship drives of IFHE blues.
  • Rotary club member (Chandigarh) Volunteering at NGO
  • 3rd in intercollegiate swimming tournament

Accomplishments

  • obtained the "Rising Star" certificate in Simplilean to attain the highest revenue for two consecutive quarters.

Timeline

Key Account Manager

dau
02.2025 - Current

Account Manager

Enmay
02.2023 - 02.2025

Senior Inside Sales Specialist

Simplilearn
08.2021 - 12.2022

Post Graduation MBA - Marketing

IBS HYDERABAD

Graduation BSC - Foods and Nutrition

Punjab University

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Ridhima Panwar