RIJO BABU
Auckland
Summary
Dynamic Retail Manager with expertise in strategic direction and supply chain management at Sumesh Pillai. Proven track record in curating product ranges and executing marketing strategies that significantly boost sales. Adept at performance analysis and enhancing customer relationships, driving operational excellence while maintaining high standards in visual merchandising.
Overview
10
10
years of professional experience
Work History
Retail Manager
Fresh for Less supermarket
Auckland
12.2023 - Current
- Specialist Category Management: South Indian Division, Sole Charge.
- Strategic Direction: Acts as the sole strategist for the South Indian grocery department. Responsible for curating the entire product range based on deep market knowledge of South Indian consumer preferences and trends.
- Procurement & Supply Chain: Independently manages the end-to-end supply chain for this section, forecasting demand for niche ethnic products, negotiating with specialist suppliers, and preventing stock-outs of high-turnover imported goods.
- Marketing & Sales Strategy: Formulates and executes exclusive marketing strategies to drive sales in the South Indian sector. This includes planning seasonal promotions (e.g., for cultural festivals) and designing product layouts that maximize cross-selling opportunities.
- Performance Analysis: Monitors the financial performance of this specific department, analysing sales data to eliminate slow-moving lines, and introduce new, trending products from the South Indian market.
- Maintained high standards of store presentation and visual merchandising.
- Supervised daily store operations to ensure smooth workflow and customer satisfaction.
- Lotto Division Management & Regulatory Compliance
- Serves as an authorized Lotto commission license holder for the supermarket.
- Solely responsible for the management of the lotto section, ensuring all operations strictly adhere to the Gambling Act 2003 and New Zealand lotteries commission rules.
- Directs purchasing and ordering policies for general supermarket lines, ensuring optimal stock levels across all other departments.
- Manages operational logistics, including receiving, warehouse management, and the efficient stocking of the general sales floor.
- Maintains accurate records of stock movements, conducts regular stocktakes, and implements strategies to minimize shrinkage and waste.
Retail Sales Manager
xxxxyyyy
Trivandrum
04.2019 - 11.2023
- Managed daily store operations and ensured compliance with company policies.
- Trained and supervised sales staff to enhance customer service skills.
- Developed and implemented visual merchandising strategies to optimize product displays.
- Coordinated promotional events to increase customer engagement and drive sales.
- Conducted regular staff meetings to communicate goals and updates effectively.
- Increased store sales by cross-selling complementary items.
- Ensured customer satisfaction by handling inquiries, complaints, and returns professionally.
Retail Assistant
yem yem
Trivandrum
02.2016 - 03.2019
- Maintained accurate inventory levels and organized stock displays.
- Assisted customers with product selection and answered inquiries.
- Collaborated with team members to enhance store presentation.
- Implemented promotional displays to attract customer attention.
- Engaged positively with each customer, providing professional, and polite support for sales and service needs.
- Arranged merchandise for display to highlight new styles, attract customers, and enhance sales.
- Answered phones promptly and directed calls appropriately.
Education
Associate of Science - Health Inspector
Victory Health Inspector College
Trivandrum,India11-2015
High School Diploma -
Infotech Computer Education Pvt
Trivandrum,India01-2015
GVHSS PIRAPPANCODE
Trivandrum,India03-2012
SSLC
LVHS,Pothencode
Trivandrum,India03-2008
Skills
- Strategic direction
- Product range curation
- Supply chain management
- Marketing strategies
- Performance analysis
- Customer relationship management
- Store operations management
- Visual merchandising
- Stock management
Languages
Malayalam
First Language
English
Intermediate (B1)
B1
HINDI
Beginner (A1)
A1
Timeline
Retail Manager
Fresh for Less supermarket
12.2023 - Current
Retail Sales Manager
xxxxyyyy
04.2019 - 11.2023
Retail Assistant
yem yem
02.2016 - 03.2019
Associate of Science - Health Inspector
Victory Health Inspector College
High School Diploma -
Infotech Computer Education Pvt
GVHSS PIRAPPANCODE
SSLC
LVHS,Pothencode