RIKIN PARIKH

• Created engaging content for Pinterest, Facebook, and Instagram.
• Practiced search engine optimization to maximize efforts in creating brand awareness.
• Wrote copy for social media posts, promotional emails and other marketing collateral.

• Managed marketing campaigns to cultivate brand awareness and drive website traffic.
• Monitored and optimized advertising campaigns using Google, Facebook and Bing.

• Oversaw preparation of marketing copy, images, videos, emails, and other collateral.
• Conducted market research to identify new opportunities and target markets.

Helped sales professionals maintain customer relationships by making follow up calls to recent buyers.

• Designed and implemented social media strategies to align with business goals.
• Suggested and implemented new features to develop brand awareness.
• Collected performance data on each promotion to better plan future events.

• Put together and distributed press kits and other materials.
• Collected and analyzed Web metrics such as visits, time on site and page views per visit.
• Designed and presented social media campaign ideas.

• Monitored trends in social media, industry, and competitive landscape to create new material.
• Prepared persuasive sales and marketing presentation materials to engage clients

• Helped with planning and hosting of marketing events.
• Contributed to mock-ups, email campaigns, and social media content.
• Collaborated with team members to help expand marketing channels.
• Researched and evaluated potential new markets and products.