Rimli Baruah
Dibrugarh, Assam,Assam
Summary
Results-driven digital marketing leader with a decade of experience in B2B tech, specializing in inbound marketing strategies that fuel growth for startups and scaling companies. Proven track record of driving measurable results through PPC, email, social media, organic channels, and content marketing. Skilled in leading high-performing teams to deliver impactful, scalable marketing initiatives.
Overview
11
11
years of professional experience
Work History
Marketing Lead (Remote)
Zappyhire
Kochi
07.2023 - Current
- Led a team of 7 in executing paid and organic marketing campaigns.
- YoY increase in SALs and SQLs.
- Maintained an average SAL to SQL conversion rate of 58%, meeting B2B standards.
- 95% of closures from inbound channels, reflecting effective lead generation.
- Launched ZappyVue self-serve product in July 2024, acquiring prominent clients like - Upgrad, Insurance Dekho, 99 acres.
- Executed PPC campaigns on Google Ads, LinkedIn, and third-party sites.
- Planned and executed webinars, events, and drip email campaigns.
- Developed sales enablement collateral and structured marketing performance reporting.
- Managed content marketing (emails, blogs, web pages, eBooks) and link-building strategies.
- Collaborated with Customer Success Managers to drive reviews on G2 and Capterra.
- Proficient with HubSpot, Ahrefs, Clarity, Google Ads, GA, LinkedIn.
Sr. Digital Marketing Specialist
Talview
Bangalore
12.2019 - 04.2023
- Drove a 93% increase in SQLs (2020-2021) and 100% increase in 2022.
- Pivoted from SMB to enterprise lead generation, aligning with strategic shifts.
- Managed cross-channel digital campaigns and SEO/SEM initiatives.
- Led content marketing (emails, blogs, eBooks) to support demand generation.
- Implemented drip email campaigns to convert inbound leads to SQLs.
- Developed strategic partnerships and advertising opportunities.
- Collaborated with Customer Success to boost reviews on platforms like Capterra and G2.
Digital Marketing Analyst
Saviom Software
Bangalore
04.2018 - 11.2019
- Increased organic traffic by 55% through targeted SEO efforts.
- Improved blog conversions by 36% and optimized email marketing performance.
- Conducted keyword research, optimized landing pages, and developed editorial content plans.
- Executed link-building strategies and managed third-party partnerships.
- Utilized tools such as Google Analytics, Ahrefs, and Mailchimp.
Digital Marketing Executive
Incrementum Technology Services
Gurgaon
03.2017 - 02.2018
- Managed SEO (on-page and off-page), content optimization, and email marketing.
- Conducted A/B testing using Optimizely and CrazyEgg.
- Analyzed website performance metrics using Google Analytics and Agency Analytics.
- Leveraged tools such as Canva and Hootsuite for content creation and social media management.
Marketing Executive
Tally Solutions Pvt. Ltd.
Bangalore
12.2014 - 07.2016
- Assisted in website optimization to boost lead generation.
- Developed and maintained marketing dashboards and performance reports.
- Managed inbound lead queries and supported content optimization efforts.
Education
Psychology, Sociology, Economics
Christ University
Bangalore01.2011
Performance Marketing Kickstarter Workshop
Growth School
Digital Marketing Certification
Skillzlearn
Skills
- Growth marketing and lead generation
- Paid and performance marketing
- Inbound marketing and demand generation
- Campaign planning and execution
- Content marketing and SEO strategies
- Data analysis and ROI optimization
- Team leadership and collaboration
- Marketing automation and project management
Accomplishments
Annual Marketing Champion 2022 – Talview
Timeline
Marketing Lead (Remote)
Zappyhire
07.2023 - Current
Sr. Digital Marketing Specialist
Talview
12.2019 - 04.2023
Digital Marketing Analyst
Saviom Software
04.2018 - 11.2019
Digital Marketing Executive
Incrementum Technology Services
03.2017 - 02.2018
Marketing Executive
Tally Solutions Pvt. Ltd.
12.2014 - 07.2016
Psychology, Sociology, Economics
Christ University
Performance Marketing Kickstarter Workshop
Growth School
Digital Marketing Certification
Skillzlearn