RIMTA DAS

• In process of introducing a new metric to measure Baggage On time, currently reviewing with Director and BTW leaders to incorporate this metric system wide
• Curating a master data line to help organization wide analysis on customers and their bags side by side reducing time and effort to stitch customer and their baggage data
• Handled turn analytics which included various analysis such as Delay code mapping to Process metrics, D00 driver analysis and Turn dashboard enhancements

• Designed and implemented scorecard which drills down from Station level to supervisor level views unleashing deeper insights and highlight opportunity areas for station leaders to help improve supervisors’ performance.
• Analyzed the Annual Cost estimation on introducing Baggage Guarantee Delivery Policy like Delta in United on various threshold minutes and was presented to COO by Baggage planning team. This led to an improved method of measuring a legacy metric "Bags to claim" at a bag level.
• Introduced a deep dive analysis framework for the Turn metrics to help the station leaders focus on the gaps for an unsuccessful on time turn of the aircraft
• Created an onboarding document for new joinees on Spotfire. This training helped them to get hands on experience on Spotfire skills from basic to advanced techniques.
• Automated a detailed 100 pager deck on Misconnects that goes out to the Senior leadership every month and was able to reduce the turnaround time of refresh from ~10 days to 2 days creating more time for deeper and actionable insights.

Digital Marketing CRM – US E-Commerce Client

• Improved revenue generated from Email Marketing Vehicle by 9% and conversion by 24% by recommending major changes to their email content and roll out strategy
• Built a decision board to help Category Managers take decisions on cross merchandising based on customers' cross category purchase behavior
• Created a Data Mart and Democratization tool for various business stakeholders to obtain and manipulate data for a wide variety of requirements with ease and pace to perform EDA
• Helped business analyze an App Campaign by generating an automated report within a minute, thus aiding the business to understand the performance of the campaign real time
• Organization Initiative: Mentored 20 analysts to overhaul in-house analytical tools across regression, clustering and forecasting techniques

Digital Marketing CRM – US E-Commerce Client

• Recommended various marketing strategies by tracking and analyzing customer's online journey from the awareness to decision phase Improved accuracy of the marketing vehicle spends estimation by adopting multi-touch attribution
• Developed a decision board to track weekly performance of different customer segments which helped the VP and Director of Digital Marketing Analytics to plan for various business decisions, both for the short and the long term
• Created a fully automated shell script which reduced the run-time to productionalize the decision board by 70%, reducing the man hours spent on the same

Customer Insights and Analytics - US Retail Client

• Performed Omni channel analysis to spot the differences between Brick-and-Mortar, Online and Omni Channel Customers. This report was published in the journal of World's Largest Retailers in 2015
• Evaluated the newly launched stores by performing A/B Testing and sister store analysis.