Rini Mukhopadhyay
Summary
Results driven Client Leadership Director possessing an US citizenship with 10 years of expertise in leading research studies and analytics for strategic clients. Proven history of researching and providing analytical insights to optimize client marketing strategies and initiatives. Deep experience in qualitative, quantitative research and consumer behavior analysis. I have worked for many verticals such as F&B, Media, Travel, Luxury and CPG goods. I have immense expertise in Brand management, Vendor Management and Client Relationship. A strong leader and collaborator with exceptional communication skills.
Overview
11
11
years of professional experience
Work History
Director
Kantar
New York
06.2022 - Current
- Manage execution of full-scale custom research studies for strategic local and global clients, with multiple project streams and developing issue-focused analyses.
- Translate data into insights that address key client business issues and are presented to the client clearly and concisely.
- Build and monitor specific revenue targets and forecast future revenue for business strategy clients.
- Successfully led and managed multiple teams in growing and building accounts across various Lines of Business.
Senior Marketing Scientist
In4mation Insights
Boston
04.2022 - 06.2022
- Provided In-depth analysis of models such as marketing mix, digital attribution, media optimization, and ROMI and ROI financial calculations.
- Modeled large data sets using conjoint analysis, choice modeling, and time-series data analysis.
- Helped clients see the data's implications and further guiding them to analyze results by telling the story of the best actions.
- Delivered strong data visualization charts to clients using Power BI and Tableau tools.
Forecasting Analyst
Insider Intelligence
New York
09.2019 - 02.2022
- Built and modified forecasting models according to specific customization of the ever-changing digital and mobile diaspora.
- Used advanced statistical and quantitative methodologies like factor analysis, MaxDiff analysis, R-square and Chi-square analysis, regression analysis, and cluster analysis to make forecasting decisions.
- Worked smoothly with cross-functional teams such as Consultants, PR, Marketing, Researchers, and Sales, creating compelling stories of the forecast produced.
- Engaged in exploring new trends and topics for building novel forecasts for clients.
Research Manager
Kantar Milward Brown
Norwalk
01.2018 - 08.2019
- Managed the analysis, interpretation, and reporting process so that the project reflects the client’s business objectives in presenting and reporting findings.
- Utilized project management experience in handling the entire lifecycle of qualitative research projects.
- Served as the primary liaison for day-to-day client and vendor management and operations.
Research Manager
Kantar IMRB
Kolkata
02.2016 - 10.2017
- Oversaw research materials design and implementation, including writing screener and discussion guides.
- Conducted depth interviews and moderate focus groups, IDIs, ethnographies, concept testing, and usability studies.
- Reported writing and presentation creation, including client recommendations.
Marketing Data Analyst
Coopervision Inc.
Rochester
08.2014 - 12.2015
- Developed and implemented all patient rebate programs for the US marketing team, including national accounts.
- Investigated new and emerging markets for CooperVision’s next generation businesses.
- Assisted in understanding CooperVision’s commercial business and translating insightful strategy into an actionable recommendation.
Advisor
United Nations (Permanent Mission of India)
New York
09.2013 - 12.2013
- Represented India’s interests in the UN Social and Economic Council.
- Part of Media Relation team for Indian Delegates at United Nations.
- Provided research and quantitative background for senior diplomats and delegations to the United Nations Organization.
Education
Master of Science - Economics
State University of New York
Buffalo, New York05-2013
Bachelor of Science - Economics
Bachelor of Science
Pullman, Washington 05-2010
Skills
- Project Management
- Business Development
- Strategic Planning
- Critical Thinking
- Analytical Thinking
- Team Management
- Quality Assurance
- SPSS
- SAS
- MS EXCEL (Advanced)
- Power BI
- Amplitude
- Qualtrics
- Tableau
Languages
English
First Language
Bengali
Proficient (C2)
C2
Hindi
Proficient (C2)
C2
Affiliations
- Trained Indian Classical dancer, proficient and finished full courses in Bharatnatyam and Odissi dance style of eastern and southern India.
- Chef certification holder - runs a micro food pop up business and instagram food creator.
- Avid traveler around the globe - researches and creates travel itineraries that are detailed & organized. Have been approached to sell these itineraries.
- Freelance food and travel writer. Have been published in home magazines and blogs.
Timeline
Director
Kantar
06.2022 - Current
Senior Marketing Scientist
In4mation Insights
04.2022 - 06.2022
Forecasting Analyst
Insider Intelligence
09.2019 - 02.2022
Research Manager
Kantar Milward Brown
01.2018 - 08.2019
Research Manager
Kantar IMRB
02.2016 - 10.2017
Marketing Data Analyst
Coopervision Inc.
08.2014 - 12.2015
Advisor
United Nations (Permanent Mission of India)
09.2013 - 12.2013
Master of Science - Economics
State University of New York
Bachelor of Science - Economics
Bachelor of Science
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