RINIKI KATAKI

Client Engagements (On-site / Dedicated Support):

- Hero MotoCorp — Corporate Communications

January 2024- Current

• Support internal communications across Hero MotoCorp’s Motorcycles, Scooters, VIDA (EV Scooters), and Hero MotoSports portfolios
• Liaise with PR agencies, creative agencies, and regional media to ensure consistent, high-quality brand messaging
• Manage fleet operations with agencies for media engagements, events, and promotions
• Oversee social media content to strengthen brand presence and align with corporate messaging and campaign objectives
• Collaborate with teams and leadership to develop narratives for internal platforms (Hero App), newsletters, and announcements
• Establish a cohesive brand identity across corporate communication channels, reinforcing Hero MotoCorp’s industry leadership

- Philips India — Internal & External Communications

April 2022- December 2024

• Led internal communications across four offices in India, reaching 9,000+ employees
• Managed internal newsletters, brand guidelines, site-wide employee communications, intranet platforms, and internal apps to ensure consistent messaging
• Supported leadership communication, cross-functional updates, management initiatives, and employee engagement programs
• Partnered with multiple functions to support internal events and align communication content with brand messaging
• Planned and executed town halls, leadership meetings, coffee sessions, and one-on-one interactions to drive engagement and dialogue
• Worked effectively across teams while independently managing multiple communication projects and priorities

(Core agency responsibilities across clients including Yatra.com, Philips India, MakeMyTrip)

• Provide guidance and mentorship to team members to ensure alignment with PR objectives and client strategies
• Plan and execute media roundtables and press events in collaboration with internal teams and clients
• Manage media inquiries and coordinate with colleagues on content development and responses
• Develop content including press releases, campaign notes, quotes, and authored articles to drive client narratives
• Support product launch communications to build awareness and secure positive media coverage
• Manage influencer relations, including brand collaborations and media reviews
• Contribute to strategic planning and new business development through brainstorming and pitch support

• Spearheaded the rebranding of 'UrbanClap' to 'UrbanCompany,' in collaboration with PR an events teams
• Conducted media tracking and industry monitoring across conferences, events, and coverage
• Developed targeted media pitch notes to support campaign outreach
• Built and maintained media landscapes across relevant journalists and publications
• Supported planning and execution of media roundtables and press events
• Drafted press releases, campaign notes, quotes, and authored articles
• Coordinated influencer engagement, brand collaborations, and media reviews
• Contributed to new business pitches, competitive benchmarking, and 360-degree campaign planning

• Conducted media tracking and client monitoring to stay updated on coverage and relevant developments
• Compiled reports, dossiers, and performance analysis to support client reviews and insights
• Researched media conferences, events, and competitor activity to inform campaign planning
• Supported drafting of press releases and contributed content for monthly reports to ensure consistent messaging
  
  Clients: Confidential

• Created and published content for the organisation’s Twitter and Facebook pages
• Assisted in developing copy for creative assets and communication materials
• Contributed to content creation for training manuals and supported updates and edits to website content
• Maintained country-specific contact lists for Global March, a global network working to end child labour, slavery, and trafficking

• Taught English and Math to underprivileged children
• Interactive sessions with parents such as music and dance organized for the children
• Organised various occasional ground level events

• Aided and tutored specially- abled children
• Organised and participated in various events for the children
• Documented progress reports of children