RINKU KUMAR
Mohali
Summary
Hardworking SEO Analyst with progressive experience in diverse aspects of marketing. Innovative with distinctive, creative, and implement effective strategies to meet business KPIs. Strong verbal and written communication skills with all levels of business.
Overview
7
7
years of professional experience
Work History
SEO Analyst - Digital Marketing
Adreno Technologies
Mohali
04.2022 - Current
- Conducted keyword research and analysis to identify valuable keywords for content optimization.
- Monitored website performance, including traffic, rankings, and conversions.
- Developed SEO strategies to improve organic search engine rankings.
- Analyzed competitor websites to evaluate their SEO efforts and tactics used.
- Created optimized titles and meta descriptions for webpages.
- Performed technical SEO audits of websites to ensure they are correctly indexed by search engines.
- Identified link building opportunities through backlink analysis.
- Implemented on-page optimizations such as URL structure, internal linking.
- Researched industry trends related to SEO and digital marketing initiatives.
- Prepared detailed reports with findings from analytics data and other sources of information.
- Collaborated with designers and developers to implement SEO best practices into website design projects.
- Provided recommendations for improving website content based on keyword research results.
- Worked closely with social media teams to coordinate activities between the two departments.
- Assisted in developing a comprehensive content strategy that included long-term goals and short-term objectives.
- Optimized page load speed across all devices using tools like PageSpeed Insights or GTMetrix.
- Tracked progress of SEO initiatives using various analytics tools such as Google Analytics or Adobe Analytics.
- Maintained up-to-date knowledge of latest SEO trends, techniques, algorithms changes.
- Responded promptly to customer inquiries related to SEO services provided.
- Continuously evaluated existing processes and procedures within the team in order to optimize efficiency.
- Executed SEO functions such as keyword research, data collection, link optimization and site auditing.
- Analyzed traffic and conversion trends and developed strategies to improve traffic.
- Provided optimization of web page titles, URLs, structured data, SEO copy editing and sitemaps.
- Performed keyword research and competitive analysis to identify effective strategies to meet client goals.
- Partnered with department managers to understand and meet SEO needs.
- Served as technical expert for site audits, performance analysis and troubleshooting.
- Purchased and negotiated placement of listings in local search engines, directories or digital mapping technologies.
SEO Specialist
Enzo Business Solutions pvt. Ltd(R. B. Infotech))
Mohali
01.2021 - 03.2022
- Devised strategies to correct SEO underperformance and resultantly increase traffic and visibility
- Executed SEO functions such as keyword research, data collection, link optimization and site auditing
- Built high-ranking backlinks for growing e-commerce businesses through quality, SEO-driven articles
- Spearheaded creation of blogs and social media content
- Provided optimization of web page titles, URLs, structured data, SEO copy editing and sitemaps
- Performed keyword research and competitive analysis to identify effective strategies to meet client goals
- Analyzed traffic and conversion trends and developed strategies to improve traffic
- Developed SEO strategy, defined goals and prioritized tests and projects
- Maintained up-to-date knowledge of latest SEO tools and communicated this information to internal teams
- Served as technical expert for site audits, performance analysis and troubleshooting
- Partnered with department managers to understand and meet SEO needs
- Wrote requirements and design experiments to test new SEO strategies
- Presented to executive team on SEO progress to inform business decision making
- Managed social media accounts by composing content, engaging with followers in comments, monitoring activities and researching trends
- Served as main point of contact for clients, answering questions and responding to messages
- Wrote and uploaded blog posts and articles to drive traffic to client sites
- Collaborated with content contributors to build optimization strategies
- Created schema markups for website elements.
SEO Executive
SoftInfotech Solution
Mohali
03.2019 - 12.2020
- Contributed to off-page optimization activities such as link building, link reclamation and outreach
- Administered on-page optimization, conducted keyword research and developed metadata
- Evaluated websites and developed forceful action plans to increase engagement
- Performed technical auditing and optimizations on large sites
- Led day-to-day management of SEO programs across client portfolio
- Tracked latest search marketing technologies, digital trends and strategies to identify options for integration into current methodologies
- Conducted effective auditing, gap analysis and strategy execution
- Dealing with clients and provide instructions for site optimization through written communication, conference calls.
SEO Executive
Cqlsys Technologies
Mohali
01.2018 - 03.2019
- Contributed to off-page optimization activities such as link building, link reclamation and outreach
- Administered on-page optimization, conducted keyword research and developed metadata.
Education
High School Diploma -
NIIT
01.2013
Bachelor of Science - Information Technology
A&M Colleage
01.2012
Skills
- SEO Strategies
- Market Research and Analysis
- Web Site Architecture
- Overseeing Keyword Placement
- Analytics Tools Setup
- Keyword Research
- Social Media Marketing
- WordPress
- Google Analytics
- Content Development
- Team Leadership
- Writing and Editing
- Competitor Analysis
- Content Marketing
- Keyword Optimization
Websites
Languages
Hindi
First Language
English
Intermediate (B1)
B1
Timeline
SEO Analyst - Digital Marketing
Adreno Technologies
04.2022 - Current
SEO Specialist
Enzo Business Solutions pvt. Ltd(R. B. Infotech))
01.2021 - 03.2022
SEO Executive
SoftInfotech Solution
03.2019 - 12.2020
SEO Executive
Cqlsys Technologies
01.2018 - 03.2019
High School Diploma -
NIIT
Bachelor of Science - Information Technology
A&M Colleage
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