Rinu Jacob Cherian

Seawise Capital was acquired by MODIFI on Jan 2021

• At MODIFI , I was responsible for handing both new and existing export customers and for expanding the exporter network to drive sales of bill discounting and invoice factoring to SME exporters
• Analyzed market trends and accordingly forge new partnerships to increase brand awareness
• Work with partners PAN India to develop sales proposals and offer the most suitable solution to the end customer
• Develop process improvements to optimize partner management activities
• Work cross-functionally across Marketing , risk, and finance to drive Insides sales as per the customer requirement
• Build and maintain rapport with channel partners and identify new lead generation opportunities
• Develop and execute strategic plans to achieve lead generation targets and expand using various direct methods, networking, and research

Skills:

• Microsoft Office
• Negotiation
• Event Management
• Interpersonal Communication
• Marketing

• At Seawise Capital, I was responsible for onboarding new customers, and promoting our trade services products such as Shipment Tracker, Buyer Credit Check, Invoice Generator, and Payment Reminders.
• As part of my responsibilities, I analyzed and developed new partnerships with export-oriented associations to increase SEAWISE Capital's brand awareness
• I worked with exporters throughout India to integrate them into our trade services and offer the most suitable export-oriented solutions to increase their exports
• I developed process improvements to improve both customer and channel partner management
• To drive sales, I worked cross-functionally across marketing, product, risk, and finance
• Establish and maintain rapport with customers, channel partners, export associations, and identify new lead generation opportunities utilizing direct methods, networking, and research, I help develop and execute strategic plans to achieve lead generation targets.

Skills:

• Microsoft Office
• Negotiation
• Event Management
• Interpersonal Communication
• Marketing

• At VentureVillage, I was responsible for ensuring the organization's success and growth and promoted the Finnish approach to education in Kerala
• Working closely with the leadership team, I developed and implemented a Company-wide sales and marketing strategy
• It involved identifying target markets, developing messaging and positioning, and identifying the best channels for reaching potential customers
• I built and managed a sales and marketing team that was able to effectively execute the sales and marketing strategy
• This would include training and mentoring team members, as well as setting performance targets and monitoring progress
• I identified and targeted potential schools, generated leads, and helped build a school database which helped us close deals faster. The GreenCity online program was successfully implemented in 25 schools across Kerala with great success
• I was also responsible for marketing efforts which involved email marketing, social media advertising, and cold calling to reach potential new customers
• I also represented VentureVillage externally, building relationships with key stakeholders and cooperating closely with government organizations such as Haritha Keralam Mission, Clean Kerala Company Limited, and the United Nations Development Programme.

• At Extramarks Education, I helped manage city level marketing activities like BTL events, local partnerships, corporate alliances and sponsorship opportunities
• These marketing activities were mostly conducted across the following channels – schools, apartments, corporates , popular catchment areas (mall, amusement parks) where I helped maintain Extramarks Education brand identity through a sustainable community of students, parents, teachers and schools
• I also work closely with the sales team to drive the marketing objectives of the company and generate a steady flow of leads along with marketing team according to the requirement
• I have also helped negotiate with corporate partners, vendors and other external agencies to manage cost, utilization and efficiency of leads and drive the marketing ROI
• I also analyzed and reported the impact of various marketing activities and feed those data insights into subsequent campaigns to improve ROI utilizing direct methods, networking, and research, I help develop and execute strategic plans to achieve lead generation targets

Skills:

• Microsoft Office
• Negotiation
• Event Management
• Interpersonal Communication
• Marketing
• Head of Sales and Marketing

• At Gilda VC, I was bought on to develop a marketing plan and build a strategic value proposition for an Edutech startup called Glo School
• I spearheaded the design and conceptualization of a P2P eLearning Platform by incorporating the best practices of web design, usability, and SEO
• I would also handle all the managerial responsibilities and hiring requirements of the project
• I also developed and presented monthly reports to various stakeholder involved project status and how it can be improved.

• At One Native, I would do content & affiliate marketing which meant running content marketing campaigns through Content Discovery Platform
• I would compile monthly reports on the daily performance of small content marketing campaigns, as well as performance reports on larger digital campaigns, to determine which ads were more effective; what vendors provided the most web traffic and conversions; and provide suggestions for improvement
• This Internship helped me to complete my research project on Content Marketing and its impact it played in the overall digital marketing effort.