Rishab Das
Delhi
Summary
As a consultant with a solid background in strategy and analytics, I have successfully led market expansion initiatives, optimized pricing strategies, and implemented performance marketing solutions. My experience spans the pharma and FMCG sectors, where I utilize data-driven insights to drive growth and profitability. I am passionate about leveraging analytics for impactful business decisions and continuous learning
Overview
6
6
years of professional experience
7
7
years of post-secondary education
4
4
Certifications
Work History
Consultant
EY Parthenon
05.2025 - Current
- Company Overview: Global strategy consulting arm of Ernst & Young 'EY'
- Growth Strategy for a Leading Cricket Equipment Manufacturer
- Led market expansion strategy into athleisure and structured customer research and defined target audience segments
- Developed an optimal product portfolio strategy balancing design variety with SKU efficiency to maximize market penetration
- Designed a comprehensive pricing framework to strategically position offerings across masstige and premium segments
- Formulated a go-to-market strategy including financial projections, channel selection, and partnerships to enhance market reach
- E-com acceleration at a leading Indian FMCG major
- Conducted performance marketing optimization across marketplaces and Q-commerce, resulting in a 22% increase in RoAS and an 18% reduction in CAC
- Led PMO for analytics-driven pricing optimization by aligning business needs and integrating discounting strategies, achieving a 2% improvement in net contribution
- Developed a data-backed category growth roadmap identifying white spaces and strategic levers for revenue acceleration
- PMO for Greenfield Distillery setup
- Led transaction and pre-construction phase PMO for a large distillery setup in Maharashtra, overseeing regulatory approvals and operational planning
- Global strategy consulting arm of Ernst & Young 'EY'
Decision Analytics Associate
ZS Associates
06.2019 - 06.2020
- Company Overview: Global consulting firm specializing in analytics and technology
- Conducted financial and strategic assessment of payer contracts totaling approximately $20M in annual rebates for a major pharmaceutical company, optimizing contract value
- Designed an Excel model to quantify net market share gains and ROI by forecasting No-contract scenarios, optimizing rebate strategy to drive $5M in annual savings
- Global consulting firm specializing in analytics and technology
Education
Bachelor of Technology - Computer Science Engineering
National Institute of Technology
07.2015 - 07.2019
Master of Business Administration - undefined
Indian Institute of Management
08.2020 - 04.2023
Skills
Microsoft Excel
Microsoft Power Point
GTM
Project Management
Python
SQL
undefinedWebsites
Certification
AI for everyone
Accomplishments
- Academic Achievement, Secured an All-India Rank within the top 1 percentile in JEE Mains 2015.
- Academic Achievement, Ranked within Top 5% students in Macroeconomics, Probability and statistics, Mergers and Acquisitions and Indian economy and public policy courses at IIM Indore.
- Research Recognition, Awarded the Reviewer's Choice Award for best paper at the Annual Banking Conference 2017 conducted by BIBM, Dhaka.
- Published Research, Authored papers on 'Globalization & Inflation', 'Digitalization & Financial Inclusion', and 'FDI & ICT Trends', published in recognized journals and book chapters.
Training
- Master of Business Administration, M&A, Public policy, Analytics using R, Macroeconomics, Market Research
- Bachelor of Technology in Computer Science Engineering, DS&A, Databases, OS, Machine Learning, SDLC, Project Management
Timeline
Consultant
EY Parthenon
05.2025 - Current
Master of Business Administration - undefined
Indian Institute of Management
08.2020 - 04.2023
Decision Analytics Associate
ZS Associates
06.2019 - 06.2020
Bachelor of Technology - Computer Science Engineering
National Institute of Technology
07.2015 - 07.2019
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