Rishabh Arora
Summary
Key Account Management professional with 6+ years of proven success driving performance for leading spirits and beverage brands across premium HoReCa, retail, and on-trade channels. Expert in crafting high-impact account strategies, accelerating SKU-wise growth, and executing strategic sales initiatives that strengthen brand presence. Known for building influential client partnerships, unlocking revenue opportunities, and consistently outperforming sales and visibility targets. Brings a results-driven mindset and a strong track record of delivering measurable impact in competitive environments.
Overview
9
9
years of professional experience
Work History
Key Accounts Manager
Bisleri International PVT.LTD
06.2023 - Current
- Managing key accounts and fine dining in Delhi NCR (Gurgaon, Delhi, Noida).
- Ensuring SKU-wise growth of the brand as compared to the competition.
- Ensuring WOD and DOD of SKU, as per outlet classification, to be available at any given point in time.
- Maintained and developed a strong relationship with channel partners, including distributors, customer engagement, and retention.
Key Accounts
Diageo
02.2023 - 06.2023
- Responsible for secondary sales and marketing of brands in UP West region.
- Managing key outlets in Noida, Greater Noida, Ghaziabad, and Agra.
- Responsible for making brands available and visible in the outlets.
- Developed strong market knowledge of existing and potential clients and ensured business growth opportunities aligned to company's strategic plans.
- Identifying opportunities and developing an adequate sales strategy to increase market share.
- Identifying and implementing promotions and marketing activations.
Sales Executive
Diageo
03.2021 - 02.2023
- Responsible for Secondary sales and marketing of brands in Ghaziabad, Uttar Pradesh
- Accountable for the brand wise/segment wise sales volume accomplishment in the region by creating and observing market trends and demands
- Increased the sales volume of both BIO and BII brands in the area
- The portfolio included brands like Johnnie Walker family, J&B, Tanqueray Gin, Black dog, Black & White, Vat69 and many more
- Grew the market share of the lower prestige whiskey segment (Mc Dowell no.1 and MCD luxury) by formulating BTL promotional scheme and maintaining healthy relationship with retailers
- Executed marketing strategies with the marketing team to increase customer retention
Sales & Marketing Executive
Sunehri Bibi
12.2018 - 12.2019
- Responsible for managing their social media handles and mediate between the customers and the designer
- Discovered and implanted marketing strategies in the MENA region to generate sales
- Worked with bloggers in the UAE to create brand awareness
- Grew revenue by 20% by implementing promotional activities with the brand and by increasing demand in the marketplace
Marketing Intern
India Glycols Limited
06.2017 - 07.2017
- Responsible for brands such as V2O Vodka, Soulmate Whiskey and Beach House Rum
- Worked at India Glycols Limited under the social media marketing team where I was responsible to create and upload content across their social media platforms
- Additionally, got an opportunity to work under their event management team while they were hosting a promotional event for one of their products
Education
Bachelors - Business Management
Middlesex university
Dubai, UAE06.2019
International baccalaureate Certificate - Cambridge
G.D Goenka World School
Gurgaon, India06.2016
IGCSE - Cambridge
G.D Goenka World School
Gurgaon, India03.2014
Scotch Whisky Academy Advanced Course - hosted by The Dram Club
Chivas brothers, Pernod Ricard
Skills
- Cultural awareness
- Growth mindset
- Resource management
- Best practices adherence
- Key account management
- Market analysis
- Customer relationship management
- Territory management
- Adaptability
- Networking
Websites
Languages
- English, Proficient
- Hindi, Proficient
- German, Intermediate
Timeline
Key Accounts Manager
Bisleri International PVT.LTD
06.2023 - Current
Key Accounts
Diageo
02.2023 - 06.2023
Sales Executive
Diageo
03.2021 - 02.2023
Sales & Marketing Executive
Sunehri Bibi
12.2018 - 12.2019
Marketing Intern
India Glycols Limited
06.2017 - 07.2017
Bachelors - Business Management
Middlesex university
International baccalaureate Certificate - Cambridge
G.D Goenka World School
IGCSE - Cambridge
G.D Goenka World School
Scotch Whisky Academy Advanced Course - hosted by The Dram Club
Chivas brothers, Pernod Ricard