Rishabh Gupta

· Responsible for probiotic and antibiotic portfolios, creating differentiated communication strategies to strengthen positioning in competitive therapy areas.

· Developed compelling communication stories and promotional content to support field force effectiveness and prescription growth.

· Worked cross-functionally with medical, digital, and sales teams to ensure smooth campaign implementation and measurable outcomes.

Conducted market research, segmentation, and competitor analysisto support data-driven brand planning and execution.

· Successfully launched the Empagliflozin + Sitagliptin combination in the Diabetes segment with a high-impact brand theme “Superpower to do the Empossible”

· Designed and executed 360° marketing communication including campaign visuals, doctor engagement tools, and digital integration to maximize in-clinic impact.

· Responsible for creating and delivering communication strategies for a product in Angina Therapy

· Conceptualized and formulated marketing strategies thereby converting them into deliverables through communication, campaign & activities

· Formulated communication on “Put a full stop to Anginal Worries” for the brand

· Increase in market share highest growing brand amongst the competitors.

· Delivered 107% in FY 2023-2024

· Established strong relationships with field force to build the brand

· Responsible for creating and delivering communication strategies for a product in Diabetes Management

· Designed “Glad Days Ahead” campaign with an aim to increase in clinic effectiveness of the brand

· Created a comprehensive campaign for World Diabetes Day 2024

· Interacted with the customers directly through field visits to review the effectiveness of strategies.

· Responsible for activating the connect and introducing AstraZeneca Products to a noncovered doctorsthrough digital channels.

· Responsible to use digital platforms to expand the coverage, launch promotional campaigns

· Drive deeper engagements with doctors through promotional and non-promotional content.

· Design, build and maintain our social media presence.

· Responsible for generating sale in Diabetes division (Forxiga and Xigduo) in South Delhi Territory

· Managing top KOLs and KBLs and facilitating in rapid conversions and existing customer consolidations.

Working with stakeholders for value creation, organizing CMEs and Speaker programs to aid in relationship building withthe customers and to develop a positive perception about the company image in the customers’ mind.