Working in consumer electronics division of company and responsible for building home automation category in country
Collaborated across multiple departments to spearhead new revenue-generating initiatives and driving growth for portfolio of 108 SKUs of home automation IOT based products
Worked with sales team to develop digital sales ideas and strategies involving Email/Newsletter and Social Media Marketing, Online Advertising and Google AdWords, to achieve revenue of 5cr
Accountable for promoting and managing digital sales channels with focus on e-commerce sales and revamping customer experience on web and IOS/Android mobile platforms
Digital Marketing Intern
Runtime Solutions Pvt. Ltd
Mumbai
04.2020 - 06.2020
Performed Industry, Competitor and social media analysis and rolled out campaigns, content calendar for new EdTech client acquisition
Assisted in generating 100+ daily leads for a motorcycle brand with a 3% conversion ratio and handled a budget of 50-70K for generating ads on LinkedIn, Instagram and Facebook
Optimized conversion rate from 3% to 5% by incorporating Landing pages and Google ads
Optimized content strategy using analytical tools like SimilarWeb, CrowdFire etc
Conducted supplier search and solicited a proposal for purchase of “Virtual Event” platforms
Fleet Manager
Neminath Trading Company
Sagwara
04.2018 - 06.2019
Handled logistics and operations for a fleet of 20 trucks with responsibilities including employee and labour management, assigning daily freights and negotiations with business customers
Optimized network planning by implementing tech solutions resulting in 5% increase in efficiency
Generated a monthly average sales of INR 4 Lakh worth of construction aggregate
Analyst
Capgemini Technology Services India Limited
Mumbai
08.2016 - 09.2017
Developed Project modules for Mobile and Landline billing system of the client Deutsche Telekom
Developed, modified and tested SQL code for data extraction, loading and transformation
Responsible for requirement gathering and updating project documentation with the onsite team
Prepared status reports, presentation, documents and coordinated team meetings
Trainee Engineer
CTI Engineering Internationals Co., Ltd
Jaipur
03.2014 - 04.2014
Conducted survey of 200 households for the project “Capacity Development for NRW Reduction in Jaipur City” and analyzed the collected data with Microsoft Excel
Interpreter for the 8 member team from Japan to facilitate communication with local residents
Education
MBA - Marketing And Strategy
Indian Institute of Management (IIM)
Amritsar
04.2021
B.Tech - Mechanical Engineering
Arya College of Engineering And I.T
Jaipur
06.2016
Skills
Marketing and advertising strategies
Strategic Planning and Alignment
Relationship Building
Verbal and Written Communication
Marketing Strategy Development
Digital Marketing Strategy
Detail-Oriented
Complex Problem Solving
Problem Solving
Accomplishments
National finalist at “Numero Uno - Strategy Case Competition” by IIM Bangalore
1st position out of 300+ participants in the public speaking event “War of Word” in Arunya 4.0, the annual management festival of IIM Amritsar
2nd Position in the national level case discussion event “Vakta” of IIM Amritsar
Runner-up, Operations case study competition ‘OpSutra’ of Empiriyan ’20, IIM Jammu
Member of Model United Nations (MUN) organized by IIM Ahmedabad 2019
Volunteered with Tanzania Development Trust as a part of UN online program, focused on protecting girls from Female Genital Mutilation (FGM), Edited 50 maps using iD Editor
Certification
Google | Display Ads, Search Ads and Analytics for Beginners
KPMG | Lean Six Sigma Green Belt competency development program
In-Charge Principal at St. Xavier’s College, Mumbai (Empowered Autonomous Institute)In-Charge Principal at St. Xavier’s College, Mumbai (Empowered Autonomous Institute)