RISHABH LAL
Category Manager - Growth & Revenue
Bengaluru
Summary
A seasoned Sales Professional with over 6 years of Sales & Category Management experience focusing on Healthcare, Ed-Tech and Textile sectors with a keen interest in diverse & specialist roles across industries and functions
Overview
6
6
years of professional experience
6
6
years of post-secondary education
1
1
Language
Work History
Category Manager
Unacademy
Bangalore
06.2021 - Current
- Maximized Category Turnover (160% YTD Growth) through proactive management strategies and working on the major traction channels like New Batch Launch, Test Series Planning, Campus Ambassador Program, Performance Marketing, Inside Sales Team, Iconic Offerings etc.
- Planned & executed GTM initiatives for the category which includes Mock Interviews (online & offline- MP, Rajasthan & Haryana), Unacademy Experience Centre classes(10+), Marathon Sessions, Campus Partnerships & Webinars etc
- Collaborating with Sales & PMO team to analyze monthly performance and plan for the offers & business triggers for the subsequent month
- Analyzed Key Business Drivers, Competitor & Market Trends, optimized Pricing & Sales Funnel to enhance growth.
- Increased the Views (83%) & Subscribers (209%) of the Unacademy Judiciary YouTube channel by launching new educators, new rituals (new series, new exam content etc.) or modify the current rituals (time, thumbnail, title etc. Changes) to improve performance.
Zonal Account Manager
Johnson & Johnson Pvt Ltd
Jaipur
02.2019 - 05.2021
- Responsible for achieving the sales objectives for Rajasthan market for DePuy Synthes (Joints - Medical Devices division) having an approximate revenue of INR 9 CR with a customer base of over 200 surgeons
- Maintaining relationships with the current accounts, engaging major Key Opinion Leaders (KOLs) by assisting them in their training and development and as well as their marketing requirements
- Ensuring regular market presence by implementing Market Development Activities such as Patient Awareness Program, CMEs, Procedure Training etc. for creating awareness and speeding up the surgeon’s learning curve
- Increasing the revenue by increasing the customer base for the region by acquiring competitor customers (by identifying gaps in Marketing, Training and Development, Product and Service needs etc.), by penetrating more into tier 3 cities and by up-selling higher revenue products
- Managing team members, daily duty planning for surgeries, identifying and providing the necessary training requirements for their further development.
Business Development Manager
Xseed Education Pvt Ltd
Bengaluru
09.2017 - 01.2019
- Responsible for Lead Generation and Deal Closures in the Bangalore region by building a database of schools in the assigned territory through school visits and cold calling
- Interact with Owners and Principals of 5-6 schools daily and pitch the Xseed School Program as per the situation to fill the gap in the school’s existing education system
- Rigorous follow up with the key prospects to secure academic buy-in, commercial negotiation followed by contractual requirements and close the account on priority
- Follow up with the operations & logistics team for on-time delivery of material and services, while parallel interactions with the school for payment remittance
- Follow established Sales Processes, CRM systems and Policies to keep the data streamlined
General Manager
Trident Limited
ludhiana
05.2016 - 07.2017
- Managed Yarn International Sales for the Asia Pacific (China, Hong Kong, and Philippines majorly, till June’17) and SAARC (Pakistan majorly, July’17) region having an average portfolio value of over Rs 250 CR
- Developed New Business in the assigned region through current and new channels, ensured timely product/service deliveries for continuous business
- Responsible for on-time delivery of shipments by working in tandem with logistics team & working with the client for timely remittance of payment
- Competitor and Market Analysis like Mapping of Prices, Port Data Analysis, to determine pricing trends and promotion strategies to target new customers in the untapped region by generating leads and opportunities for new business
Education
MBA - Sales and Marketing
SCMHRD
Pune 05.2014 - 04.2016
B Tech - Electronics and Communication
MIET
Meerut 08.2010 - 05.2014
Skills
Revenue Management
undefinedAccomplishments
- Achieved 12+ CR Revenue & 160% YTD growth for Unacademy Judiciary (Jan-August’22)
- Increased Views by 83% Views & subs by 209% within 6 months, Unacademy (July-Dec’21)
- National Field Sales Trainer, Johnson & Johnson Pvt Ltd
- Converted over 15 Major KOLs in 2019-20, Johnson & Johnson Pvt Ltd
- 20% growth in 2019 for Rajasthan, Johnson & Johnson Pvt Ltd
- 50% growth in Q3 for Rajasthan, 2019, Johnson & Johnson Pvt Ltd
- Secured 4 Accounts in 2 days, Xseed Education (Dec’18)
- 106 % Sales Revenue achievement in Pakistan region, Trident Limited (July’17)
- 125 % Sales Revenue achievement in Asia Pacific region, Trident Limited (Oct’16- March’17).
Timeline
Category Manager
Unacademy
06.2021 - Current
Zonal Account Manager
Johnson & Johnson Pvt Ltd
02.2019 - 05.2021
Business Development Manager
Xseed Education Pvt Ltd
09.2017 - 01.2019
General Manager
Trident Limited
05.2016 - 07.2017
MBA - Sales and Marketing
SCMHRD
05.2014 - 04.2016
B Tech - Electronics and Communication
MIET
08.2010 - 05.2014
Similar Profiles
ANKIT YADAVANKIT YADAV
Marketing Manager at UnacademyMarketing Manager at Unacademy
PRIYANKA YPRIYANKA Y
Senior Talent Acquisition Specialist at UnacademySenior Talent Acquisition Specialist at Unacademy
Sahil ShaikhSahil Shaikh
Senior Business Development Associate at UnacademySenior Business Development Associate at Unacademy
Saman RuSaman Ru
Sr. Business Development Executive at UnacademySr. Business Development Executive at Unacademy
Ayushi SharmaAyushi Sharma
Emerging Architect at Shell India Markets Pvt LtdEmerging Architect at Shell India Markets Pvt Ltd