Summary
Overview
Work History
Education
Skills
Certification
Accomplishments
Timeline
Generic

Rishabh Mishra

Team Lead Marketing

Summary

Experienced marketer proficient in both digital and offline strategies. Have demonstrated success in organizing several BTL campaigns, resulting in acquisition of new customers. Skilled in data analytics, trend analysis, and developing targeted marketing strategies for diverse demographics. Passionate about marketing and dedicated to exploring innovative strategies to drive success.

Overview

4
4
years of professional experience
2
2
Certifications

Work History

Team Lead

Paytm One97 Communications
7 2024 - Current

Senior Marketing Associate

:
03.2022 - 07.2024

BTL Activations Coordination

  • Led and executed various BTL activations including promotional events, product drives, and signage campaigns.
  • Successfully achieved KPIs for each campaign, and ensured measurable results

Data Analysis

  • Gathered data from diverse sources to compile comprehensive market research reports tailored for senior management.
  • Conducted in-depth analysis of data and market trends to uncover insights, enabling strategic decision-making.

Partnership Development

  • Formulated proposals to establish partnerships with complementary brands and events, enhancing market reach and brand visibility.

Agency Coordination

  • Liaised with multiple agencies for efficient creation and deployment of marketing assets, ensuring cohesive campaign execution.

Regional Marketing

  • Developed customized marketing plans for different cities to maximize brand penetration and market share.

Digital Marketing Intern

High on drive
06.2021 - 02.2022

Website Revamping

  • Led the revamping of the company website, resulting in increase in website traffic.

Market Research Analysis

  • Conducted extensive market research through polls, questionnaires, and surveys to develop customer profiles and tailored marketing strategies for diverse market segments.

Social Media Campaign

  • Orchestrated impactful product launch campaigns across social media platforms, achieving a of 3%.

Performance Tracking

  • Produced weekly updates and reports to monitor the growth and effectiveness of marketing campaigns, facilitating data-driven decision-making.

Brand Marketing Intern

Loc N Apps
07.2020 - 10.2020

Social Media and Content

  • Generated engaging posts and content for company social media platforms and website.

Marketing Research

  • Conducted customer preference research and regularly briefed departments on gathered data, contributing to informed decision-making.

Google Analytics

  • Utilized Google Analytics to interpret market trends and prepared weekly reports for presentation in meetings.

SEO Analysis

  • Conducted in-depth analysis of SEO outreach goals to enhance online visibility and drive organic traffic.
  • Generated engaging posts and content for company social media platforms and website.


Education

BBA - Specialization in Marketing

Sp Jain School of Global Management
Mumbai. Dubai. Sydney.
09.2017 - 2021.05

Skills

    Microsoft Office (Excel, PowerPoint)

SEO ( SEMrush , ahrefs)

Google data Analytics

Adobe (Adobe premier pro , Photoshop, AI illustrator )

Social Media marketing (Instagram, Facebook, YouTube)

Marketing Analytics

Certification

Google Data analytics

Accomplishments

  • Received company award for developing a highly effective model for BTL activations.
  • Promoted to Team Lead

Timeline

Senior Marketing Associate

:
03.2022 - 07.2024

Digital Marketing Intern

High on drive
06.2021 - 02.2022

Brand Marketing Intern

Loc N Apps
07.2020 - 10.2020

BBA - Specialization in Marketing

Sp Jain School of Global Management
09.2017 - 2021.05

Team Lead

Paytm One97 Communications
7 2024 - Current
Rishabh MishraTeam Lead Marketing