RISHABH OJHA
Mumbai
Summary
I am a passionate creative professional with over a decade of experience working in medium to large-sized creative agencies. My creativity is driven by a strong organizational mindset, allowing me to excel in managing large multi-disciplinary teams across Media, Digital, Rural, Activation, and PR. Throughout my career, I have successfully orchestrated and led these diverse teams to deliver effective and impactful campaigns.
Overview
9
9
years of professional experience
Work History
Associate Business
Tilt Brand Solutions
Mumbai
12.2022 - Current
- Worked on 2023's most talked-about and largest campaign of the year, "Sab Khelenge," positioning Dream11 as a game-changer in the fantasy sports industry.
- Instrumental in the success of the "Thoda Extra Toh Banta Hai" World Cup Campaign, contributing to Dream11's brand prominence during a global sporting event.
- Maintained daily engagement with key stakeholders, actively participating in the development of iconic campaigns that solidified Dream11's status as the go-to platform, paralleling the relationship between popcorn and movies.
- Played a pivotal role in defining Dream11 as an indispensable part of the sports experience, translating the brand into the cricketing and sports lexicon.
Senior Brand Services Manager
Lowe Lintas
Mumbai
06.2021 - 11.2022
- Brands: Close-up, Vasmol, Pepsodent, Endura Mass, TATA Fruski & Zee Cinema Cluster.
- Led the re-launch and repositioning initiatives for various brands.
- Engaged in daily client interactions, providing detailed briefings to internal teams and ensuring the timely execution of campaigns.
- Conducted monthly analyses of competition communication, tracked brand performance, and conducted research and planning for upcoming campaigns.
- Stayed abreast of industry trends in marketing and advertising to maintain a current understanding of the landscape.
Account Manager
Enormous Brands LLP
Mumbai
04.2019 - 05.2021
- Clients handled: TATA AIG, Digibank by DBS, RuPay Credit Card, SD Corp, Mahindra Manulife & TATA Sampann Snacks.
- Developed full-scale Integrated advertising campaigns rooted in strategic insights, addressing all stages of the consumer journey.
- Worked with client’s new product development for innovative products and created research materials including accepts and animatics.
- Managed the comprehensive launch campaign for the RuPay credit card, covering all aspects from inception to execution.
Account Executive
Red Fuse (Bates India Pvt. Ltd)
Mumbai
07.2016 - 04.2019
- Launched Pocket Dentist – Mobile-based oral hygiene awareness program in rural India. This successful model was adopted in many African countries and also many prestigious media and ad industry accolades.
- Actively shifted the Colgate Active Salt strategic positioning from a problem-solution focus to a prevention brand—helping to redefine the brand proposition.
- Successfully rolled out multiple Integrated Marketing Campaign that includes rural, digital, activation etc in challenging deadlines.
- Digital launched of Palmolive Facial Bar in key geos.
- Partnering with client in extensive consumer research.
- Responsible for meeting revenue commitments through digital and in-house production capabilities
Account Executive
Rickshaw Communique Services
Mumbai
01.2015 - 06.2016
- Brands: Phoenix Market City Bangalore & Chennai, Pan India Foods, Mahindra Adventure & Mahindra Uday.
- Engaged in daily client interactions, delivered comprehensive briefs and debriefs to internal teams for both Above-the-Line (ATL) and Below-the-Line (BTL) campaigns, ensuring punctual project deliveries.
- Coordinated closely with media agencies to facilitate seamless campaign execution.
- Conducted brand research and contributed to ideation processes.
Education
Advanced Diploma in Mass Media - Advertising
MET Institute of Mass Media
Mumbai12-2014
B.M.S. - Bachelor of Management Studies
Nirmala College
Mumbai01.2013
Higher Secondary School Certificate - Commerce
Nirmala College
01-2010
Secondary School Certificate -
St. Xavier's High School, Borivali (W)
Mumbai01.2008
Skills
- Strategic Planning
- Campaign Development
- Campaign Tracking
- Campaign Management
- Market Understanding
- Advertising Expertise
Handphone
976824 9111
Internship
Publicis Beehive, 05/2014 - 06/2014, Intern-Client Servicing, Communication analysis for all brands in the category, Undertaking Consumer Research to understand buying behaviour and motivations with reference to the category, Schmitten Chocolate (Launch activation), Indus Health Plus, Bayer Pesticide
Personal Information
Date of Birth: 04/09/92
Timeline
Associate Business
Tilt Brand Solutions
12.2022 - Current
Senior Brand Services Manager
Lowe Lintas
06.2021 - 11.2022
Account Manager
Enormous Brands LLP
04.2019 - 05.2021
Account Executive
Red Fuse (Bates India Pvt. Ltd)
07.2016 - 04.2019
Account Executive
Rickshaw Communique Services
01.2015 - 06.2016
Advanced Diploma in Mass Media - Advertising
MET Institute of Mass Media
B.M.S. - Bachelor of Management Studies
Nirmala College
Higher Secondary School Certificate - Commerce
Nirmala College
Secondary School Certificate -
St. Xavier's High School, Borivali (W)
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