Seasoned analytics professional with over 12 years of experience in customer, marketing, and operations analytics within the Telecom and BFSI sectors. Expert in developing and implementing machine learning models and customer segmentation strategies. Proficient in all aspects of campaign management, from concept development and execution to launch and performance tracking. Known for strong problem-solving abilities, organizational skills, and a collaborative approach. Currently expanding expertise in model risk management within the BFSI sector to further enhance analytical acumen and industry knowledge
Roles & Responsibilities
● Model validation and ongoing model review in the home lending domain.
● Mentoring (No direct team) to the team and shaping up for the next level.
Significant Accomplishments
● AVM MODEL VALIDATION: Automated valuation model is a model framework of 16 models. Validation and monitoring all 16 models on a quarterly basis. Validation involves risk guidelines validation, developing challenger models and independent testing.
● RISK RATING EVALUATION: Evaluating and Identifying the risk rating of the AVM models, validation process is depend on the risk rating of the model
Roles & Responsibilities
● Working across key functional business areas to develop and implement analytical projects to optimize operations cost and customer experience.
● Supporting leadership with customer deepening analysis
Significant Accomplishments
● CUSTOMER LIFETIME VALUE: Developed and deployed successfully CLV model. And this model went through the model governance team also before deployment. We have used multi layering of segmentation and discounted cash flow models to calculate CLV for each and every customer.
● WAIT TIME MODEL: Developed a wait time prediction model for all segments using survival analysis to identify the waiting time for the calls in the time of crises.
● REPEAT CALLER MODEL: Formulated and developed predictive repeat caller model using random forest to identify the customer who is going to call us back within a week for the same reason.
● CALL VOLUME FORECASTING: Develop a call volume for casting for different segments. Used LSTM to forecast the volume.
Roles & Responsibilities Significant Accomplishments
Roles & Responsibilities
● Developing, deploying and tracking performance of predictive models for different business areas and problems.
● Alignment of the predictive approach and model to different business end users and teams.
● Solving business problems using statistical techniques and providing end to end automated process flow.
Significant Accomplishments
● DROP-IN USAGE MODEL: Developed and deployed drop in usage predictive model by using logistic regression for different circles and segments. This model can predict which customers will drop their usage in the next 3 weeks.
● USAGE CHURN MODEL: Created predictive model using historical and current data to identify the customer which will show usage churn in next month.
● QUALITY OF ACQUISITION MODEL: Formulated and developed predictive model using logistic regression to capture the behavior of newly acquired customers in the second month from the date of acquisition. This model will help the marketing team to run appropriate campaigns to retain customers.
● CUSTOMER SEGMENTATION: Segmented the whole scored base using cluster approach and share it to the marketing team on which they design segmented promos according to the characteristic of segments.
● ZERO USAGE MODEL: Developed and implemented zero usage algorithms and predictive model by using logistic regression for different circles and segments, this model can predict which customer will be in zero usage base for next seven days.
● GROWTH IN USAGE MODEL: Developed and deployed a model which can predict which customer will show growth in usage in the next month by using CHAID decision.
● MNP model: Designed and developed a predictive scoring model by using random forest (Machine learning technique) to optimize call center’s retention operation, which directly impacts the MNP conversions.
● AUTOMATING BUSINESS REQUIREMENTS: Solving different business problems and providing end to end automated process flow. Below are the few accomplished process flow
o Developed SAS process flow which can bifurcate the performance file of the sales department and send the performance of employees to their respective managers.
o Developed an automated process of capturing spike, level shift and trend in daily level data through SAS macro. This will help to identify uneven behavior in data.
Designed an automated process to track the performances of all predictive models. This will help to track model performance and identify which model needs to be redeveloped.