Dynamic Business Analyst with a proven track record at Leadsquared, driving 80% product adoption through strategic CRM implementations. Expert in Agile methodologies and stakeholder communication, I optimize lead pipelines and enhance client satisfaction, leveraging data-driven insights to deliver impactful solutions. Proficient in BRD/FRD documentation and user acceptance testing.
· Led end-to-end CRM implementations across diverse geographies, integrating LeadSquared with client ecosystems using custom API workflows and automation, improving product adoption by 80%.
· Applied a data-driven approach to analyze client pain points and optimize CRM configurations, reducing churn and improving lead qualification by 20%.
· Collaborated cross-functionally with Product, Development, and Support teams in Agile environments to deliver scalable, customer-centric solutions; improved CSAT scores by 20%.
· Authored detailed BRDs, FRDs, and test cases covering complex workflows; performed edge-case testing and supported full SDLC execution, ensuring on-time delivery.
· Managed custom data integrations, workflow automation, and optimization of lead pipelines, aligning with customer business models and increasing sales velocity by 15%.
· Experience in working with cloud-based CRM architecture and data handling across multiple verticals including logistics, edtech, and manufacturing.
Key Clients: Amazon, NIIT, Prism Cement, Leapscholar, Gupshup, Pagarbook, Interface Excel