Rishabh Parolkar

Assisted in managing ice cream operations across Madhya Pradesh, covering general trade, modern trade, and HoReCa channels.

• Supported sales growth through market expansion and distribution development.
• Contributed to product launches and ensured market penetration in urban and rural areas.
• Facilitated retailer engagement and execution excellence for improved distribution.
• Helped plan and execute trade promotions and visibility initiatives.
• Monitored distributor performance and assisted in inventory management and claim settlements.

• Facilitated primary and secondary sales operations within assigned territory to support achievement of sales targets.
• Assisted in managing distributor relationships and provided guidance to team members for enhanced dealer and wholesale sales performance.
• Implemented sales plans and business development strategies to contribute to revenue growth through product launches and targeted campaigns.
• Monitored staff performance and developed improvement plans.

• Managed a portfolio of 50+ brands and upscaled the business by 28%.
• Handled general trade and Horeca sales over 7 distributors, 20 wholesales and secondary over 2000 outlets.
• Prepared the sales forecasts on Yearly, Quarterly & Monthly basis.
• Successfully completed distribution drives for NPDs & accelerated the overall growth by 34%.
• Worked on increasing SSM's efficiency by monitoring the daily progress that helped ECO and target achievement.
• To penetrate the market through POPs and marketing supporting materials like dangles racks, standees etc.
• Documentation and updating management of distributors, daily reports, claims & stock Management at distributor point.

• Developed direct marketing skills and strategic thinking through real-time exposure to consumers' perspectives.
• Generated potential leads for wholesalers' engagement programs and developed sales representatives to maximise incentives.
• Carried out market research and created a comparative analysis of the FMCG sector.
• Identified and benchmarked competition of various brands and suggested inputs leading to a growth of 9% distribution.
• Collaborated with salespeople to secure 10 lakhs rupees in business within the retail segment.
• Title Recruitment of Distributors and customers' Perspective towards FMCG Industry and Mars Wrigley product.