Rishabh Sharma
PPC/Google Ads Specialist
New Delhi
Summary
Self-motivated Ads Specialist offering 5 years of experience in Advertising Industry. Passionate about combining strategy and creativity, driving new opportunities and building professional relationships. Demonstrated success in improving customer engagement and client visibility in website searches and conversions with effective Pay Per Click strategies. Knowledgeable about marketing approaches improve business results and enable dramatic sales. Good research, data analysis and organizational skills.
Overview
8
8
years of professional experience
5
5
years of post-secondary education
4
4
Certifications
Work History
Senior Associate Digital Media
Google Operations Center
Gurgaon
06.2022 - Current
- Developing and executing effective PPC campaigns aligned with Google's Elite clients marketing objectives and target audience
- Analyze client requirements, conduct keyword research, and develop comprehensive campaign strategies
- Helping the LCS Account in their digital strategy creation in respect to their advertising goals such as (ROAS, CPA, ROI or Conversions/Leads)
- Regularly monitor and manage campaign performance, budgets, and bids
- Continuously optimize keyword lists, match types, and negative keywords to improve campaign performance and ensure ads are shown to the most relevant audience
- Developing compelling ad copy that aligns with campaign goals and target audience
- Optimize ad content to improve click-through rates and conversions
- Creating multiple ad variations and performing A/B testing to identify the most effective ad elements
- Analyze performance data, including click-through rates, conversion rates, and cost per conversion, to optimize campaigns and improve overall ad performance
- Managing bidding strategies and optimizing bids to maximize campaign performance
- Monitor bid adjustments, bid modifiers, and bid automation tools to achieve desired campaign goals and ensure efficient use of ad spend
- Implementing conversion tracking and analyzing data to measure campaign success
- Monitor and report on key performance metrics, such as impressions, clicks, click-through rates, conversions, and return on ad spend
- Provide insights and recommendations based on data analysis
- Generating regular reports on campaign performance, providing insights and recommendations for improvement
- Use data analysis tools, such as Google Analytics, to track and measure the effectiveness of campaigns and identify areas for optimization
- Communicating with clients to understand their business goals, provide campaign updates, and address any questions or concerns
- Collaborate with internal teams, such as creative or marketing departments, to ensure consistent messaging and brand alignment in ad campaigns
- Staying informed about industry trends, changes in advertising platforms, and best practices in Google Ads
- Continuously expand knowledge and skills through training, certifications, and professional development opportunities.
Ads Specialist/Client Servicing Executive
FIS
Gurgaon
02.2021 - 05.2022
- Using the appropriate communication and service skills, successfully managed and resolved issues regarding Google Ads query (billing issues, policy troubleshooting, optimization, campaign setup) through email and phone channels in a timely manner
- Effectively handled large scale customer’s queries and helped in setting appropriate bidding strategy, targeting for increasing the return on investment
- On a daily basis, assisted 500+ LCS Account holders by giving them optimization tips for lowering the CPC and increase in metrics like CTR, clicks and impressions via suggested and impactful changes on bidding, budget, ads setup and Ad Rank for greater ROI
- Analyze and optimize ad campaigns to increase return on investment (ROI)
- Create and optimize ad campaigns and paid search landing pages
- Analyze and optimize pay-per-click (PPC) campaigns to increase ROI
- Manage all aspects of Google Ad campaigns
- Manage and optimize display campaigns across multiple devices
- Develop PPC strategies to increase online visibility
- Collaborate with a team of marketers, Google Ads specialists, and engineers
Senior Business Account Executive
Unimrkt Research
Gurgaon
02.2020 - 02.2021
- Business Development/Client Servicing, Responsible for Marketing & Sales Operations
- Handling clients both Inbound/Outbound over the phone and emails
- Managed to solve clients complaints regarding project services
- Actively working with and supporting the global Sales team member’s request
- Cultivating solid relationships with clients through the provision of exceptional after-sales service
- Promptly attend to client requests to meet and achieve KPIs, exceeding targets and expectations
- Delivering exceptional results measured by customer satisfaction, effectiveness, efficiency and quality.
Business Development Analyst
Tecnova India
Gurgaon
07.2018 - 12.2019
- Reported to the Vice-President of Tecnova
- Identified, assessed and executed partnerships and acquisitions to drive company growth.
- Helped identify new business opportunities to generate high-value leads.
- Identified potential customers in target markets.
- Reviewed CRM systems to understand relevant opportunities, pull reports and create dashboards.
- Develop offerings in line with client requirements backed by research and internal capability
- Collaborate with the Sales team and Execution teams to develop high-quality proposals and presentations.
Business Development Executive
ELI India
Faridabad
08.2017 - 05.2018
- Collaborated with sales and marketing departments to support client acquisition.
- Identified and pursued valuable business opportunities to generate new company revenue and improve bottom line profit.
- Created cross-functional teams to promote consistent brand messaging, demand-generation programs and sales tools.
- Identified business development challenges and customer concerns for proactive resolution.
Business Development Analyst
Ebizon
Noida
02.2017 - 06.2017
- Identified, assessed and executed partnerships and acquisitions to drive company growth.
- Helped identify new business opportunities to generate high-value leads.
- Studied & analyzed business requirements/processes through document analysis, interviews, workshops, and workflow analysis to develop business specifications
- Coordinate between business and technical teams to ensure understanding of processes/applications and that the solution achieves customer satisfaction
- Analyzed international market & developed strategies for mining the international sales opportunities
Internship
Byjus
Noida
06.2016 - 09.2016
- Learned tenets of professional office behavior and thoughtful collaboration.
- Interacted with customers by phone, email, or in-person to provide information.
- Analyzed problems and worked with teams to develop solutions.
- Sorted and organized files, spreadsheets, and reports.
Education
MBA - Marketing
Amity University
Noida/Singapore 08.2014 - 07.2016
BBA -
Manav Bharti University
Solan 10.2010 - 06.2013
Skills
Client Engagement
Creative Problem Solving
Market Research and Analysis
Advertising Expertise
Industry Knowledge
Strategic Marketing
Performance Evaluations
Relationship Building
Marketing Strategy Development
Budget Forecasting
Campaign Performance Tracking
Google Analytics
Customer Acquisition
Social Media Expertise
Hands on experience on Tool like: Mozbar, Google Analytics, Webmaster Marketing Automation Tool: Mailchimp, GMass, LeadSquared, HUBSPOT, Bloomberg, Hunter, Apollo, LUSHA Utility: MS Office Suite (Excel, PowerPoint, Word, Outlook Product: Salesforce (CRM), Zoho (CRM), HubSpot (CRM)
Certification
Certification of Search, Display, Video and Apps (can be validated via Skill shop: rishabh.sharma.r27@gmail.com)
Timeline
Senior Associate Digital Media
Google Operations Center
06.2022 - Current
Certification of Search, Display, Video and Apps (can be validated via Skill shop: rishabh.sharma.r27@gmail.com)
03-2022
Ads Specialist/Client Servicing Executive
FIS
02.2021 - 05.2022
Senior Business Account Executive
Unimrkt Research
02.2020 - 02.2021
Business Development Analyst
Tecnova India
07.2018 - 12.2019
Business Development Executive
ELI India
08.2017 - 05.2018
Business Development Analyst
Ebizon
02.2017 - 06.2017
Internship
Byjus
06.2016 - 09.2016
MBA - Marketing
Amity University
08.2014 - 07.2016
BBA -
Manav Bharti University
10.2010 - 06.2013