Hi, I’m
Rishabh Sharma
Summary
Salesforce Marketing & Data Architect with extensive experience across Salesforce Marketing Cloud, Salesforce Data Cloud (Data 360), Marketing Cloud Next, and Oracle Eloqua, specializing in enterprise-scale customer data and digital marketing architecture. Proven expertise in designing scalable customer data models, integration architectures, identity resolution, segmentation, customer journeys, and personalized engagement solutions to support complex marketing strategies, particularly within the banking and regulated industries.
Strong background in data architecture, governance, security, compliance, data quality, and performance optimization, with the ability to translate complex business requirements into robust and scalable Salesforce solutions. Experienced in architecting personalized marketing and customer engagement solutions using Marketing Cloud, Data Cloud/Data 360, Marketing Cloud Next, AMPscript, and SSJS, while ensuring alignment with enterprise standards and regulatory requirements.
Proven ability to lead solution architecture, technical design, stakeholder engagement, architecture governance, and implementation teams, bridging business objectives with technology strategy. Focused on leveraging Salesforce's evolving data and marketing ecosystem to deliver scalable, secure, intelligent, and customer-centric digital experiences.
Overview
9
years of professional experience
4
Certification
Work History
Confidential
Technical Architect
10.2025 - Current
Job overview
- Designed end-to-end Salesforce Data Cloud / Data 360 and Marketing Cloud Next architectures to support unified customer profiles, personalization, segmentation, and cross-channel customer engagement.
- Architected customer data integration and ingestion from CRM, Marketing Cloud, e-commerce, websites, mobile applications, loyalty platforms, transactional systems, APIs, and external data sources.
- Designed data models and harmonization frameworks, including Data Lake Objects (DLOs), Data Model Objects (DMOs), relationships, transformations, and source-to-target mappings.
- Architected Identity Resolution and Customer 360 solutions, defining matching, reconciliation, and identity rules to create accurate unified customer profiles across multiple systems.
- Designed segmentation and activation strategies using Data 360 customer data, calculated insights, behavioral attributes, and real-time signals to deliver audiences to Marketing Cloud Next and other activation channels.
- Designed Calculated Insights and customer intelligence solutions to derive metrics such as customer engagement, purchase behavior, lifetime value, propensity, and other business-specific insights.
- Architected Marketing Cloud Next customer journeys and campaigns, defining journey entry criteria, decision logic, branching, personalization, frequency controls, and customer lifecycle experiences.
- Designed real-time personalization and event-driven marketing experiences by leveraging Data 360 unified profiles, customer behavior, interactions, and real-time signals within Marketing Cloud Next.
- Defined cross-channel engagement architecture across email, SMS, push, web, and other supported channels, ensuring consistent and personalized customer experiences.
- Established data governance, security, privacy, consent, and data-quality frameworks across Data 360 and Marketing Cloud Next, ensuring scalable and compliant customer data usage.
COFORGENoida
Technical Architect
05.2024 - 10.2025
Job overview
- Collaborated with business stakeholders to gather and analyse requirements for implementing Salesforce Data Cloud and Marketing Cloud solutions in a banking domain.
- Designed and configured Data Cloud data model (Data Streams, Data Model Objects, and Data Bundles) to unify customer data from multiple banking systems (core banking, CRM, transactional data).
- Implemented identity resolution rules and matching logic to create a single customer profile across various banking channels.
- Developed calculated insights and segments in Data Cloud to drive personalized marketing campaigns.
- Configured data ingestion pipelines from external banking systems using APIs, ETL tools, and Marketing Cloud Connect.
- Built and optimised data sharing policies to ensure compliance with banking data governance and regulatory requirements.
- Designed and implemented customer journeys in Marketing Cloud Journey Builder to deliver personalised onboarding, cross-sell, and upsell campaigns.
- Created dynamic and personalized email, SMS, and WhatsApp communications using AMPscript and SSJS.
- Integrated Data Cloud segments with Marketing Cloud for targeted audience activation.
- Performed UAT and production deployments, ensuring alignment between Data Cloud configurations and Marketing Cloud campaigns.
InfogainNoida
Associate Solution Architect
12.2023 - 04.2024
Job overview
- Designs and oversees the technical architecture of Salesforce Data Cloud.
- Develop strategies for data ingestion, transformation, and harmonization.
- Define data governance, security, and compliance frameworks. Optimize data models and pipelines for performance and scalability. Ensure data quality and implement validation.
- Configure and maintain Salesforce Data Cloud settings and features. Manage user roles, permissions, and access controls. Implement workflows, validation rules, and automations. Monitor system performance and troubleshoot configuration-related issues. Collaborate with teams to align platform setup with business needs.
VerticurlGurgaon
Senior Engineer - Technology
03.2021 - 10.2023
Job overview
- 1 year of experience working with SFMC Interaction Studio and use of Einstein for Recommendations & Decisions (Next Best Actions)
- 6 month working experience with Blueconic CDP.
- Build end-to-end frameworks within Interaction Studio to enable necessary setups, Model builds, and deployment for targeting customers in real-time frameworks to execute Signal based targeting.
- Have experience in creating emails in Email Studio with dynamic content and personalization, creation of smart forms and landing pages, automating data imports and other business processes in Automation Studio.
- Perform QA and rendering checks in all mail domains & devices. Apply code fixes to incorrectly rendered images/emails and dynamic content. Strong understanding and work experience with Amp script, SSJS and SQL.
- Have experience with loading/importing records into Data Extension by using SQL or SSJS. Validate the data and create audience segments for campaigns as per client requirements
- Have good amount of experience in creation of complex journeys in Journey Builder, utilize various data sources and create audience for Journeys, User Initiated emails, Triggered sends etc.
- Have knowledge and experience in set up of SFMC from scratch, create Business Units, create Roles and User profiles, edit user permissions etc.
- Good knowledge and work experience in understanding the client data model, build and set up activities. Integration of the Salesforce Marketing Cloud with Salesforce Development Cloud or other third-party DMS to use data in various campaigns.
Infosys Ltd.Gurgaon
Technical Architect
11.2019 - 02.2021
Job overview
- Support the deployment of email marketing campaigns with a focus on extracting the relevant data from Salesforce Marketing Cloud and Oracle Eloqua.
- Support the business and marketing colleagues with best practice usage of data in email marketing campaigns and the application of Oracle Eloqua & Salesforce marketing cloud.
- Review and provide feedback on the quality and effectiveness of an email marketing data strategy and the content and visual assets proposed for a campaign.
- Coordinate and arrange collaboration with agency partners and other marketing teams including booking in relevant support requests.
- Deliver the requirements of our brand and regulatory processes across deliverables including brand, risk and data management policies.
- Extract and arrange for the submission of campaign reporting, CRM data management and third party data sources including client insights and competitor activity.
- Maintain all creative repositories.
WNS Global ServicesGurgaon
Senior Associate Analytics
09.2017 - 11.2019
Job overview
- Developed marketing campaigns for Etihad Airways customers that contained transactional and promotional offers using Salesforce Marketing Cloud and Adobe Campaign Classic tools.
- Analyzing the brief requirements provided by the Client strategy teams to design the campaigns workflows and also providing analytical support to them to improve channel performance & targeting criteria for marketing campaigns.
- Designed various multi-channel campaigns including Email, Direct Mail SMS and Mobile App for different set of audiences based upon different set of requirements in SFMC.
- Involve in debugging of delivery and campaign related issues thereby ensuring successful delivery of campaigns.
- Have worked on JIRA tool i.e. used to manage and report all campaign related tasks.
- Enable use, reuse and tracking of campaign building blocks, including audiences, segments, treatments and exclusion rules. A/B TESTING on Subject Line, EMAIL, Pre-headers etc. to decide the best version of email in SFMC.
- Quality check on Email Content, HTML Codes, URLâ€s, SMS wordings and DM Content and also checks on proper offer assigned to each recipient in the database. Data Extraction and Volume Analysis of Campaigns.
- Creating Control Groups in ADOBE.
- Weekly meeting with the Product team and discussion on the new Campaigns, ad-hoc Campaigns and BAU Campaigns.
Hobbies and Interests
Bike riding, Traveling, Photography, Cooking
Timeline
Technical Architect
Confidential
10.2025 - Current
Technical Architect
COFORGE
05.2024 - 10.2025
Associate Solution Architect
Infogain
12.2023 - 04.2024
Senior Engineer - Technology
Verticurl
03.2021 - 10.2023
Technical Architect
Infosys Ltd.
11.2019 - 02.2021
Senior Associate Analytics
WNS Global Services
09.2017 - 11.2019