Rishabh Shukla
Kanpur
Summary
Performance-driven Digital Marketing Associate with a proven record of success in managing high-budget paid media campaigns on Meta and Google Ads. Experienced in direct selling campaigns, CPL optimization, A/B testing, and collaborative strategy execution. Adept in reporting automation and enhancing conversion paths. Hands-on experience with tools like Pabbly and Gallabox for WhatsApp automation. Looking to contribute to innovative marketing teams in fast-paced environments.
Overview
5
5
years of professional experience
1
1
Certification
Work History
Digital Marketing Associate
53 take Offs Private Limited(Thrillophilia)
Jaipur
05.2025 - Current
- Managed and optimized Meta Ads and Google Ads campaigns with a monthly budget of ₹30L+, consistently maintaining a high return on ad spend (ROAS).
- Executed direct selling campaigns across Google Ads and Meta platforms, achieving an average ROI of 6, through precise audience targeting, and continuous performance optimization.
- Reduced cost per lead by 35% through data-driven enhancements to creatives, audience segmentation, and smart budget reallocation.
- Collaborated with the design team to improve ad creative strategies, resulting in a 30% increase in click-through rates across multiple campaigns.
- Built and automated performance tracking dashboards using Salesforce and Coefficient, facilitating real-time analytics and data-driven decision-making.
- Deployed and managed WhatsApp automation tools, including Pabbly and Gallabox, to streamline lead nurturing and improve customer support workflows.
- Conducted A/B testing on landing pages, creatives, and messaging strategies, resulting in measurable improvements in key campaign performance indicators.
- Executed full-funnel marketing strategies across awareness, consideration, and conversion stages to boost campaign efficiency and maximize customer lifetime value.
Business Development Executive
Ceasefire Industries Ltd, Delhi
New Delhi
06.2022 - 12.2022
- Generated revenue of Rs 60L+ through acquisition and account management of 50+ clients.
- Delivered monthly product demos and presentations to over 20 clients.
Digital Marketing Intern
Tetrahedron Manufacturing Services
New Delhi
05.2020 - 07.2020
- Identified 400+ qualified B2B leads with a conversion rate of 30%.
Education
Post Graduation Diploma In Management - Marketing And Finance
G.L Bajaj Institute Of Management And Research
Noida05-2021
B.com(Hons) - Commerce
Aligarh Muslim University
Aligarh05-2018
Skills
- Paid Media Strategy
- Google Ads
- Meta Ads
- ROI optimization
- CPL Management
- Salesforce
- A/B testing
- Marketing automation
- Data analysis
- Campaign reporting
- Conversion Rate Optimization
- Pabbly
- Gallabox
Certification
- INDUSTRYCreds certification in Digital Media Marketing - Jan 2024
- Digital Marketing Certification - MSME, 2020
- Marketing Analytics - MSME PPDC, 2020
Timeline
Digital Marketing Associate
53 take Offs Private Limited(Thrillophilia)
05.2025 - Current
Business Development Executive
Ceasefire Industries Ltd, Delhi
06.2022 - 12.2022
Digital Marketing Intern
Tetrahedron Manufacturing Services
05.2020 - 07.2020
Post Graduation Diploma In Management - Marketing And Finance
G.L Bajaj Institute Of Management And Research
B.com(Hons) - Commerce
Aligarh Muslim University
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