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Experienced UI Developer with a strong background in front-end development and digital marketing integration. Proficient in HTML, CSS, JavaScript, Sass, Bootstrap, and React, focusing on building adaptive and responsive websites. Skilled in utilizing Adobe Target and Adobe Launch for personalized content delivery and effective data collection. Expertise in crafting CSS for various media, devices, and displays to ensure a seamless user experience across platforms. Proven ability to communicate effectively with clients and gather requirements. A quick learner who continuously evolves to stay ahead in the dynamic field of web development, mastering new technologies and tools like Visual Studio Code.

Senior Adobe Experience Platform (AEP) & Adobe Journey Optimizer (AJO) Consultant with 8+ years of experience architecting, implementing, and optimizing enterprise-grade customer experience and marketing automation solutions across clients in the USA and Canada. Expert in Real-Time CDP, XDM schema design, identity resolution, event-based triggers, and cross-channel journey orchestration. Proven track record of integrating Adobe Experience Cloud applications to deliver personalized, scalable, and compliant customer experiences across digital ecosystems.
AEP Data Architecture & XDM Schema Design
Built scalable XDM schemas, identity namespaces, and data structures aligned with enterprise CDP architecture and real-time activation needs.
Real-Time Ingestion & Identity Resolution
Implemented batch and streaming pipelines with deterministic and probabilistic identity stitching to maintain accurate unified customer profiles.
Adobe Journey Optimizer (AJO) Execution
Developed multi-step real-time and scheduled journeys using event triggers, decision logic, and personalized actions across email, mobile, and web channels.
Segmentation & Audience Activation
Created dynamic and rule-based segments for activation across RT-CDP, Adobe Campaign, and custom destinations to support targeted marketing initiatives.
Adobe Experience Cloud Integrations
Integrated AEP with Analytics, Campaign, and Target to enable consistent omnichannel personalization and measurement.
Data Governance, Privacy & Compliance
Applied consent policies, governance rules, and data safeguards to ensure compliant handling of customer data across AEP environments.
Performance Optimization & Operational Monitoring
Optimized dataset performance, monitored profile stitching accuracy, and ensured ingestion workflows met SLAs for enterprise-scale deployments.


  Over 6 years of extensive experience in implementing and optimizing Adobe Analytics solutions for various clients across diverse industries, demonstrating a strong track record of delivering actionable insights to drive business growth.
  Proficient in configuring Adobe Analytics tools, including Adobe Analytics Workspace, Adobe Analytics Reports & Analytics, and Adobe Target, to effectively measure and analyze website traffic, user behavior, and campaign performance.
  Skilled in developing customized dashboards, reports, and data visualizations using Adobe Analytics and other relevant tools to provide stakeholders with comprehensive insights into key metrics and KPIs.
  Expertise in designing and implementing complex tracking solutions using Adobe Dynamic Tag Management (DTM) and Adobe Launch, ensuring accurate data collection and reporting across web and mobile platforms.
  Expertise in designing and executing A/B and multivariate tests using Adobe Target to improve website usability, increase conversions, and enhance overall user experience.
  Demonstrated ability to collaborate with cross-functional teams, including marketing, product management, and IT, to define analytics requirements, implement tracking solutions, and drive data-driven decision-making.
  Strong proficiency in JavaScript, HTML, and CSS, enabling seamless integration of Adobe Analytics tags and tracking codes across web properties to ensure accurate data collection and reporting.
  Proven experience in conducting in-depth analysis of customer journey data, segmentation, and cohort analysis to identify trends, patterns, and opportunities for optimization.
  Solid understanding of digital marketing concepts, including SEO, SEM, email marketing, and social media, and their impact on website performance and user engagement.
  Exceptional communication and presentation skills, with a proven ability to translate complex data findings into actionable insights for non-technical stakeholders.
  Extensive experience in training and mentoring junior analysts and stakeholders on Adobe Analytics best practices, data interpretation techniques, and platform capabilities.
  Strong project management skills, with a demonstrated ability to manage multiple projects simultaneously, prioritize tasks, and meet tight deadlines in a fast-paced environment.
  Proficient in utilizing Adobe Experience Cloud solutions, such as Adobe Campaign and Adobe Audience Manager, to enhance data integration, segmentation, and personalization efforts.
  Continuously staying abreast of industry trends, best practices, and new features within the Adobe Analytics ecosystem to drive innovation and optimization.
  Proactive problem solver with a strategic mindset and a passion for leveraging data-driven insights to inform business strategy and improve customer experiences.


Experienced Solution Designer and Adobe Experience Manager Architect with over 12 years of professional experience, including 8 years specialized in software development, digital platforms, and cloud architecture. Proven expertise in driving presales initiatives, enhancing strategic partnerships (e.g., Adobe), and architecting tailored solutions across platforms such as Adobe Cloud, AWS, Google Cloud, and Contentful. Successfully managed global projects and training programs, empowering international teams and driving innovation and operational efficiency. Demonstrates strong analytical and leadership capabilities, consistently delivering robust and impactful solutions.
Willing to relocate to Switzerland.

Rishabh Solanki

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Adobe Target Consultant

Adobe Target Consultant

Adobe Target Consultant

Adobe Target Analyst

Adobe Target Analyst

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Bachelor of Technology -

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Adobe Target Consultant

Adobe Target Consultant

Adobe Target Consultant

Adobe Target Analyst

Adobe Target Analyst

Bachelor of Technology -

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