Rishabh Srivastav
New Delhi
Summary
Results-driven Marketing Operations professional with 6+ years of experience specializing in lead generation, data operations, and revenue process optimization. Proven track record of managing large teams (30+ members), implementing GTM tools (Salesforce, HubSpot, Apollo, ZoomInfo, Clay, Outreach), and driving cross-functional collaboration across Sales, Marketing, Product, and Customer Success. Skilled in funnel analysis, ABM strategies, data governance, and analytics/dashboarding to deliver actionable insights that accelerate pipeline growth and improve conversion. Early contributor in a fast-scaling startup, with hands-on expertise in building scalable processes, vendor partnerships, and data-driven decision-making.
Overview
7
7
years of professional experience
Work History
Manager, Marketing Ops
Simetrik
Bhubaneswar
07.2025 - Current
- Spearhead lead generation initiatives to support sales and marketing pipelines.
- Optimize revenue processes by streamlining workflows across Sales and Marketing teams.
- Manage and leverage GTM tools (Apollo, ZoomInfo, Clay, Sales Navigator, Outreach, Salesforce, HubSpot) to drive efficiency and results.
- Evaluate, implement, and onboard GTM tools, ensuring seamless integration with existing workflows.
- Maintain data hygiene to improve CRM accuracy and reporting reliability.
- Conduct market research to identify opportunities, trends, and competitive insights.
- Perform funnel analysis to track conversion performance and optimize pipeline health.
- Build and deliver analytics dashboards and reporting for Sales and Marketing leadership.
Manager, Data Operations
SproutsAI
Bengaluru
10.2022 - 06.2025
- Led a 30-member team independently, driving data operations and cross-functional initiatives.
- Among the first five employees at Sprouts, contributing to the company’s early growth and scaling across multiple functions.
- Partnered with Product, Tech, Sales, Marketing, and Customer Success teams to support strategic initiatives and GTM execution.
- Conducted customer data analysis (firmographic & behavioral) to identify target accounts and build personalized ABM strategies.
- Designed and executed account segmentation and targeted marketing campaigns in collaboration with cross-functional stakeholders.
- Utilized SQL for data extraction and transformation, ensuring accuracy, consistency, and quality across sources.
- Built predictive churn models and delivered proactive retention strategies.
- Measured campaign performance through funnel and marketing analytics, providing optimization recommendations.
- Implemented marketing automation tools to streamline campaign execution and tracking.
- Collaborated with Product team to build a proprietary customer intelligence database.
- Established data governance framework by defining SOPs, enforcing standards, and ensuring compliance.
- Spearheaded vendor partnerships (especially database providers) to enhance data enrichment.
- Maintained data hygiene and quality control to ensure reliability of insights and reporting.
Project Engineer
Shakuntala Enterprises
Gorakhpur
06.2019 - 04.2022
- Prepared billing estimations and cost projections, ensuring accuracy and compliance with project budgets.
- Spearheaded construction projects from planning to execution, coordinating with contractors and stakeholders to meet timelines.
- Oversaw on-site operations and quality control, driving efficiency and adherence to safety standards.
Internship, Project Trainee
NEERI
Nagpur
01.2018 - 06.2018
- Assisted in a research project on Risk Assessment of Intermittent Water Supply, analyzing data and evaluating potential health and infrastructure impacts.
- Conducted literature review, field surveys, and data analysis to support project outcomes and reporting.
- Collaborated with senior researchers to develop risk models and recommendations for sustainable water management.
Education
M. Tech - Engineering
Madan Mohan Malviya University of Technology
Gorakhpur06-2018
B. Tech - Engineering
SRM University
New Delhi06-2016
Skills
- Lead generation and management
- Revenue optimization strategies
- Go-to-market tools
- Market research and analysis
- Funnel analysis techniques
- Data-driven decision making
- Marketing automation
- Account-based marketing (ABM)
- Analytics and reporting
- Dashboard creation
- SQL proficiency
- Data hygiene practices
- Data governance and compliance
- Forecasting accuracy
- Salesforce and HubSpot expertise
- Apollo, ZoomInfo, and Outreach tools
- Clay platform utilization
- Leadership and team collaboration
Timeline
Manager, Marketing Ops
Simetrik
07.2025 - Current
Manager, Data Operations
SproutsAI
10.2022 - 06.2025
Project Engineer
Shakuntala Enterprises
06.2019 - 04.2022
Internship, Project Trainee
NEERI
01.2018 - 06.2018
M. Tech - Engineering
Madan Mohan Malviya University of Technology
B. Tech - Engineering
SRM University
Similar Profiles
Rahul VashistRahul Vashist
Implementation Specialist at SimetrikImplementation Specialist at Simetrik
Bipasha SarkarBipasha Sarkar
Director – People & Culture (HR Business Partner) at Simetrik IndiaDirector – People & Culture (HR Business Partner) at Simetrik India
Sam KuperSam Kuper
Data Scientist at Acme Packet Inc.Data Scientist at Acme Packet Inc.
Navdha SharmaNavdha Sharma
Sr. Manager- Social Media & Communication at CIN UniverseSr. Manager- Social Media & Communication at CIN Universe
Deepak Kumar MishraDeepak Kumar Mishra
Team Leader and Product Expert at Nityo Infotech Services Pvt. LtdTeam Leader and Product Expert at Nityo Infotech Services Pvt. Ltd