Rishav Bagchi
Kolkata
Summary
Marketing professional with 4+ years of experience driving growth for SaaS platforms. Proven expertise in go-to-market strategy, demand generation, influencer and partnership marketing with strong track record of delivering pipeline growth, subscriber acquisition, and visibility across social channels.
Overview
5
5
years of professional experience
Work History
Growth & Brand Marketing Specialist
Writesonic
11.2024 - Current
- Built creator-led growth programs that generated 10M+ impressions across YouTube, LinkedIn, X, newsletters, and podcasts, driving thousands of paid subscribers and significant MRR growth
- Launched UGC engines, referral programs, and advocacy loops that scaled customer-driven storytelling, improved brand sentiment, and strengthened retention
- Partnered with educators and industry leaders to co-create courses, webinars, and podcasts, positioning the brand as a thought leader and driving high-intent, community-sourced demand.
- Owned end-to-end GTM storytelling — from shaping product positioning and messaging to crafting sales decks, comparison pages, and customer case studies
- Developed content frameworks and social-media initiatives that increased organic visibility, trust, and inbound lead velocity.
- Partnered with external vendors to execute demand generation campaigns across Reddit and SaaS review platforms
Influencer Marketing Manager
InVideo
04.2022 - 10.2024
- Strategically planned and executed campaigns across YouTube, Facebook, Instagram, and TikTok, generating 100M+ views in under 12 months while maintaining a CPM below $20.
- Consistently achieved 10K+ paid subscriber conversions per month through influencer-driven acquisition campaigns.
- Handled influencer budgets of $50K+/month, ensuring ROI-driven spend and financial accountability.
- Managed relationships with agencies, talent managers, vendors and collaborated with cross-functional marketing teams to design and launch promotional campaigns.
Sr. Influencer Marketing & Brand Executive
Hirect
02.2021 - 04.2022
- Executed influencer campaigns, boosting DAU by 120% in 6 months.
- Led creative development (scripts, storyboards, videos) and organized webinars/events with industry leaders to drive leads.
- Managed a team of 5 interns while optimizing content strategies based on online trends
Education
MBA - Marketing
St. Xavier's University
Bachelor of Arts - English Honours
Calcutta University
Skills
- B2B Marketing & Demand Generation
- Influencer & Partnership Marketing
- Executive Thought Leadership
- Product & Sales Enablement
- Video Marketing
Timeline
Growth & Brand Marketing Specialist
Writesonic
11.2024 - Current
Influencer Marketing Manager
InVideo
04.2022 - 10.2024
Sr. Influencer Marketing & Brand Executive
Hirect
02.2021 - 04.2022
MBA - Marketing
St. Xavier's University
Bachelor of Arts - English Honours
Calcutta University
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