Summary
Overview
Work History
Education
Skills
Certification
Languages
Timeline
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RISHAV SAHA

RISHAV SAHA

Kolkata

Summary

Proven marketing professional with over 3 years of experience in crafting and implementing B2B marketing strategies for tech giants such as Amazon & Hexaware. MBA graduate from MDI Murshidabad. Seeking a dynamic marketing role to leverage expertise in B2B marketing & foster organizational growth.

Overview

3
3
years of professional experience
7
7
Certification

Work History

Sr. Executive - Marketing

Hexaware Technologies
06.2022 - Current
  • Served as the SPOC for Marketing Automation (HubSpot) for the entire marketing team, supporting a total of 6 Service lines and 12 industries.
  • Oversaw 248 email campaigns with an average open rate of 27.32% and a click rate of 9.3%, using automated AB testing and robust segmenting techniques.
  • Created and managed automated workflows to auto-clean billable contacts based on usage, ensuring reduced platform running costs.
  • Integrated HubSpot with Dynamics 365 using standard out-of-box integration with enhancements using Zoom Info and Zapier to establish HubSpot as the single source of truth.
  • Advocated for increased usage of HubSpot's built-in AI tools, by hosting demo sessions and sharing resources for the benefit of the team
  • Established lead scoring parameters, created revenue attribution reports, and reported on user journey analytics.
  • Supported the social media team in generating over 2.2 million impressions on various social media platforms and doubling our LinkedIn audience to 1.2 million during my tenure.
  • Worked on several other strategic initiatives such as the website redesign project, where I supported stakeholders with project management-related tasks. Also, worked on vendor evaluation and digital tools evaluation for the benefit of the team.


Social Media Specialist

Amazon India
07.2017 - 04.2019
  • Increased customer engagement through social media.
  • Maintained company's social media presence by posting messages, answering posts, and monitoring responses.
  • Met multiple deadlines using strong task prioritization skills.
  • Obtained, attributed, and wrote compelling captions and other text for photos, videos, and other graphics for both print and online use.
  • Advocated customer grievances with internal teams, resulting in timely and satisfactory conflict resolution.
  • Maintained social quality score (SQS) of over 8 out of 10.

Education

MBA - Marketing

MDI Murshidabad
Murshidabad
04.2022

BBA - Marketing

NSHM College of Management & Technology
Kolkata
04.2017

Skills

  • HubSpot (Marketing Automation)
  • Demandbase (Demand insights tool)
  • Sprinklr (Online reputation management and CMS platform)
  • Salespanel (Web traffic analysis and marketing automation)
  • ZoomInfo (Data enrichment)
  • NeverBounce (Email list verification)
  • Zapier (IPAAS)
  • Google Analytics (GA4)
  • MS Office
  • HTML
  • CSS
  • Power BI
  • Design thinking
  • Communication skills
  • Customer Relations
  • Analytical and Critical Thinking

Certification

  • HubSpot Academy - Content Marketing Certification
  • HubSpot Academy - Email Marketing Certification
  • HubSpot Academy - HubSpot Marketing Software certification
  • Demandbase one - Foundations Certification
  • Havish M Consulting - Workshop on Excel, Power BI, Tableau and PowerPoint
  • Google - The Fundamentals of Digital Marketing
  • Google - Google Ads Display Certification

Languages

English
Bilingual or Proficient (C2)
Hindi
Bilingual or Proficient (C2)
Bengali
Bilingual or Proficient (C2)

Timeline

Sr. Executive - Marketing

Hexaware Technologies
06.2022 - Current

Social Media Specialist

Amazon India
07.2017 - 04.2019

MBA - Marketing

MDI Murshidabad

BBA - Marketing

NSHM College of Management & Technology

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