Reading Books
RISHI CHARAN N
Digital Marketing
Gurugram
Summary
Successful Digital Marketing Specialist skilled at planning, executing and optimizing online marketing strategies. Promotes products successfully through multiple digital strategies. Achieves consistent successes with excellent planning skills and proactive campaign tracking.
Overview
5
5
years of professional experience
5
5
years of post-secondary education
3
3
Languages
Work History
Digital Marketing Associate
ADYOGI – XPlanck, Marketing Private
Ltd
Gurugram
10.2021 - Current
- Hands on experience across the digital marketing spectrum like META, Google, Tik tok etc.
- Monitored and evaluated website analytics to identify trends and opportunities for improvement.
- Created Pay-Per-Click campaigns to drive targeted traffic to company website.
- Crafted and implemented strategies to increase search visibility and website traffic.
- Strategizing and Brainstorming with marketing executives and founders to identify new avenues to scale ad spend and business
- Develops strategies and/or solutions and presents the recommendations and projections for sales and marketing reviews.
- Optimized e-commerce campaigns through A/B testing to increase online sales.
- Conducted market research by analyzing industry trends, consumer demographics and competitor activities to inform marketing strategy.
- Developed digital marketing strategies by creating and implementing plans to reach and engage target audiences.
- Utilized effective digital marketing methods to increase sales 50 - 100%.
Political Consultant
INDIAN POLITICAL ACTION COMMITTEE (IPAC)
Hyderabad
09.2020 - 05.2021
- New Skills learned from IPAC – New aspects of Digital media marketing, efficient use of Google workspace, Talent acquisition, Lead generation,Negotiation, Vendor Management, Customer service orientation, attention to detail.
- Created comprehensive political, and regulatory goals, strategies and plans.
- FIELDWORK
- Creating plans for effective outreach in the designated area and executing them by managing
- IPAC’s manpower and through the local party unit
- Travelled across 20+ constituencies out of 234 in 9 months
- Worked on planning, conceptualizing, strategizing, and executing the 2021 Tamil Nadu assembly election campaigns through on-field stakeholder management taking full ownership for developing grassroots intelligence needed for election success
- Analysis of electoral trend and voting patterns through interaction with >50 party and non-party stakeholders a day through In-Depth Interviews, Random social listening, and Focused Group
- Discussions
- Managing and planning 5+ field campaigns that had 10000+ footfall as well as the 5+ online campaigns with the proper understanding of the constituency
- Managing and planning the field campaigns with the proper understanding of the constituency some of the Other campaigns are ‘Vidiyalai nokki stalinin kural ‘– Van processions, ‘ADMK vai nirakarikirom – Rural meetings ‘,’
- Ungal thoguthiyil Stalin – Urban meetings’ etc..
- OFFICE WORK
- Conducted primary research with a holistic approach in over 100 villages across 10+ difficult assembly constituencies on party perception to draft hyper-focused actionable to change the status quo including the suggestion of new candidature and party structure reorganization and filing and documentation of those analyses in spreadsheets
- Managing issue resolution for High-profile clients and party position holders through calls
- Spearheaded and executed pre-election campaigns namely “Ondrinaivom vaa”, “Ellorum
- Nammudan”,” Ungal thoguthiyil Stalin” on the ground in 10+ constituencies
- Responsible for managing social media handles of various clients and campaign pages on a massive scale and engaging millions of people through digital channels
- Also responsible for analysing engagement data, identifying trends in public interactions and designing, planning various digital campaigns along with content creation to build rigid community online
- Worked effectively in fast-paced environments.
- Adaptable and proficient in learning new concepts quickly and efficiently.
- Organized and planned meetings with high-level political appointees and elected officials.
Accounts Assistant
The Coimbatore District Central Cooperative Bank.
Coimbatore
06.2019 - 07.2019
- Organized data into multiple spreadsheets to streamline data.
- Prepared and mailed invoices to customers, processed payments, and documented account updates.
- Performed administrative and clerical duties such as word processing, data entry, faxing and copying.
- Responsible for providing financial services to the customer by helping them choose the right financial products and helps the customers in the financial condition assessment of loan applications.
- Managed customer service inquiries and pinpointed and implemented proper path to resolution.
- Maintained friendly and professional customer interactions.
Graphic Designer
Youthshed
New Delhi
01.2001 - 04.2019
- Created digital image files for use in digital and traditional printing methods.
- Graphic designer of Youth Shed under the mentorship of Dr Pushpender Kumar, Kirori Mal College.
- Completed final touches for projects such as images sizes and font selection.
- Developed creative design for print materials, brochures, banners, and signs.
- Designed creative digital displays used in online advertising for local businesses.
- Completed final touches for projects before rollout.
- Conducted market surveys and hosted digital media marketing campaigns on various social media platforms
- Developed graphics and visual content for social media campaigns.
- Performed comparative social media reach analysis and helped formulated counteractive strategies
- Managing issue resolution for the current clients across channels emails, calls, social media, Whatsapp, etc.
Student Partner
INTERNSHALA
New Delhi
03.2019 - 05.2019
- Distributed mail, filed documents, and answered telephone calls.
- Interacted with university and prospective students and parents during tours and student visit days, answering questions, and providing insight.
- Led campus tours for prospective students every semester.
- Mentored students to increase satisfaction and help engage in campus life.
- Promoted Internshala and its Products successfully under the Internshala Student Partner (ISP) 13 program
- Developed and maintained relationships with current and prospective students to drive retention.
- Executed social media marketing campaigns and Having data of the various college students, Reached 5000+ students with the help of email marketing and SMS.
Telemarketer
AIRTEL
Tiruppur
04.2017 - 05.2017
- Handled high-volume telemarketing operations with expert use of client management software and computer dialing.
- Recorded contact information of customers and potential customers in internal database.
- Answered questions about company offerings with knowledgeable responses about products and services to 200+ businesses.
- Completed daily cold calling and outreach to build sales pipeline.
- Troubleshooting problems and see them through to resolution
- Answered calls, took messages, and transferred calls to correct individuals.
- Contacted 200+ businesses and private individuals by telephone to promote products and services
- Followed up with customers to solicit further sales.
- Explained about Airtel’s postpaid service to potential customers and delivering the scripted sales pitch to the customer.
Education
Commerce
Shri Ram College of Commerce, University of Delhi
New Delhi 07.2017 - 08.2020
STD XII - Commerce
A.V.P Trust Nat Matric Hr Sec School
Tiruppur 06.2016 - 03.2017
X Grade - General Studies
Cambridge Matric Hr Sec School
Tiruppur 06.2014 - 03.2015
Skills
Digital marketing
undefinedAccomplishments
- Technical Member 2017-18
- Selected from amongst various applicants to the Technical Wing of The Fine Arts Society and performed various tasks such as poster making, video editing, event coverage etc throughout the year
- Technical Head 2018-19
- Lead a team of 15+ members, specialising them in the technical fronts of the society
- Conducted various workshops in the fields of Video editing, Photoshop, etc enabling the members to explore the expert nuances of the technology
- Ideated and organised PUBG, a fun event during the annual fest of the society, ARTISIA’19
- Designed the sponsorship proposal of the society for the year
- In charge of Face Painting, one of the highlight events of our annual fest
- Helped in organising various other events like Art Expo and DU Art championship which witnessed a footfall of 1000+ students from various colleges in and around Delhi
- Designed posters for various events conducted throughout the year,
- Compiled the works of the team for the online series “Whatever May It Be”
- COURSES AND CERTIFICATES
- The Complete
- Digital Marketing
- Guide
- Udemy
- Completed 64 hours of The Complete Digital Marketing Guide – 17 Courses in 1 online course
- Learnt about the crucial aspect of SEO and Inbound marketing
- Gained insight on various modes and methods of e-marketing (Email, social media, Influencer, content, Affiliate,
- SEM etc...)
- Gained knowledge in the effective management of various microblogging platforms
- Digital Journalism
- REUTERS
- Learnt about methods of gathering reliable news with the use of various online resources and tools
- Gained valuable insight in four modules that tackle Digital Newsgathering, Verification and Reporting, Publishing
- Effectively on social media, and Wellness and Resilience
- Skills learned: Creative writing, background analysis, attention to detail, organize interviews and press conference
- Macro Analysis of
- Financial
- Statements
- Attended Unique and Special Workshop In the Macro Analysis of Financial Statements Conducted by Mr
- S.Chandrasekar M.Com., PGDCA, PGDBM, PGDPMIR, PGDHR
- Obtained exposure to several practicalities and intricacies in the preparation, presentation, and easy reading of financial statements
- Graded
- Examination in
- English Certificate
- Certificate of Merit in the Level 2 Examination in Spoken English conducted by Trinity College London.
Interests
Painting
Travel
Timeline
Digital Marketing Associate
ADYOGI – XPlanck, Marketing Private
Ltd
10.2021 - Current
Political Consultant
INDIAN POLITICAL ACTION COMMITTEE (IPAC)
09.2020 - 05.2021
Accounts Assistant
The Coimbatore District Central Cooperative Bank.
06.2019 - 07.2019
Student Partner
INTERNSHALA
03.2019 - 05.2019
Commerce
Shri Ram College of Commerce, University of Delhi
07.2017 - 08.2020
Telemarketer
AIRTEL
04.2017 - 05.2017
STD XII - Commerce
A.V.P Trust Nat Matric Hr Sec School
06.2016 - 03.2017
X Grade - General Studies
Cambridge Matric Hr Sec School
06.2014 - 03.2015
Graphic Designer
Youthshed
01.2001 - 04.2019
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