Digital Marketing Specialist
RISHI DHAM
ZETA GLOBAL (Aptroid Consulting India Pvt. Ltd.)
Hyderabad,Telangana
15
Years of experience
10
Certification
3
Language
Summary
B2B Marketing, GTM, and Operations Leader with 10+ years of experience driving product positioning, demand generation, digital advertising
operations, and commercial growth across enterprise technology services, cloud platforms, and B2B SaaS. Skilled at translating complex technical offerings into clear messaging, account-based marketing programs, sales enablement, and scalable operating systems. Delivered
$32M+ in commercial revenue impact, generated 350+ enterprise leads, led 40 distributed FTEs, and implemented AI-enabled automation that saves 15+ hours of manual work each week. Brings experience from KPMG, IIM Lucknow (EPSM), ISB, and ICAI Chartered Accountancy training, combining strategic leadership with strong financial and analytical rigor.
Work History
Sr. Consultant - Operations Delivery & Systems
1 Year- Owned enterprise service delivery workflow systems to support SLA performance and ensure service continuity.
- Acted as Operational Lead overseeing delivery execution and SLA governance across 100+ global programs annually (~30 per quarter), establishing quality frameworks that improved process efficiency and ROI by 20%.
- Developed operational compliance AI agent that cross-references incoming requirements against established SOPs and flags discrepancies for specialist escalation, reducing manual review time and saving 5 hours weekly per team member.
- Deployed 2 automated workflows using Microsoft Power Apps, Microsoft Lists, and Jira ticket systems for program milestone tracking and performance reporting, eliminating manual spreadsheets and saving 15+ hours weekly.
- Configured custom Looker (LookML) models to monitor delivery pacing, resource utilization, and operational KPIs in real time, enabling leadership to proactively mitigate bottleneck risks across high-priority accounts.
- Coordinated VP- and director-level stakeholder engagement across technical and commercial units to define weekly performance cadence structure and QBR reporting process aligned with operational capacity and client delivery SLAs.
Director - Digital Marketing
2 Years 3 Months- Managed end-to-end global business operations, coordinating cross-functional delivery execution and overseeing vendor governance for international client portfolios.
- Commanded global delivery operations and multidisciplinary teams supporting international enterprise clients, directly driving $7M in commercial revenue impact and pipeline delivery.
- Managed workforce capacity forecasting and shift allocation processes across cross-functional delivery pods, optimizing resource utilization to preserve billable team utilization above 88%.
- Managed global vendor relationships and technology partners, renegotiating commercial contracts and service SLAs to deliver a 25% net reduction in operational expenses (OpEx).
- Instituted standard operating procedures (SOPs), quality scorecards, and sprint governance routines across operational workstreams, increasing deliverable turnaround speed by 40%.
- Restructured operational budget allocation using multi-touch attribution models and real-time ROI tracking, reducing operational expenditure by 30% while increasing ROAS by 35%.
Marketing Account Manager
6 Years 7 Months- Directed enterprise global operations, client portfolio governance, and cross-functional teams supporting Tier-1 international clients.
- Led and mentored a 40-person cross-border, cross-functional team (20 in India, 20 in the US) spanning technical operations, research/analytics, UX, and full-funnel digital delivery.
- Leveraged a dual-region footprint to establish a 24-hour "follow-the-sun" operational handoff model across the 40-person team, synchronizing technical operations and delivery units to accelerate turnaround for Tier-1 clients.
- Cultivated an inclusive, high-alignment team culture between US leadership and India technical delivery, unifying distributed teams to maintain 100% SLA compliance for Fortune 500 biotechnology client Amgen over a 7-year engagement.
- Spearheaded inside sales and commercial enablement initiatives, delivering 250 enterprise SQLs that contributed directly to $25M in converted contract revenue.
- Overhauled CRM lifecycle tracking and automated cross-departmental handoffs, eliminating regional silos and enhancing opportunity pipeline visibility between delivery and client teams.
Risk Consultant Executive
11 Months- Engineered an investment return and portfolio performance tracking model for Goldman Sachs, consolidating disparate financial performance datasets to streamline executive risk assessment and investor reporting.
- Conducted comprehensive governance, risk, and compliance (GRC) audits evaluating counterparty exposure, vendor liability schedules, and payment reconciliation patterns to ensure institutional regulatory compliance.
- Authored analytical reports translating complex financial risk metrics and operational audit findings into actionable control recommendations for senior leadership.
Supply Chain Consultant
4 Years 4 Months- Governed supply chain turnaround metrics, fleet routing efficiency, and inventory controls, cutting transit delays and optimizing operational capacity.
- Audited outstanding vendor liabilities and standardized year-end closure processes, establishing internal control mechanisms for executive operational reviews.
Education
Executive Program - Sales & Marketing (EPSM)
Post-Graduate Certification - Digital Marketing & Analytics
IPCC Level Qualified (Semi-Qualified CA) - Chartered Accountancy
Bachelor of Commerce (B.Com.)
Skills
Private Market Operations & Governance: Underwriting (UW) support
performance measurement
investor reporting
transaction lifecycle execution
fund & real estate structures
data governance.
Global Delivery & Strategic Leadership: Hyderabad center roadmap execution
40-member follow-the-sun operating engine
cross-border matrixed alignment
executive stakeholder advisory.
Operational Excellence & Risk Controls: SLA & KPI architecture
quality scorecards
operational risk mitigation
standard operating procedures (SOPs)
internal controls & audit readiness.
Applied AI & Workflow Automation: Custom compliance auditing agents
Microsoft Power Apps
Microsoft Lists
Jira ticket automation
Python data pipelines
business process re-engineering.
Financial & Portfolio Analytics: Investment return modeling
Looker (LookML)
Power BI
dynamic variance analysis
financial forecasting
executive QBRs
P&L oversight.
Stakeholder Engagement & Advisory: Senior leadership cadences
cross-functional project delivery
global forum representation
vendor SLA negotiations
change management.
Applied Technical Certifications: Google Professional AI
Google IT Automation with Python
Google Analytics 4 (GA4 Certified)
Be10X Prompt Engineering (Prompt frameworks & custom AI agents for operational compliance)
Operations & Systems: Microsoft Power Apps
Microsoft Lists
Jira Ticket Management
ServiceNow
Salesforce CRM
Agile/Scrum Sprint Governance
Financial & Portfolio Analytics: Looker (LookML)
Power BI
Advanced Excel Financial & Portfolio Modeling
Multi-Touch Attribution Modeling
Consulting
Strong leadership skills
Search engine optimization
Operations management
Financial management
Stakeholder management
Digital transformation
Strategic planning
Certification
Applied Technical Certifications: Google Professional AI, Google IT Automation with Python, Google Analytics 4 (GA4 Certified), Be10X Prompt Engineering (Prompt frameworks & custom AI agents for operational compliance)
Accomplishments
- $32M+ Enterprise Revenue Enabled & Converted
- 100+ Global Programs Managed Annually
- 100% Operational SLA Compliance (7-Yr Tier-1 Engagement)
- 25% Vendor & OpEx Cost Reduction
- 2 Internal AI Agents Built (SOP Compliance & Alerts)
- 2 Workflows Automated (15+ hrs/wk saved)
- 40 Global FTEs Coordinated (Follow-the-Sun Engine)
- 10+ Years Operations & Delivery Leadership
TECHNICAL PROFICIENCIES & APPLIED CERTIFICATIONS
- Languages & Global Delivery: Fluent in English (Bilingual Professional), Hindi, Telugu
- Cross-Border Team Leadership (US & India)
AI & OPERATIONAL AUTOMATION LEADERSHIP
- Pioneered operational modernization across service delivery and program governance by conceptualizing and deploying 2 custom AI agents and 2 end-to-end automated business processes designed for scale, cross-functional synergy, and measurable business outcomes:
- Operational Compliance AI Agent: Built an AI-driven auditing agent to cross-reference incoming operational and execution requirements against established SOPs, automatically flagging discrepancies for specialists and saving 5 hours weekly per team member.
- Revenue-Driven Opportunity AI Agent: Designed and deployed an automated monitoring agent tracking client touchpoints and platform usage signals to auto-surface real-time add-on opportunities, directly accelerating commercial growth.
- Automated Workflow & SLA Pacing Process: Developed a custom data management application using Microsoft Power Apps integrated with Microsoft Lists, automating delivery tracking, daily pacing, and SLA breach warnings to eliminate manual spreadsheets.
- Automated Performance Reporting & SLA Process: Engineered automated reporting workflows integrating Jira ticket management and Looker dashboards for weekly performance and QBR tracking, reducing manual turnaround time by 15+ hours weekly.
Timeline
Sr. Consultant - Operations Delivery & Systems
ZETA GLOBAL (Aptroid Consulting India Pvt. Ltd.)
10.2025 - Current
Director - Digital Marketing
S-SQUARE SYSTEMS, INC.
06.2023 - 09.2025
Marketing Account Manager
ISSQUARED INC.
11.2016 - 06.2023
Risk Consultant Executive
KPMG
11.2015 - 10.2016
Supply Chain Consultant
R.D. TRANSPORT
05.2011 - 09.2015
Indian Institute of Management (IIM)
Executive Program from Sales & Marketing (EPSM)
Indian School of Business (ISB)
Post-Graduate Certification from Digital Marketing & Analytics
Institute of Chartered Accountants of India (ICAI)
IPCC Level Qualified (Semi-Qualified CA) from Chartered Accountancy
Badruka College of Commerce & Arts, Osmania University
Bachelor of Commerce (B.Com.)