Rishi Raj Menon
Bengaluru
Summary
Dynamic content consultant, specializing in content strategy and SEO. Enhanced brand visibility through innovative storytelling and targeted content creation. Expert in deadline management, driving engagement and authority across diverse platforms for impactful communication.
Overview
17
17
years of professional experience
Work History
Content Consultant
Freelance
01.2021 - Current
- Website Creation for UK-based Shipping Firm
- Developed complete website content for mid-sized shipping and logistics company in the UK, creating page structures, writing key sections, and aligning tone with global positioning to enhance brand presence.
- Thought Leadership and Blog Posts-Real Estate, E-Pharma, Healthcare Firm, AI Astro App, Renewable Energy Firm, Spiritual Organisation
- Developed thought leadership articles for senior executives at a leading fintech company, focusing on emerging trends through in-depth research.
- Defined the target audience as real estate developers, investors, brokers, high-net-worth buyers, industry press, and young marketing professionals seeking insights.
- The goal of this engagement was to position the Head of Marketing as a credible voice and subject-matter expert in real estate. Through consistent, high-quality LinkedIn content, the personal brand will grow authority, visibility, and trust within the industry.
- The Target Audience being - Real estate developers, investors, brokers, high-net-worth buyers, industry press, and young marketing professionals seeking insights.
- Brand Video Script-Luxury Leather Brand
- Crafted engaging narratives for two brand videos for luxury leather brand, detailing company history and growth in long-form version while highlighting unique differentiators and market positioning in shorter script.
- Video Tutorial Script-Social Media App
- Created a 10-minute video tutorial script divided into 8 sections, guiding users on account creation and app usage.
- Internal Communications-Edtech
- Directed internal and external communications from CEO's office, overseeing email campaigns, organizational announcements, social media content, and website content optimization to strengthen company messaging.
- Developed tailored website content for multiple industries, focusing on client needs and enhancing online presence.
- Developed comprehensive content plans for clients, established timelines for website page deliveries, and coordinated approvals. Collaborated with the design team to create mock-ups for website launch.
- Authored a landing page blog introducing a pharmaceutical company, highlighting unique firm features.
- Produced industry-specific blogs tailored to relevant domains.
Content Consultant
Pickcel Digital Signage
Bengaluru
02.2024 - 05.2024
- Produced daily blogs optimized with targeted keywords identified through competitor analysis using SEMrush.
- Created monthly content calendars and strategies to improve SEO rankings with targeted content.
- Improved SEO rankings by updating existing content with refreshed keywords and information.
- Published company updates through PR articles on EIN Presswire to increase brand visibility.
- Developed landing pages for new features in collaboration with design team to enhance user experience.
Senior Content Specialist
Woovly Pvt. Ltd.
Bengaluru
05.2022 - 02.2023
- Generated daily creative content across multiple formats, including blogs, social media, email and WhatsApp campaigns, push notifications, and brand advertisements, enhancing brand visibility.
- Conceptualized and implemented 'Hinglish' content strategy to cater to Tier 2 and Tier 3 audiences, receiving positive user response.
- Revamped content for the company website and app to enhance user engagement.
- Created detailed product descriptions for listed brands, improving user understanding and aiding better purchase decisions.
- Contributed to brainstorming initiatives to leverage content, expanding audience reach and driving revenue growth on the content-driven platform.
- Developed onboarding content for newly launched app, facilitating influencer integration onto Woovly platform.
- Produced informative content for the new website and app, enhancing the onboarding experience for new sellers.
- Developed and drafted video scripts for the brand's YouTube channel to engage viewers and promote products.
Content Writer
Flipkart Internet Pvt Ltd
Bengaluru
01.2019 - 12.2020
- Researched and developed high-quality content to enhance engagement through relevant topics.
- Wrote and edited grammatically accurate content while adhering to style guidelines.
- Employed SEO strategies to optimize blog posts for keyword relevance, increasing organic traffic.
- Crafted targeted category-specific content for grocery section, improving Google page rankings.
- Created engaging product descriptions with real-life examples to enhance customer connection.
- Communicated essential product attributes in concise descriptions to improve customer understanding.
- Designed weekly newsletters using Canva, sharing engaging global content to motivate teams.
- Promoted baby care products and electronics through regular email marketing campaigns.
Multiple Roles
Wipro Ltd
10.2011 - 12.2018
- Developed content strategies to enhance brand visibility and communication, resulting in increased audience engagement in Bengaluru.
- Created and managed web content for diverse projects in Chennai and Bengaluru, improving user experience.
- Developed web content and API documentation for the AI Division at Wipro, enhancing internal websites and detailing AI functionalities.
- Revamped web mapping services content for leading American multinational technology firm, migrating materials from Confluence 4.3 to 6.6.3 while ensuring layout, images, and style consistency per client specifications.
- Redesigned website content for major Indian HCV manufacturer, aligning with contemporary trends to attract target audience.
- Edited and polished technical content in Bengaluru, enhancing readability and user understanding.
- Ensured brand standards during content migration to a new system in Hyderabad.
- Analyzed data sets to identify trends and insights in Bengaluru, supporting decision-making processes.
Social Media Campaigner
Maximizer-e-Services Pvt Ltd
Bengaluru
10.2008 - 07.2009
- Created engaging content tailored for various marketing channels and platforms.
- Increased brand visibility through strategic management of social media platforms.
- Built positive relationships with community members via targeted public relations campaigns.
Corporate Sales and Marketing Executive
THAI Airways PCL
Bengaluru
06.2006 - 10.2008
- Developed strategic marketing plans to enhance brand awareness and increase customer engagement.
- Developed strategic marketing plans that boosted brand awareness and customer engagement.
- Managed key client relationships to ensure their needs were consistently met and satisfaction maintained.
- Organized promotional events and activities to showcase airline services effectively and attract potential customers.
Education
MBA - Advertising and Marketing Communications
Manipal University
01.2011
Executive Program for Young Professionals -
IIM, Kolkata
01.2009
Masters in Tourism Administration -
Christ College, Bangalore University
01.2006
BA - English Literature
Madras Christian College, Madras University
01.2004
Skills
- Content strategy
- Content marketing
- SEO expertise
- Digital marketing
- Website content creation
- Web content creation
- Content auditing
- Creative writing and copywriting
- Brand storytelling
- Scriptwriting
- Content design and strategy
- Thought leadership
- Deadline management
Skills
Creative Writing, Blog Posting, Script Writing, Copywriting, PR Articles, Web Content, Product Descriptions, Ghostwriting, Proofreading, Content Refresh, Thought Leadership, Marketing Collaterals, Content Strategy, SEO Application, Content Design, Case Studies, Communication, Time Management, Leadership
Domains Handled
- Real Estate
- HR SaaS
- Ed-Tech
- Fintech
- Marine & Shipping
- AI Analytics SaaS
- Renewable Energy
- Digital Signage SaaS
- Consumer Electronics and Lifestyle Goods
Professional Highlights
- Overall 17+ years of work experience with a progressive experience of 13+ years in leading and delivering projects related to website content, creative writing, content revamping per company style, and online traffic optimisation.
- Specialised in short-form and long-form content, crafting tag lines, campaign themes, video scripts and making crisp, eye-catching, and compelling advertising copies.
- Demonstrated success in managing various projects on content strategy, blog posting, web content creation, thought leadership, product descriptions, and script writing.
Timeline
Content Consultant
Pickcel Digital Signage
02.2024 - 05.2024
Senior Content Specialist
Woovly Pvt. Ltd.
05.2022 - 02.2023
Content Consultant
Freelance
01.2021 - Current
Content Writer
Flipkart Internet Pvt Ltd
01.2019 - 12.2020
Multiple Roles
Wipro Ltd
10.2011 - 12.2018
Social Media Campaigner
Maximizer-e-Services Pvt Ltd
10.2008 - 07.2009
Corporate Sales and Marketing Executive
THAI Airways PCL
06.2006 - 10.2008
MBA - Advertising and Marketing Communications
Manipal University
Executive Program for Young Professionals -
IIM, Kolkata
Masters in Tourism Administration -
Christ College, Bangalore University
BA - English Literature
Madras Christian College, Madras University