Rishik Yadav

• Community building and activations and consumer interactions, successfully satisfying queries and resolving complaint
• Managed multiple projects simultaneously under tight deadlines
• Achieved the KPI to bring the response time and communication quality to the required target of 100% on Emplify
• Translated complex technical information into concise yet compelling copy.
• Developed clear call-to-action statements that drive conversions.
• Managing and overlooking Instagram handles of the brands, with the super-premium portfolio (Corona, Hoegaarden and Seven Rivers) as primary, followed by the Budweiser portfolio
• Collaborated with designers and other creatives to generate original content that resonates with customers and achieved a 62.2% jump in follower growth
• Researched industry trends and topics to develop content ideas.
• Influencer marketing and management, creating a super-premium community with over 500+ creators pan India
• Activating collaborations with brands such as Lavonne, LBB, etc
• Live amp management for events like Corona Sunsets, Hoegaarden Brunches, Echoes of Earth, etc
• Creating standard playbooks and toolkits for each brand.
• Proofread copy for grammar, punctuation and spelling errors.

• Planning, curation and activation of live events pan India such as Salud sessions and weekenders
• Provided guidance on best practices for tone of voice across all channels.
• Adding the brand to prestigious events such as Gin Explorers Club, Pro Wein and Bloom in Green festival
• Conducting and performing live amps for content creation during events
• Managing the financials and budgets for the same and reporting, assessing and strategizing the performance of all activations
• Brainstormed new approaches to increase engagement with target audiences.

• Lead of the brands PR team (Encomium PR) and product launches.
• Organized media outreach campaigns to promote key messages and build relationships with journalists.
• Built and maintained relationships with key consumer and trade media.
• Creating and managing all press releases by the brand for various editorials such as the Times of India, Economic Times, etc
• Creating the official CEO and company profiles for the national and international markets respectively
• Organizing, planning and reporting press conferences, networking events and interviews for the brand.
• Reporting, analyzing and strategizing all PR reports
• Managing the merchandise section which includes creating orders, packaging, shipping and recording for the same
• Lead for the logistics division of the brand with DHL
• Forefront marketing representative in any activity or event.

Developed marketing strategies and campaigns to increase brand awareness.

Assisted in the preparation of financial statements and reports for management review.