Rishika Chomal
Digital Marketing Manager
Kolkata
Summary
Dynamic Digital Marketing Manager with a proven track record at Greaves Electric Mobility, excelling in SEO strategies and project management. Spearheaded DMS implementation, enhancing operational efficiency and lead conversion. Adapt at market analysis and client relationship management, driving impactful marketing initiatives that significantly increased digital visibility and engagement.
Experienced with leveraging digital marketing strategies to boost brand visibility and customer engagement. Utilizes SEO and content creation to drive traffic and conversion. Strong understanding of data analytics and campaign optimization to achieve business goals.
Overview
4
4
years of professional experience
1
1
Certification
Work History
Digital Marketing Manager
Greaves Electric Mobility
12.2024 - Current
- Spearheaded DMS implementation across 3W dealerships (L5 segment), enhancing dealer onboarding and operational efficiency.
- Managed Google My Business (GMB) profiles for 2W dealers, improving digital visibility and local lead capture.
- Mapped ASM hierarchy & SAP codes for 2W dealers in Goal App (CRM) to streamline sales tracking and accountability.
- Monitored user activity and lead status funnel for DSOs & ASMs, covering leads monthly for performance optimization.
- Coordinated Kandid AI x Ampere integration for intelligent lead allocation and engagement.
- Managed end-to-end lead funnel for 3W segment, driving structured follow-up and conversion tracking across zones.
- Handled lead management operations for both 2W & 3W verticals, supporting daily inflow of leads.
- Part of successful launches of Magnus Neo (2W) and ELTRA XTRA (3W), supporting pan-India GTM strategies.
- Increased website traffic by developing and implementing a comprehensive SEO strategy.
Marketing Intern
Greaves Electric Mobility
01.2024 - 07.2024
- Conducted market research to identify target audiences and optimize marketing efforts.
- Participated in brainstorming sessions, contributing fresh ideas that led to innovative marketing initiatives.
- Conducted market research to gain a comprehensive understanding of the electric vehicle (EV) market.
- Analyzed competitive companies to identify their strengths, weaknesses, and market positioning.
- Reviewed data from Regional Transport Offices (RTO) to uncover trends and insights for strategic planning.
- Generated leads through various channels to support sales and marketing efforts.
- Mapped potential financiers to provide customers with various financing options.
- Collaborated with agencies to generate and manage leads effectively.
- Managed the Dealership Management System to ensure smooth operations and efficient data management at the dealership
Digital Marketing Intern
Jem'appalle.Co
04.2021 - 10.2021
- Tracked social media trends and adapted to attract target follower demographic.
- Created engaging content for Pinterest, Facebook, and Instagram.
- Boosted lead generation with the creation of engaging email marketing campaigns.
- Manage social media presence across all digital channels. Identify trends and insights to optimize spending and performance.
- Use strong analytical skills to evaluate the entire customer experience across multiple channels and touchpoints.
Education
MBA - Marketing With Finance
International School of Business & Media
Kolkata, India 04.2001 -
Skills
Market analysis
Digital marketing
Search engine optimization
Social media marketing
Online marketing
KPI monitoring
Project management
Keyword analysis
Google analytics
Client relationship management
SEO strategies
Influencer marketing collaboration
Certification
Marketing Intern at Greaves Electric Mobility
Timeline
Digital Marketing Manager
Greaves Electric Mobility
12.2024 - Current
Marketing Intern at Greaves Electric Mobility
07-2024
Marketing Intern
Greaves Electric Mobility
01.2024 - 07.2024
Digital Marketing Intern
Jem'appalle.Co
04.2021 - 10.2021
MBA - Marketing With Finance
International School of Business & Media
04.2001 -
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