An astute marketing and brand solutions enabler with extensive professional experience of brand solutions strategy, product development & management, market research, enterprise and community engagement. 8+ years of working experience across domains online media/news, social & B2B, etc with major fortune 500 companies.
Overview
12
12
years of professional experience
Work History
Manager: Brand Solutions
The Economic Times, Business Verticals
05.2022 - Current
Community engagement with the top CXOs of fortune 500 companies across industries
Conceptualization of various interaction opportunities for client partners during the ETCIO Annual Conclave 2024
Core member of the inhouse ABM dashboard development team: Kyndryl, Dynatrace, Google Cloud, Lenovo
ETCIO AI Conclave core conceptualization team
Conceptualized experiential community engagement for top CXOs through the marquee project, The Pinnacle Club for Google Cloud & Persistent which turned into a year on year activity
Core member of the ETStudios launch/ conceptualization team
Core member of the Web3 Council event team (currently working)
Creation of consolidated annual plans for fortune 500 companies leveraging multiple inventories across portals (et.com, ET Print, Radio Mirchi. Times OOH etc)
Delivered & supported sales team with marketing plan for major B2B solutions provider worth INR 10 Cr+ & counting
Manager: Integrated Marketing Solutions
The Hindustan Times
06.2021 - 05.2022
Research & community engagement for TechCircle.in & VCCircle.in (Targeting 10000+ C level decision makers)
Developing marketing plans, managing social media, creating new IPs & performance marketing for native channels
Ad planning & placement for TechCircle & VCCircle
Marquee Projects include: Mint Startup ICONS 2021, Web3.0 Conclave, TechCircle 7 Digital Dialogues, Mint Marketing Summit 2021
Developing engagement strategies and proposals for clients including Ninjacart, Swiggy, Udaan, Cred, Dehaat Games24*7, HealthKart & more
Assistant Manager
Hero FinCorp
04.2017 - 06.2019
Managing their flagship products Two Wheeler Loans and Used Cars Loans under automobile financing.
Upgradation and evolution of Hero FinCorp’s Two-wheeler and Used-Car Loans’ online branding via Digital Marketing (CRM& SSM) utilizing FB, BikeDekho.com, CarDekho.com, etc
Driving online regional festive branding campaigns for retail automobile loans across India through PPC advertising by SERP
Analyzing user engagement of new loan policies (Click through ratio & bounce rates) on BikeDekho.com and CarDekho.com
Implementing SEO strategies via keyword priorities
Senior System Executive
Cognizant Technology Solutions, Mepz
12.2012 - 07.2015
Worked as a Primary Analyst for re-engineering business process covering, customer relation management, and customer master data management, online data acquisition (Web FORMS) via .NET, VB and 3rd Party ITILs
Projects Executed on -Green Field Implementation of customer service, System (.NET components) migration and upgradation on Client Legacy ecosystems
VB.Net Subject Matter Expert in the Domain of Banking and Financial services for major international Bank
Manager Brand & Strategy - Strategic Initiatives at Times Internet Ltd (The Economic Times)Manager Brand & Strategy - Strategic Initiatives at Times Internet Ltd (The Economic Times)
Scrum Master (Data Analyst) at Ericsson India Global Services Private LimitedScrum Master (Data Analyst) at Ericsson India Global Services Private Limited