Summary
Overview
Work History
Education
Skills
Interests
Languages
Timeline
Generic
Rishika Raj

Rishika Raj

Manager-Brand Solutions
New Delhi,DL

Summary

An astute marketing and brand solutions enabler with extensive professional experience of brand solutions strategy, product development & management, market research, enterprise and community engagement. 8+ years of working experience across domains online media/news, social & B2B, etc with major fortune 500 companies.

Overview

12
12
years of professional experience

Work History

Manager: Brand Solutions

The Economic Times, Business Verticals
05.2022 - Current
  • Community engagement with the top CXOs of fortune 500 companies across industries
  • Conceptualization of various interaction opportunities for client partners during the ETCIO Annual Conclave 2024
  • Core member of the inhouse ABM dashboard development team: Kyndryl, Dynatrace, Google Cloud, Lenovo
  • ETCIO AI Conclave core conceptualization team
  • Conceptualized experiential community engagement for top CXOs through the marquee project, The Pinnacle Club for Google Cloud & Persistent which turned into a year on year activity
  • Core member of the ETStudios launch/ conceptualization team
  • Core member of the Web3 Council event team (currently working)
  • Creation of consolidated annual plans for fortune 500 companies leveraging multiple inventories across portals (et.com, ET Print, Radio Mirchi. Times OOH etc)
  • Delivered & supported sales team with marketing plan for major B2B solutions provider worth INR 10 Cr+ & counting

Manager: Integrated Marketing Solutions

The Hindustan Times
06.2021 - 05.2022
  • Research & community engagement for TechCircle.in & VCCircle.in (Targeting 10000+ C level decision makers)
  • Developing marketing plans, managing social media, creating new IPs & performance marketing for native channels
  • Ad planning & placement for TechCircle & VCCircle
  • Marquee Projects include: Mint Startup ICONS 2021, Web3.0 Conclave, TechCircle 7 Digital Dialogues, Mint Marketing Summit 2021
  • Delivered marketing plans worth 3 Crore & counting
  • End to end account management for clients including- Lenovo, Oracle,Cloudera, HPE, Red Hat, Intel, TATA, and more
  • Managing content production, editing (video+written) and publishing. Gathered over 1Million+ views
  • Led audience growth via social media channels LinkedIn, Twitter & Facebook [audience increased by 150% in a year]
  • Analyzing market trends and competitor activity to identify new opportunities and stay ahead of industry trends

Assistant Manager: Brand Solutions

Entrepreneur India
02.2021 - 05.2021

Brand Solutions Specialist

Inc42 Media
08.2019 - 11.2020
  • Handling Startup Community (Founders) comprising 5000+ professionals
  • Conducted 50+ Events > Delivered 2 crores+ of engagementses, webinars, workshops, case study etc. for startup clientele)
  • Conducted 50+ Events > Delivered 2 crores+ of engagements
  • Developed multiple loyalty programs for community retention
  • Wireframing microsites, content management & interviewing founders
  • Developing engagement strategies and proposals for clients including Ninjacart, Swiggy, Udaan, Cred, Dehaat Games24*7, HealthKart & more

Assistant Manager

Hero FinCorp
04.2017 - 06.2019
  • Managing their flagship products Two Wheeler Loans and Used Cars Loans under automobile financing.
  • Upgradation and evolution of Hero FinCorp’s Two-wheeler and Used-Car Loans’ online branding via Digital Marketing (CRM& SSM) utilizing FB, BikeDekho.com, CarDekho.com, etc
  • Driving online regional festive branding campaigns for retail automobile loans across India through PPC advertising by SERP
  • Analyzing user engagement of new loan policies (Click through ratio & bounce rates) on BikeDekho.com and CarDekho.com
  • Implementing SEO strategies via keyword priorities

Senior System Executive

Cognizant Technology Solutions, Mepz
12.2012 - 07.2015
  • Worked as a Primary Analyst for re-engineering business process covering, customer relation management, and customer master data management, online data acquisition (Web FORMS) via .NET, VB and 3rd Party ITILs
  • Projects Executed on -Green Field Implementation of customer service, System (.NET components) migration and upgradation on Client Legacy ecosystems
  • VB.Net Subject Matter Expert in the Domain of Banking and Financial services for major international Bank

Education

MBA - Marketing

BML Munjal University
Gurgaon, India
04.2001 -

B.Tech - Information Technology

Institute Of Engineering & Management
Kolkata, India
04.2001 -

SSCE - Science

St. Michael's High School
Patna, India
04.2001 -

SSC - General

St. Michael's High School
Patna, India
04.2001 -

Skills

Strategic Thinking

Interests

Painting

Movies

Running

Languages

English
Bilingual or Proficient (C2)
Hindi
Bilingual or Proficient (C2)
Bengali
Upper intermediate (B2)

Timeline

Manager: Brand Solutions

The Economic Times, Business Verticals
05.2022 - Current

Manager: Integrated Marketing Solutions

The Hindustan Times
06.2021 - 05.2022

Assistant Manager: Brand Solutions

Entrepreneur India
02.2021 - 05.2021

Brand Solutions Specialist

Inc42 Media
08.2019 - 11.2020

Assistant Manager

Hero FinCorp
04.2017 - 06.2019

Senior System Executive

Cognizant Technology Solutions, Mepz
12.2012 - 07.2015

MBA - Marketing

BML Munjal University
04.2001 -

B.Tech - Information Technology

Institute Of Engineering & Management
04.2001 -

SSCE - Science

St. Michael's High School
04.2001 -

SSC - General

St. Michael's High School
04.2001 -
Rishika RajManager-Brand Solutions