Painting
Rishika Raj
Manager-Brand Solutions
New Delhi,DL
Summary
An astute marketing and brand solutions enabler with extensive professional experience of brand solutions strategy, product development & management, market research, enterprise and community engagement. 8+ years of working experience across domains online media/news, social & B2B, etc with major fortune 500 companies.
Overview
12
12
years of professional experience
Work History
Manager: Brand Solutions
The Economic Times, Business Verticals
05.2022 - Current
- Community engagement with the top CXOs of fortune 500 companies across industries
- Conceptualization of various interaction opportunities for client partners during the ETCIO Annual Conclave 2024
- Core member of the inhouse ABM dashboard development team: Kyndryl, Dynatrace, Google Cloud, Lenovo
- ETCIO AI Conclave core conceptualization team
- Conceptualized experiential community engagement for top CXOs through the marquee project, The Pinnacle Club for Google Cloud & Persistent which turned into a year on year activity
- Core member of the ETStudios launch/ conceptualization team
- Core member of the Web3 Council event team (currently working)
- Creation of consolidated annual plans for fortune 500 companies leveraging multiple inventories across portals (et.com, ET Print, Radio Mirchi. Times OOH etc)
- Delivered & supported sales team with marketing plan for major B2B solutions provider worth INR 10 Cr+ & counting
Manager: Integrated Marketing Solutions
The Hindustan Times
06.2021 - 05.2022
- Research & community engagement for TechCircle.in & VCCircle.in (Targeting 10000+ C level decision makers)
- Developing marketing plans, managing social media, creating new IPs & performance marketing for native channels
- Ad planning & placement for TechCircle & VCCircle
- Marquee Projects include: Mint Startup ICONS 2021, Web3.0 Conclave, TechCircle 7 Digital Dialogues, Mint Marketing Summit 2021
- Delivered marketing plans worth 3 Crore & counting
- End to end account management for clients including- Lenovo, Oracle,Cloudera, HPE, Red Hat, Intel, TATA, and more
- Managing content production, editing (video+written) and publishing. Gathered over 1Million+ views
- Led audience growth via social media channels LinkedIn, Twitter & Facebook [audience increased by 150% in a year]
- Analyzing market trends and competitor activity to identify new opportunities and stay ahead of industry trends
Assistant Manager: Brand Solutions
Entrepreneur India
02.2021 - 05.2021
Brand Solutions Specialist
Inc42 Media
08.2019 - 11.2020
- Handling Startup Community (Founders) comprising 5000+ professionals
- Conducted 50+ Events > Delivered 2 crores+ of engagementses, webinars, workshops, case study etc. for startup clientele)
- Conducted 50+ Events > Delivered 2 crores+ of engagements
- Developed multiple loyalty programs for community retention
- Wireframing microsites, content management & interviewing founders
- Developing engagement strategies and proposals for clients including Ninjacart, Swiggy, Udaan, Cred, Dehaat Games24*7, HealthKart & more
Assistant Manager
Hero FinCorp
04.2017 - 06.2019
- Managing their flagship products Two Wheeler Loans and Used Cars Loans under automobile financing.
- Upgradation and evolution of Hero FinCorp’s Two-wheeler and Used-Car Loans’ online branding via Digital Marketing (CRM& SSM) utilizing FB, BikeDekho.com, CarDekho.com, etc
- Driving online regional festive branding campaigns for retail automobile loans across India through PPC advertising by SERP
- Analyzing user engagement of new loan policies (Click through ratio & bounce rates) on BikeDekho.com and CarDekho.com
- Implementing SEO strategies via keyword priorities
Senior System Executive
Cognizant Technology Solutions, Mepz
12.2012 - 07.2015
- Worked as a Primary Analyst for re-engineering business process covering, customer relation management, and customer master data management, online data acquisition (Web FORMS) via .NET, VB and 3rd Party ITILs
- Projects Executed on -Green Field Implementation of customer service, System (.NET components) migration and upgradation on Client Legacy ecosystems
- VB.Net Subject Matter Expert in the Domain of Banking and Financial services for major international Bank
Education
MBA - Marketing
BML Munjal University
Gurgaon, India 04.2001 -
B.Tech - Information Technology
Institute Of Engineering & Management
Kolkata, India 04.2001 -
SSCE - Science
St. Michael's High School
Patna, India 04.2001 -
SSC - General
St. Michael's High School
Patna, India 04.2001 -
Skills
Strategic Thinking
Market Research and Analysis
Creativity and Innovation
Communication
Project Management
Brand Management
Customer Insight and Engagement
Collaboration and Teamwork
Analytical Skills
Problem-Solving
Interests
Movies
Running
Languages
English
Bilingual or Proficient (C2)
Hindi
Bilingual or Proficient (C2)
Bengali
Upper intermediate (B2)
Timeline
Manager: Brand Solutions
The Economic Times, Business Verticals
05.2022 - Current
Manager: Integrated Marketing Solutions
The Hindustan Times
06.2021 - 05.2022
Assistant Manager: Brand Solutions
Entrepreneur India
02.2021 - 05.2021
Brand Solutions Specialist
Inc42 Media
08.2019 - 11.2020
Assistant Manager
Hero FinCorp
04.2017 - 06.2019
Senior System Executive
Cognizant Technology Solutions, Mepz
12.2012 - 07.2015
MBA - Marketing
BML Munjal University
04.2001 -
B.Tech - Information Technology
Institute Of Engineering & Management
04.2001 -
SSCE - Science
St. Michael's High School
04.2001 -
SSC - General
St. Michael's High School
04.2001 -