RISHIKESH DUBEY

· Manager-Ad Operations at Amazon Prime Video.

· Working with the media planner, biddable team, and publishers to ensure a smooth process and get campaigns live on the scheduled date.

· Managing the daily tasks of the team for running digital ads on client accounts.

· Help the team resolve unclear or incorrect trafficking requests.

· Work well with internal and external teams to ensure all rules and processes are followed correctly.

· Work with the team on daily and weekly reports, and adjust campaigns to meet their goals.

· Set up campaigns by uploading creatives on CM360, as per the media plan . Provide technical support to the planning and biddable teams.

· Main responsibility: Manage Amazon campaigns from start to finish on the CM360 ad server.

· Handle the billing for platforms' invoices, and update the finance team.

• Company Overview: GroupM Mumbai
• Handling Global account/brands: Uber
• Work closely with the Global team and keep an eye on initiating digital ad campaigns using ad servers in a timely and accurate manner consistent with the media plan.
• Programming and launching campaigns in Campaign Manager 360.
• Implementing & Providing day to day support, monitoring queue campaign health Brand Safety.
• Optimizing client campaigns across platforms and ad types.
• Quality assurance – QA of advertisements and campaigns.
• Setting up, managing and monitoring ad placements and reporting methods.
• Generating performance reports and providing them to client-facing teams.
• Supporting client relationship managers in planning technical aspects of campaign.
• Ad operations/trafficking experience, focusing on display, video, mobile and programmatic.
• Trafficking and monitoring online advertising campaigns for Key Accounts.
• Campaign setup and amendment in ad server – CM360 including standard tags, and site served tags generations with UTM strings applied.
• Offering technical support to the Global advertising operational teams.
• Managing Markets like Australia but also worked for Taiwan Japan and India.
• Providing insights to clients or internal stakeholders to demonstrate the effectiveness of advertising efforts.
• Resolving technical issues related to ad serving, tracking, and display.
• Addressing issues related to ad blockers, ad fraud, and other challenges.
• GroupM Mumbai
• Best Debutant Award in Accenture.
• Campaign Optimization.

• Worked on Indian accounts/brands: Sanofi, Bel Cheese, Cibil, Volkswagen & Diageo
• Ad operations/trafficking experience, focusing on display, video, mobile and programmatic.
• Created Estimations and RO in bulk to meet the campaign creation on time.
• Ensuring ads are correctly displayed across various devices, browsers, and platforms.
• Involved in Display, Video, and site served (tracking & click tracker) Ad Trafficking on DCM.
• Collecting creative assets and ensuring they meet technical specifications.
• Worked on Integral Ad Science – IAS and Double Verify – DV for ads tag wrapping and reporting purposes.
• Processing ad trafficking requests accurately and efficiently.
• Placement creation, creative upload, 3rd party pixel implementation and Ad's creation for campaign launch on DCM.

• Worked on Publisher accounts Spotify:
• Worked with Spotify as a Trafficker, Handling multiple streams for different verticals in EMEA and NA Market.
• Create Media plan for Programmatic Campaigns, which help us to understand the client's Goal which reflect in salesforce and the line items reflect in Google Ad Manager – GAM.
• We do use Multiple tools from Media planning to reporting.
• Identify campaign trends or the best performing one accordingly provide reports based on weekly, bi-weekly, Monthly, quarterly and annual data collated via GAM or Double Click Manager – DCM.
• Propose digital campaign recommendations and strategies to the client.
• Hands on Experience in GAM, DCM, Jira and Salesforce.

• As Social Media & Influencer Marketing Managing The Creations of social media strategies and the planning execution of successful social media and influencer campaign.
• Happy addressing current clients and prospects and using social media platforms.
• Handling the celebrity / influencer's social media account as an company's client.
• Social Media platforms such as - 'Instagram', 'Facebook', 'Twitter' etc.