Dynamic Regional Key Account Manager with a proven track record at One Guardian Group, excelling in business development and relationship management. Successfully drove sales growth through strategic planning and promotional initiatives, optimizing inventory and enhancing team performance. Adept at competitive analysis, fostering collaboration, and achieving key account objectives.
Overview
20
20
years of professional experience
1
1
Certification
Work History
Regional Key Account Manager
One Guardian Group_BELLAVITA LUXURY PERFUMES
Mumbai
12.2023 - Current
Managing modern trade key accounts business for regional and national retail chains for West
Manage all Regional and National Key Accounts, aiding their business growth
Planning and delivering sales numbers for the above set of stakeholders through a dedicated set of team members
TOT negotiation, discussion and closure with all Regional and National Accounts on yearly basis in coordination with the Head Modern Trade
Facilitating commercial reconciliation of regional and national accounts along-with commercial manager/executive
Prepare Joint Business Plan with Key Regional Accounts to set the Account wise objective for the current financial year and develop the tools to achieve the same
Review of performance with regional chains on Quarterly basis to analyze current performance basis plan and incorporate changes if required in yearly plans
Planning internal marketing calendars of Promotions, Activations and New Product introduction and aligning the same with chains and ensuring implementation through Sales Team
Internal Alignment with the Sales Managers to ensure our brand objective always gets achieved in Modern trade account
Senior Manager - Non Apps Category Sales
Reliance Retail Limited _ Fashion Factory
Mumbai
03.2022 - 12.2023
Achieved AOP targets by implementing effective merchandising strategies
Optimized inventory allocation to maintain desired MBQ levels and maximize stock turns/SPSF
Monitored discounts, price grids, and merchandise movements to enhance category profitability
Developed and executed business and merchandise plans to maximize productivity
Managed sell-through performance, stock churn, and promotion planning to achieve category goals
Negotiated favorable margins with SOR brands and ensured inventory optimization through daily trend analyses
Conducted market visits to assess product performance, pricing, and competition
Set clear KPIs and competency frameworks for team members to achieve high performance
Mentored and groomed team members for career growth, creating individual development plans
Fostered team cohesion through regular updates, performance reviews, and issue resolution
Led onboarding and training initiatives while maintaining low attrition rates
Analyzed category MIS data to identify actionable insights for business enhancement
Streamlined processes and procedures to ensure operational efficiency and scalability
Deputy Manager - Non Apps Category Sales/Operation
Future Lifestyle Fashions Limited_ Brand Factory
Mumbai
01.2017 - 02.2022
Reviewing inventory & Sales records
To ensure the store adhere to compliance requirements of brand
Allocating the stocks for store and ensure to get the same replenished efficiently
Monitoring with Store for sales and developing exit/liquidation strategies for unsuccessful products
Maintaining the Freshness at counters, by getting the new inventory & cutting down the old inventory
Projecting the plans for sales & promotions and ensuring timely execution
To liaise with the Category & Warehouse teams regarding the supply of stock in the Area to maximize stock potential
To identify underperforming stores/brands and develop a business plan to address and manage issues effectively
To achieve stock control targets in line with company guidelines to prevent financial loss
To seek and continuously develop knowledge of competitor's activity and local market conditions, with the purpose of making appropriate and innovative recommendations to drive the business forward
Assistant Manager - Area Operation
Future Lifestyle Fashions Limited_ Planet Sports
Mumbai
02.2014 - 12.2016
Setting KPI & Sales target for all the stores
Bifurcating category-wise & brand-wise sales figure for smooth achievement
Strong hold on day to day operation Activity (starting from minute activity to projects)
Execution of all updated application with retail team
Stock take, SOP Audit, VM Audit & Commercial Audit
Creating competition on T-90 basis
Propose possible coming sites for expansion
Store Manager hiring, Staff hiring, Induction & Training
Senior Executive - Floor Manager
Future Lifestyle Fashion Limited_ Central
Mumbai
12.2011 - 02.2014
Sales Planning & Implementation
Stock Management, Replenishment & Liquidation Plan
Creating Product Knowledge manual for staff
Visual Merchandising & Communication Planning
Loyalty & Service
Brand / Category Competitor Analysis
Senior Executive Operations
Pantaloons Retail India Limited
Mumbai
07.2008 - 11.2011
Streamlining PAN-India VM operations & standardizing the Merchandising & Communication guideline
Developing & implementing Season wise Product Training Manual
Organising VM model store roll-out (season-wise)
Designing audit parameters for all processes at stores & conducting audits at a national level
VM staff training, keeping track of the performance of the staff and knowledge sharing about the products and processes
Senior Executive - Store Manager
Pantaloons Retail India Limited_ Top10
Mumbai
12.2006 - 07.2008
Managed day to day operational activities of target achievement, Cashiering, Warehousing, Customer Service, and Managing Floor Staff at store
Analysing targets on daily/weekly basis, analysing achievements / shortfalls & action plan for the same
Coordinating with the corporate office/buyers for imports & other stock requirement
Closely Monitoring the P&L of the store, Hiring and Training Staff for effective Customer Service
Sales Associate
Tata Retail Enterprises_ Westside
Mumbai
10.2004 - 10.2006
Responsible for the day to day sales achievement
Section Upkeep, Replenishment of merchandise
Effectively responding to customer queries w.r.t Product detailing
Education
Bachelor of Commerce -
University of Mumbai
Mumbai, India
01.2008
Skills
Business Development
Competitive analysis
Process optimization
Market knowledge
Sales strategy
Promotional planning
Team development
Relationship management
Accomplishments
Awarded for Highest Target Achievements
Best Lifestyle Category award at the PAN India level, Brand Factory
Highest Business Contribution Award at the PAN India level, Brand Factory
Highest Business Contribution Award at the PAN India level, BELLAVITA