Proven skills in increasing customer engagement and business visibility in online searches through successful SEM approaches. Experienced in developing marketing initiatives, increasing business success and boost sales. Excellent analytical, organizational and decision-making abilities.
Hi, I’m
Rishikesh Thakur
PPC Expert
Mumbai
Summary
Work History
Crimson InteractiveMumbai
PPC Expert
01.2022 - Current
Job overview
- Managing B2C performance campaigns of Enago's Editing and Publication services for Asia, Europe, Middle East and Americas.
- Maintaining multi-lingual websites in collaboration with website developers to drive paid traffic, manage customer funnel, on-page experience and conversions.
- Campaign Designing and implementing across Ad Platforms like Google, Bing, Yahoo, Facebook, Twitter, LinkedIn, Naver (Korea) and Baidu (China).
- Collaborating with multi-cultural global teams for campaign localization and execution.
- Create marketing campaign dashboard and reports to evaluate performance of campaigns and sales trends
- Conceptualizing remarketing campaigns and marketing automation journeys for maximizing customer LTV.
- Experimenting with campaign structures to increase performance and scalability
- Campaign optimization using tools like Google Analytics, Google Ads/Bing Ads Editor.
- Analyzing web metrics such as visits, time on site and page views per visit. etc. to suggest on-page changes for better user experience
- Responsible for planning and achieving monthly and annual revenue targets for mentioned geographies.
SOTC TravelsMumbai
Marketing Manager
11.2019 - 01.2022
Job overview
- Managed Performance Marketing campaigns on Google Search, Display, Discovery along with 3rd party affiliates to maximize reach and efficiency of digital campaigns
- Managed media budgets and associated P&L to develop and execute marketing strategies and sales plans for various business segments
- Create media plans aligned with sales target allocated per month.
- Daily involvement in targeted paid social media efforts, helping to identify which platforms to invest in and which emerging channels and/or tactics would help to drive expanded reach
- Oversee tracking and analysis of performance data from partner Agencies to measure effectiveness and find opportunities for improvement
- Planning and Executing Digital campaigns of varying budgets for National Tourism Boards across globe
HDFC BankMumbai
Deputy Manager - Campaigns
10.2018 - 10.2019
Job overview
- Managed and executed Email, SMS and Digital Banner campaigns to promote offers and/or services to customers using statistical analysis and past customer preferences for Debit Card, Investment and BillPay portfolio
- Handled promotions and activations for over 2.5Cr Debit Card users
- Monitor campaign performances and optimize cohorts to achieve maximum engagement and conversions
- Performed statistical analyses in collaboration with analytics team to target only relevant audiences
- Partnered with upper management in executing functional strategies and reporting capabilities.
ServifyMumbai
Digital Marketing Executive
05.2016 - 10.2018
Job overview
- Plan and executive awareness and App Install campaigns via Google Ad and Facebook Ads
- Achieved over 1 million app installs via digital campaigns
- Analyze trends and plan influencer activities on social channels to create brand awareness and engagement for Servify
- Managed social media escalations and grievances for customers and resolved customer queries in collaboration with customer support team
Education
FLAME UniversityPune
Post Graduate Diploma in Management from Communications
06.2014 - 04.2016
University Overview
VES College of Arts, Science And CommerceMumbai
Bachelor's of Mass Media from Advertising
06.2011 - 05.2014
University Overview
Certification
Google Analytics
Timeline
Google Analytics
07-2022
Google Search Ads
02-2022
Google Display Ads
02-2022
Google Video Ads
02-2022
PPC Expert
Crimson Interactive
01.2022 - Current
Marketing Manager
SOTC Travels
11.2019 - 01.2022
Deputy Manager - Campaigns
HDFC Bank
10.2018 - 10.2019
Digital Marketing Executive
Servify
05.2016 - 10.2018
FLAME University
Post Graduate Diploma in Management from Communications
06.2014 - 04.2016
VES College of Arts, Science And Commerce
Bachelor's of Mass Media from Advertising
06.2011 - 05.2014
Overview
6
years of professional experience
5
years of post-secondary education
4
Certificates
2
Languages
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