Rishi Raj Roy
Ranchi
Summary
A dedicated and committed professional with 15+years of experience in channel and B2B sales across diversified industries -Paints , Wooden flooring and Oil and gas ,automotive paints
Thorough team contributor with strong organizational capabilities. Experienced in handling numerous projects at once while ensuring accuracy. Effective at prioritizing tasks and meeting deadlines.
Demonstrates strong analytical, communication, and teamwork skills, with proven ability to quickly adapt to new environments. Eager to contribute to team success and further develop professional skills. Brings positive attitude and commitment to continuous learning and growth.
Overview
17
17
years of professional experience
1
1
Certification
Work History
Account Acquisition Manager
Akzonobel India Pvt Ltd
09.2024 - Current
- Documented acquisition valuations and earnings accretion and dilution models for public and private companies.
- Developed and tracked metrics to measure supplier performance and cost savings.
- Completed monthly profit and loss performance reports.
- Reduced costs by streamlining contract bidding and procurement processes to assure best prices for materials and services.
- Analyzed market and delivery systems to assess present and future materials availability.
- Identified opportunities to reduce lead times and improve inventory management.
- Monitored inventory levels and avoided shortages with timely replenishment of stock.
AGM Sales &Marketing
Columbia Petro Chem Pvt
10.2023 - 01.2024
- Proved successful working within tight deadlines and a fast-paced environment.
- Applied effective time management techniques to meet tight deadlines.
- Used critical thinking to break down problems, evaluate solutions and make decisions.
- Assisted with day-to-day operations, working efficiently and productively with all team members.
- Demonstrated strong organizational and time management skills while managing multiple projects.
Senior Area manager
Castrol India Limited
03.2015 - 09.2023
- Assigned roles as a workshop specialist and marketing manager in driving the OEM based franchisee workshop and after market business in personal mobility and commercial / Heavy duty space , handled the business for entire Odisha , Jharkhand and Bihar market
- Drove continued growth across business areas by partnering with first-line management on revised approaches to customer service, sales and operational leadership.
- Established team priorities, maintained schedules and monitored performance.
- Managed senior-level personnel working in marketing and sales capacities.
- Driving the sales and marketing agenda by active campaigning in rural and urban market to increase our share in focused category product enhancing our annual gross margin pool through allocated resource team of 3 sales officers and 1 activation officer
- Demonstrating the 5 core principle values and behaviors of company while attaining professional goals viz Safety ,Excellence, Respect , Courage and One team approach
- Universal mapping of authorized and independent workshop across the geographies through data accumulated through partner OEM and market audit, to classify the active and in active set of dealers and plan our strategy
- Aggressively driving our value based services for our key customers in heavy duty space as a differentiator by designing yearly calendar marked with set of activities list:- onsite training (safety and product ) , lab check facilities, product trails, fleet master program with the support of our technical team
- Planning and budgeting annual dealership program for our premium and royal dealers to showcase our brand and values leading to a competitive edge
- Leveraging our sales force tools for prospect pipeline management and prepare our journey plan and annual budgeting and forecasting plan
Assistant manager
Greenlam Industries Limited
05.2014 - 02.2015
- Assigned the role of a business development manager responsible for creating and scaling up of newly launched category Engineered wooden flooring under the flagship brand of Mikasa for the entire Jharkhand market
- Evaluating the market potential for the flooring division through in depth market analysis and segregating the buyers/user basis the cost involved per sqft /mtr
- Locating and identifying the key prospect in Tier 1 & II cities and classifying them as per the segment and buying potential
- Mapping and profiling key influencers and associates involved in this business segment to design a focused strategy to meet the business goals
- Creating brand awareness by press /social media , distribution of free sample kit to the right stakeholders , sponsorship in key events and high tea function in premium clubs
- Driving the primary and secondary sales by appointing new distributors in A class cities and involving them in demand generation activities across various institutions like luxury hotels , Premium car & bike showroom , VIP guest house , Esteemed real estate projects , associate retailers / whole sellers
- Supervised day-to-day operations to meet performance, quality and service expectations.
- Maintained positive customer relations by addressing problems head-on and implementing successful corrective actions.
Sr. Territory Manager
Asian Paints Limited
03.2008 - 01.2014
- Assigned the role of a Territory Manager responsible for driving the business in retail and institution space in the assigned geography by applying sales and marketing principles through active set of channel partners and key influencers
- Assigned geographies :- Gwalior , Bhopal , Ranchi , Jamshedpur , Bokaro , Dhanbad , Rourkela , Sambalpur , Jharshugoda
- Implemented promotions and marketing campaigns to increase territory sales and brand awareness.
- Driving the sales and marketing agenda by understanding the specific needs of the end customers and the channel partners to attain the assigned target through network expansion and retention
- Scaling up of profitability and sales revenue of business through product up trade by educating customers and key influencers by organizing big events in form of AID ( Architects & Interior designers )Meets , Builders Meets , painters & contractors exhibition , seminars
- Building and developing loyalty program amongst stake holders in coordination with central marketing team to gain competitive advantage in a dynamic market situation
- Monitoring and allocating regional budget assigned for marketing activities during festive seasons in specific territories
- Leveraging the CRM tools for market and potential mapping through prospect pipeline management process
Education
Post graduate program - Marketing & Information technology
Indira school of career studies
09.2008
Graduation - Physics honours
Gossner college
04.2005
Skills
- Key account management
- Sales Management
- Pricing strategy
- Multitasking Abilities
- Communication
- Team collaboration
- Analytical skills
- Reporting
- Relationship building
- Problem-solving
- Customer relations
- Business development
- Sales strategy
- Computer skills
- Administration and reporting
Certification
- Team leadership and team management, 06/01/23, Great Learning Institute
- Strategic Management, 05/01/23, Great Learning Institute
- Supply chain and demand planning, 01/01/23, Supply Chain Planning School
- Marketing Foundation, 03/01/24
- Road safety and Defensive Driving Training, 03/01/15, Hubert Ebnar
- Key account management, 08/01/23, BP University
Accomplishments
- Regional Champion, Highest economy emulsion selling category at Asian Paints, 2008-2009
- Branch Winner, Highest installation of Colour world machine at Asian Paints, 2009-2010
- Business Turnover, Generated a business turnover of Rs 1.5 crore at Greenlam Industries, 1 year
- Safety Champion, Club zero member for 5 consecutive years at Castrol India Ltd, 2018-2022
- Active Campaigner, Driving premium brand oil category in OEM category for EAST region, 2019-2020
Languages
English
Hindi
Bengali
Hobbies and Interests
- Yoga and Meditation
- Writing
- Listening to classical music
- Watching movies
Personal Information
- Place of Birth: Ranchi
- Date of Birth: 09/05/82
- Gender: Male
- Nationality: Indian
Timeline
Account Acquisition Manager
Akzonobel India Pvt Ltd
09.2024 - Current
AGM Sales &Marketing
Columbia Petro Chem Pvt
10.2023 - 01.2024
Senior Area manager
Castrol India Limited
03.2015 - 09.2023
Assistant manager
Greenlam Industries Limited
05.2014 - 02.2015
Sr. Territory Manager
Asian Paints Limited
03.2008 - 01.2014
Graduation - Physics honours
Gossner college
Post graduate program - Marketing & Information technology
Indira school of career studies
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