Rishi Revanth, 27
Bangalore
Summary
A versatile Category Manager from Apparel Retail, with expertise in product profitability, growth generation, new product/brand launches, product life cycle & inventory management across multiple categories. Growth in portfolio handled from INR100Cr to INR450Cr within 1.5 yrs. Proven ability to manage multiple brand relationships, cross functional collaboration with buyers, planners, designers to optimize inventory flow & product range. Attentive to trends in data to guide decision making, comfortable working with unorganized premises and information. Leadership expertise as a Sales, Operations & People Manager in handling 10-100 & 100-1000 level stores, consistently achieving top line budgets, implementing tactical & strategic interventions to drive customer loyalty, staff productivity & people development. Strong record previously in handling new brand launches, GTM preparation & execution, market research and maintaining vendor/agency relations.
Overview
5
5
years of professional experience
Work History
Category Manager
PANTALOONS (ABFRL)
Bangalore
04.2023 - Current
- Secured a GM delta of 1%+ with a LTL growth of 15% & total growth of 24% with 102% RP achievement
- Achieved a record Sell-Through of 85% in AW23 & 65% in SS24 for Western & NonApps respectively
- Recipient of 'Go Extra Mile' individual excellence award for launching largest Pantaloons store & NonApps section
- Initiated the NonApps sales drive project in top 15 doors resulting in 22% total growth & 50% Impulse growth
- Ideated the Denim drive project to counter degrowth resulting in 10% NSV growth & 15% Qty growth in June'24
- Revamped the way Impulse is driven with additional revenue channels resulting in 25% increase of productivity
- Handled a portfolio of 300Cr with 12 in-house brands & 18 categories in Women's Western & Non-Apparel categories
- Cross functional collaboration for improving the category topline & gross margin across a network of 104 stores
- Accountable for space planning of 4.6L SqFt., inventory planning of 15L qty & product range for 130 brands
- Responsible for 5 new category launches (10Cr) & 10 new store launches (50Cr) with an SSPD of 25 & GM of 47%+
- Conducted regular product & market study for all categories for 3 seasons leading to 8% increase in private label share
Sales & Operations Manager
PANTALOONS (ABFRL)
Hyderabad
07.2021 - 03.2023
- Generated a topline growth of 32% YOY with a 21% & 28% growth in sales efficiency & basket value respectively
- Achieved 105%+ budget achievement & 80%+ sell through for 3 seasons (highest for South)
- Spearheaded 2 renovations with a strong business proposal adding 7Cr to the topline & 15% increase in footfalls
- Achieved ever highest festive (10% up) & monthly sale (22% up) for 3 months straight in H2 FY'23 & H1 FY'24
- Turned around the operations of the store & achieved ever highest commercial & safety audit scores (90% & 98%)
- Managed a portfolio of 25Cr and a team of 90+ with end-to-end responsibility of store P&L (Contribution)
- Spearheaded R&R & marketing initiatives for Telangana cluster resulting in 73% NSV growth & 5% attrition reduction
Leadership Program (ABGLP) - Industry Exposure Stints
ADITYA BIRLA GROUP
Gurgaon
07.2020 - 06.2021
- Decreased irrelevant stock levels at stores aiming at better floor handling, improved SSPD (31%) & Inv Turnover (45%)
- Reduced working capital of two stores by INR 38Lakhs (33.3%) and INR 19Lakhs (30%) with an upside growth of 9%
- Improved the store space planning efficiency by 19% with 3% increase in projected private label share
- Idealized store stocking norms & optimised fixture count for best representation to overcome possible opportunity loss
- Prepared category action plans with a combination of layout/brand portfolio changes & product variety in struggling doors
- Projected upside of the proposed changes for each store in terms of NSV, Qty, SSPD & Inventory Turnover
Leadership Program (ABGLP) - Industry Exposure Stints
BIRLA WHITE (ULTRATECH CEMENT)
Mumbai
07.2020 - 06.2021
- Huge opportunity to capture a chunk of Mkt
- Share in the high growth (CAGR 12%) INR 4500Cr Primer Market
- Formulated a pricing strategy which allowed us to be 25% lower priced than top players in mid-range category
- Projected a Birla White Market share of 2% in the 1st Year of launch with an NPV of 90Cr & IRR of 74.6%
- First mover advantage of a quality 'Cement Based' Wall Primer & Diversification of Putty dominant Birla White's Portfolio
- Developed the GTM strategy to disrupt the Wall Primer market with an innovative Cement based product
- Coordinated with 10 research agencies & 400+ applicators across 8 cities to study usage, customer journey & supply chain
- Performed competition benchmarking with 100+ retailers to understand margins & promotional schemes for stakeholders
- Developed a Business Model forecasting the market performance & financials of the Primer Product
- Coordinated research studies on Primer (Application Study/Customer Journey Mapping Study/Concept Evaluation Study)
- Collaborated with 3 creative agencies to recommend the visual communications, POSMs, & packaging designs
Leadership Program (ABGLP) - Industry Exposure Stints
BIRLA CARBON
Atlanta
07.2020 - 06.2021
- Identified opportunities worth $30Mn in multiple regions with the Moisture Resistant Packaging option
- Huge Opportunity in Coatings & Inks worth $15Mn in N.A & Europe Region with the Water-Soluble Packaging option
- Enhanced the brand identity due to the new packaging design with changes in colour & visual representation
- Demand exploration for new packaging options in carbon black industry and the emerging viable business avenues
- Performed competitive survey of packaging innovation in similar powder/bead based industrial & consumer products
- Deep dived into existing capabilities to save $20K with in-house packaging v/s outsourcing at the current production levels
- Designed the strategy for utilizing company website and digital platforms to promote small packaging for identified sectors
Brand Management Intern
Asian Paints (Marketing)
04.2019 - 05.2019
- Increased the mind share by 40% via a customer terrace waterproofing awareness campaign on leakage problems
- Improved digital & offline lead generation by 20% & 30% via a brand awareness campaign & customer referral program
- Conceptualised a 50% more efficient & hassle-free loyalty-scheme points redemption process for the applicators
- Ideated an engagement program for 3000+ applicators; 3x improvement in sales rep Pitch time to the applicator
- Investigated the consumer behaviour and influencer ecosystem in the Waterproofing space for 'Damp Proof' brand
- Conducted 175 PIs across 5 markets & competitor benchmarking to discover the gaps in the Sales Funnel and the 4P's
- Developed a consumer waterproofing cycle to identify the influencers, decision makers and purchase factors
Assistant Manager
CITIBANK
Pune
08.2017 - 05.2018
- Won the 2nd Best Team Award (out of 10) for significant contribution resulting in an increase of 500 users in Q4,'17
- Reduced by 10,000x, the time taken to generate a comprehensive pitchbook on a company by eliminating manual work
- Improved by 40% the time taken for generation of pitchbook in PDF file format thereby speeding up the total flow
- Automated pitchbook generation process on 10K+ Cos for M&A deals through a web app using 8 base templates
- Managed end to end ownership of 2/8 templates from designing of base template to auto merging with other templates
- Conceptualised 'Company Overview', 'Valuation Over Time' templates; built pitchbook in 3 formats(excel, ppt, pdf)
Education
MBA - General Management
03-2020
- Score: 2.969/4.333
- Rank: 8/24 in Strategic Marketing
B.Tech. - Electrical Engineering
04-2017
- 10/10 in 12/46 courses
- 10/10 in 2/3 philosophy courses with A* in 1/3
- 10/10 in 2/3 IME courses (HRM, Microeconomics)
Class XII -
04-2013
- School Rank 1/50 in 11th and 12th
Class X -
04-2011
- 100% in Mathematics and 99% in Science
Skills
- Category Management
- Brand Management
- Marketing Strategy
- Sales Forecasting
- Inventory & Space Planning/Optimization
- New Category and Store Launches
- Market Research and Data Analysis
- Private Label Management
- Sales and Operations Management
- Team Management
- R&R and Marketing Initiatives
- Revenue Channel Expansion
Scholastic Achievements
- Achieved AIR 683 in IITJEE(ADVANCED) - 2013 out of a total of 1,24,679 qualifying students
- Obtained All India Percentile score of 99.92 and 99.89 in JEE(Main) - 2013 Paper I and Paper II respectively
- Awarded 1 st Prize among 15 teams in inter hostel circuit designing competition, Electrovate, IIT Kanpur
Positions Of Responsibility
COORDINATOR, Dance Club, IITK
- Managed a budget of INR 2,50,000 for the club activities and spearheaded a team of 22 members for national events
- Won 2 gold medals in group dance in the 1st edition of Inter IIT Cultural Meet, leading a contingent of 22 (2017)
- Led a team of 36 to the auditions of India’s biggest reality show India’s Got Talent Season 7, cleared two rounds
- Supervised three 10 - day professional workshops (INR 65,000) of Bollywood, Salsa, Hip-hop with 150+ participants
- Conducted the annual club event with 45+ showcases and 250+ participants uniting the people of IITK under one roof
- Handled INR 50,000 & a team of 25 to spread environmental awareness by a Flash Mob on World Environment Day’15
- Implemented ‘Rang Jama de’ (INR 20,000) for the 1 st time in the institute, a stage for 800+ peers to celebrate Holi
IIMA Clubs
- Mentored 6 PGP1s in Niche (Marketing Club) for Summer Placements and conducted 26 mock interviews
- Organised 17 events in TRBS (IIMA Mgmt. Festival) with a total participation of 64K+ and total budget of INR 1Cr+
- Performed video editing for Dance workshop and club intro video garnering 27K+ and 14K+ views respectively
MANAGER, Antaragni, IITK
- Managed a budget of INR 8 Lakhs in the planning of performances and setup of events like Stage Play, Nukkad
- Supervised Hospitality and Management of 300+ participants from 20+ colleges and 10+ professional judges
Extracurricular Activities
Dance
- Choreographed: 7 Group, 2 Street dances, 16 Showcases, 11 Group, 4 Street dances, 28 Showcases
- Won the dance trophy for 3 consecutive years spearheading a team of 25 in Galaxy, IITK (2000+ audience)
- 2nd Prize: Tour De Force'14, 3rd Prize: Tour De Force'15, Jitterbug'14, Rendezvous Street'14(All National Level)
- Choreographed 3 flash mobs for Chaos (IIMA Cultural Festival), with a footfall of 750+ and 24,000+ online views
Cricket
- Won 3 gold medals in Inter IIT Sports Meet for 3 consecutive years as part of 15-member squad
- Reached Semi Finals of Shaurya (National Inter University Sports Tournament of IIMA) out of 10 teams
Timeline
Category Manager - PANTALOONS (ABFRL)
04.2023 - Current
Sales & Operations Manager - PANTALOONS (ABFRL)
07.2021 - 03.2023
Leadership Program (ABGLP) - Industry Exposure Stints - ADITYA BIRLA GROUP
07.2020 - 06.2021
Leadership Program (ABGLP) - Industry Exposure Stints - BIRLA WHITE (ULTRATECH CEMENT)
07.2020 - 06.2021
Leadership Program (ABGLP) - Industry Exposure Stints - BIRLA CARBON
07.2020 - 06.2021
Brand Management Intern - Asian Paints (Marketing)
04.2019 - 05.2019
Assistant Manager - CITIBANK
08.2017 - 05.2018
IIM Ahmedabad - MBA, General Management
IIT KANPUR - B.Tech., Electrical Engineering
Narayana Junior College, Hyderabad - Class XII,
Narayana E Techno, Hyderabad - Class X,
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