Rishita Bansal
New Delhi
Summary
Dynamic marketing professional with a proven track record at Krishi Rasayan Exports Pvt Ltd, excelling in brand development and campaign management. Skilled in CRM and data analysis, I drive engagement and optimize strategies, resulting in enhanced market positioning and stakeholder relationships. Adept at leveraging social media marketing to boost brand visibility.
Overview
2026
2026
years of professional experience
Work History
Marketing Executive
Krishi Rasayan Exports Pvt ltd.
New Delhi
07.2022 - 03.2025
- Developed and executed branding and marketing strategies to improve product visibility and market positioning in the agricultural input industry.
• Created marketing collateral including brochures, product notes, campaign creatives, and digital promotional materials.
• Collaborated with sales and field teams to align marketing initiatives with regional sales targets and farmer engagement programs.
• Supported field marketing operations from head office, ensuring coordination between zonal teams, distributors, and marketing campaigns.
• Planned and executed product promotion campaigns, improving brand presence in competitive markets.
• Organized distributor meetings, crop seminars, and farmer awareness programs to promote product benefits and strengthen stakeholder relationships.
• Prepared product presentations and training materials for internal teams to enhance product knowledge and onboarding.
• Conducted market research and competitor analysis to identify growth opportunities and optimize product positioning.
• Managed distribution of promotional materials to sales teams and distributors across regions.
Field Marketing Campaigns
• Kashmir (Paushak Superstar Campaign): Managed sales and promotion in the Anantnag region during a 15-day field campaign.
• Rajasthan: Supported campaign execution in Hanumangarh and Ganganagar for Kazuki Energy and Paushak Superstar.
• Gujarat: Led sales promotion in the potato belt for Paushak Superstar and conducted field trials for Kazuki Energy.
• Haryana: Promoted paddy products (Krill, Koksy) and handled regional sales activities.
• Coordinated with Confluence Agency for the development of promotional and marketing materials. - Developed marketing strategies that increased brand awareness and fostered customer engagement.
- Coordinated digital promotional campaigns across multiple platforms to maximize reach and impact.
- Analyzed market trends to uncover opportunities for effective product positioning and outreach.
Business development Trainee
Radiant Infonet Pvt. Ltd
New Delhi
02.2022 - 05.2022
- Collaborated with cross-functional teams to identify market opportunities and engage stakeholders, strengthening partnerships and enhancing revenue potential.
- Supported leadership in developing business development strategies, leading to a 10% increase in client acquisition.
- Developed comprehensive Detailed Project Reports (DPRs) aligned with government schemes, facilitating successful funding approvals and compliance.
- Streamlined processes for data collection and reporting, enhancing operational efficiency by 15%.
- Conducted in-depth analysis and management of data for Farmers Producer Organizations (FPOs), ensuring accuracy and accessibility for informed strategic decision-making.
Marketing Intern
JK Seeds Pvt. Ltd.
New Delhi
10.2021 - 02.2022
- Analyzed audience behavior to refine social media marketing strategies and increase engagement.
- Developed recommendations from market trends and competitive analysis to streamline processes.
- Collaborated with cross-functional teams to align business strategies with organizational goals.
- Researched export and import systems, delivering data-driven insights for informed strategic planning.
- Adapted to dynamic environments, ensuring timely completion of key projects.
Intern
IFFCO Sadan
New Delhi
- Conducted comprehensive studies of international markets, uncovering trends and competitive landscapes that guided market entry strategies.
- Collaborated with cross-functional teams to optimize product positioning, enhancing market penetration and aligning offerings with consumer needs.
- Delivered actionable insights through detailed reports and presentations to support strategic decisions.
- Evaluated agricultural marketing strategies through data analysis, identifying key growth opportunities that informed strategic initiatives.
Internship
Skymet Weather Services Pvt. Ltd. , Noida
Noida
- Conducted inundation analysis using GIS, informing flood impact predictions and strengthening disaster readiness efforts.
- Optimized GIS workflows to streamline data processing and reduce project turnaround times.
- Utilized GIS tools and methodologies to generate actionable environmental insights, supporting project goals and stakeholder needs.
- Collaborated on GIS projects to create and analyze polygons, enhancing spatial data representation for informed decision-making.
Education
B.Sc. Agriculture Honors -
Amity University of Organic Agriculture
Greater Noida06.2022
XII -
M.R.M Senior Secondary School, CBSE
New Delhi05.2017
X -
M.R.M Senior Secondary School, CBSE
New Delhi05.2015
Skills
- Brand development and awareness
- Social media strategies
- Strategic marketing analysis
- Campaign execution
- Geographic information systems
- Analytics in marketing
Accomplishments
- President of academic club and co-founder of an educational YouTube channel.
- Winner of the 'Agriculture Quiz' in college.
Passions
Gofor Agriculture, Co-founder of a YouTube channel focused on agriculture., https://www.youtube.com/
Websites
Timeline
Marketing Executive
Krishi Rasayan Exports Pvt ltd.
07.2022 - 03.2025
Business development Trainee
Radiant Infonet Pvt. Ltd
02.2022 - 05.2022
Marketing Intern
JK Seeds Pvt. Ltd.
10.2021 - 02.2022
Intern
IFFCO Sadan
Internship
Skymet Weather Services Pvt. Ltd. , Noida
B.Sc. Agriculture Honors -
Amity University of Organic Agriculture
XII -
M.R.M Senior Secondary School, CBSE
X -
M.R.M Senior Secondary School, CBSE