Rishu Ranjan
Noida
Summary
Results-driven Marketing Professional with 5+ years of experience in B2B & B2C, trade, and institutional marketing across the FMCG, building materials, and digital service sectors. Proven track record of enabling sales teams through impactful marketing content, pitch decks, sales collateral, lead & Revenue-generation campaigns. Hands-on expertise in Performance Marketing, CRM workflows, brand recall campaigns, and digital marketing tools. Adept at working cross-functionally with sales, product, and creative teams, with a strong sense of design logic and communication.
Overview
6
6
years of professional experience
1
1
Certification
Work History
Performance Marketing Specialist
Steelbazaar
Noida
06.2025 - Current
- Spearheading performance marketing strategy development and execution for B2B steel and construction materials marketplace
- Setting up comprehensive Google Ads (Search, Shopping, Performance Max) and Meta Ads campaign infrastructure for multiple product categories
- Implementing advanced audience segmentation and remarketing strategies to target construction industry professionals and contractors
- Establishing data analytics frameworks and KPI tracking systems for performance measurement across all digital channels
- Collaborating with product and sales teams to align marketing campaigns with business development objectives
- Developing initial A/B testing protocols for ad creatives and landing page optimization
- Creating performance marketing documentation and best practices for scalable campaign management
Assistant Marketing Manager
McCoy Mart
Noida
02.2022 - 06.2025
- Spearheaded the strategy, execution, and optimization of Google Ads (Search, Shopping, Performance Max) and Meta Ads campaigns for B2B and B2C categories
- Managed App Install Campaigns on Google Ads & Meta Ads
- Developed and optimized audience segmentation, remarketing, and lookalike campaigns across Google and Meta Ads
- Responsible for data analysis and funnel management
- Implemented first-time Performance Max cross-category campaigns, driving a 30% higher conversion rate than standard Shopping Ads
- Managed communication with multiple vendors and third-party trackers to achieve acquisition objectives
- Implemented A/B testing frameworks for creatives and landing pages, improving conversion rates and CTRs
- Coordinated with design and development teams to create banners and high-quality landing pages
- Responsible for developing and implementing email marketing strategies aligned with overall marketing goals
- Collaborated with sales, product, and customer service departments to align marketing efforts with business goals
Digital Marketing Executive
Securium Solutions Pvt.Ltd.
Noida
07.2021 - 02.2022
- Generated Leads for the EdTech website using search (new customer acquisition) & display (retargeting & remarketing) campaigns
- Managed and analyzed customer data, leading to 10 new strategic insights for segment-targeting
- Collaborated in the development of the annual business plan, aligning marketing strategies with company objectives
- Produced strategic briefs to facilitate cross-functional team cooperation, yielding a 20% uptick in project completion speed
Digital Marketing Assistant
Ht360 Digitalmarketing Pvt. Ltd.
Noida
10.2019 - 05.2021
- Developed and implemented effective google and meta ad strategy to reach target audience
- Worked with web developers to ensure technical optimization including site speed and mobile friendliness
- Implemented schema markups and other advanced SEO techniques
- Conducted keyword analysis and competitive research
- Analyzed data to identify trends, track KPIs and evaluate performance on weekly basis
Education
BBA - Commerce
Tilka Manjhi Bhagalpur University
Marwari College, Bhagalpur
PGDM -
IMT Ghaziabad
Skills
- Technical Marketing Skills: CRM Management, A/B Testing, Conversion Rate Optimization, Lead Scoring, Marketing Attribution Modeling
- Sales Enablement: Sales Collateral Development, Corporate Decks, One-Pagers, Product Leaflets, Case Studies, Cross-functional Coordination
- Analytics Skills: Google Analytics, Google Tag Manager, Cohort Analysis, UTM Parameter Management, Attribution Analytics
- Channel-Specific Skills: Google Advertising, Meta Advertising, LinkedIn Advertising, MoEngage, LimeChat, Content Strategy, Landing Page Optimization
- Technical Tools: SEMrush, Ahrefs, Moz, Customer Data Platforms, Automated Email Sequence Building
Certification
- Google Ads Performance Max
- Google Ads Shopping Ads
- HubSpot Digital Marketing
- Google Analytics 4
- Meta Certified Media Buying
- SEMrush SEO Toolkit
Projects
shahidaparides.com, 32% increase in organic traffic through SEO optimization, Increased ROAS from 3.2% to 9.56% in 3 months, Google Shopping campaigns generating 35% of monthly revenue, kylexshahida.com, Successful content strategy increasing blog traffic and engagement, Optimized product pages for luxury shoppers, Scaled Meta Ads budget by 2X while maintaining 3.8X ROAS
Accomplishments
- Boosted lead qualification rate by 37%.
- Implemented the Runo app for call tracking, improving the qualification process from 35% to 48%, contributing to 200% business growth within 12 months.
- Reduced cost per lead by 30%.
- Increased lead generation volume by 60% in 4 months while reducing CPL by 35% across Google Search and Meta Ads campaigns.
- ROAS uplift of 3.5X.
- Launched Google Performance Max campaigns, achieving an average ROAS uplift of 3.5X within 3 months.
- Cross-functional leadership.
- Spearheaded a cross-departmental task force, improving campaign execution velocity by 20%.
Timeline
Performance Marketing Specialist
Steelbazaar
06.2025 - Current
Assistant Marketing Manager
McCoy Mart
02.2022 - 06.2025
Digital Marketing Executive
Securium Solutions Pvt.Ltd.
07.2021 - 02.2022
Digital Marketing Assistant
Ht360 Digitalmarketing Pvt. Ltd.
10.2019 - 05.2021
BBA - Commerce
Tilka Manjhi Bhagalpur University
Marwari College, Bhagalpur
PGDM -
IMT Ghaziabad