Summary
Overview
Work History
Education
Skills
Websites
Certification
Timeline
Generic
Rita Kapileshwarkar

Rita Kapileshwarkar

Bangalore

Summary

Strategic event leader with 17+ years of experience driving high-impact meetings, incentive programs, and experiential campaigns for global brands including Google, Red Hat, Qualcomm, Amazon, and ServiceNow. Skilled at coordinating large-scale logistics, vendor negotiations, contract management, and budget optimization to deliver seamless programs that align with client objectives. Known for excellence in stakeholder engagement, program reconciliation, and post-event reporting to ensure measurable impact.

Overview

21
21
years of professional experience
1
1
Certification

Work History

Group Account Director

Hyperlink Brand Solutions
Bangalore
11.2023 - Current

Company Overview: One of India's leading experiential marketing agencies, specializing in immersive brand activations and CXO-led experiences – www.hyperlink.co.in

  • Led end-to-end program logistics for 30+ executive summits, fintech forums, developer conferences, and partner meets.
  • Negotiated with vendors to ensure quality deliverables while driving cost savings of up to 20% through preferred partnerships.
  • Coordinated with venue staff and managed vendor performance to ensure smooth event execution and compliance with contracts.
  • Directed budget management (₹11 Cr FY2024), from cost planning to invoice reconciliation, ensuring accuracy and client alignment.
  • Designed attendee-first registration journeys and communication plans, improving registration completion rates by 25%.
  • Prepared post-event debrief reports with data insights, highlighting ROI and recommendations for service recovery and process improvement.
  • Delivered multi-format experiences for ServiceNow, Nutanix, AWS, and Qualcomm, ensuring measurable business outcomes.

Director Sales

Phoenix Live Experiences
05.2018 - 10.2023

Company Overview: Integrated brand experience agency delivering impactful B2B & B2C campaigns – www.phoenixlive.in

  • Directed complex program logistics for Asian Paints dealer meets across multiple cities—overseeing supplier contracts, logistics, and venue coordination.
  • Managed budget optimization and invoice reconciliation for multi-city roadshows and incentive programs.
  • Delivered 100+ activations across auto, lifestyle, and pharma sectors (Cipla, Dr. Reddy’s, Novartis, Landmark Group), ensuring compliance with client procurement guidelines.
  • Partnered with client marketing teams for attendee communications, ensuring user-friendly registration and engagement.
  • Conducted post-event debriefs with clients, integrating feedback into improved delivery models.

Sales Consultant

Zuddl
Hybrid
07.2022 - 09.2022

Company Overview: Virtual & hybrid event platform offering branded, interactive digital event experiences – www.zuddl.com

  • Partnered with CXOs and enterprise marketing leads to develop online registration flows and engagement tools.
  • Translated client needs into platform workflows, ensuring seamless hybrid event experiences.
  • Delivered custom proposals integrating branding, data capture, and ROI tracking.

Account Director - BD and CS

Fountainhead MKTG
Bangalore
01.2017 - 01.2018
  • Company Overview: Dentsu-owned experiential marketing agency
  • Built ₹5 Cr pipeline; revived dormant accounts.
  • Dentsu-owned experiential marketing agency

National Sales Manager

Pratyin Infotech
Pune
01.2015 - 01.2017
  • Secured ₹65+ lakhs in revenue by onboarding 17 clients within five weeks.
  • Delivered IT solutions, including staffing, database services, and RPO services.
  • Streamlined client acquisition processes to enhance operational efficiency.

Sales Manager - Asia

360Experience
Hybrid
01.2014 - 01.2015
  • Company Overview: Asia-focused luxury hospitality and sports marketing agency
  • ICC World Cup sales; Asia CXO client development.
  • Asia-focused luxury hospitality and sports marketing agency

Territory Account Manager

Mafiree
Bangalore
01.2011 - 01.2014
  • Company Overview: IT and business solutions provider for enterprise services
  • Star Performer; ₹48 lakh in revenue.
  • IT and business solutions provider for enterprise services

Senior Corporate Sports Sales Executive

THG Sports
Singapore
01.2010 - 01.2011
  • Company Overview: Global sports hospitality and ticketing firm – www.thgsports.com
  • Formula 1 Night Race Singapore; USD 65,000+ in Q1.
  • Global sports hospitality and ticketing firm – www.thgsports.com

Head of Business Development

Ethnus
Bangalore
01.2008 - 01.2010
  • Company Overview: EdTech and workforce readiness company – www.ethnus.com
  • Launched Finishing School; 34% of company’s profit share.
  • EdTech and workforce readiness company – www.ethnus.com

Account Manager Sales

Dell
Bangalore
01.2007 - 01.2008
  • Company Overview: Multinational technology company – www.dell.com
  • Achieved 112% targets; ‘Ongoing Leader’ in sales team.
  • Multinational technology company – www.dell.com

CEO

Open Eye
Hybrid
01.2005 - 01.2007
  • Company Overview: Entrepreneurial training venture focused on aviation and soft skills
  • 92% placement success in aviation training business.
  • Entrepreneurial training venture focused on aviation and soft skills

Education

Management development Program(MDP) - Marketing Management

IIM Kozhikode
05-2024

MBA – International Business - International Business

Jain University
06-2006

Skills

  • Program Logistics & Operations
  • Vendor & Contract Management
  • Budgeting, Cost Control & ROI Optimization
  • Client & Stakeholder Engagement
  • Onsite Venue & Staff Coordination
  • Post-Event Reporting & Debriefs
  • Risk Mitigation & Service Recovery

Certification

  • HubSpot Content Marketing, LinkedIn Learning
  • Event Strategy, LinkedIn Learning

Timeline

Group Account Director

Hyperlink Brand Solutions
11.2023 - Current

Sales Consultant

Zuddl
07.2022 - 09.2022

Director Sales

Phoenix Live Experiences
05.2018 - 10.2023

Account Director - BD and CS

Fountainhead MKTG
01.2017 - 01.2018

National Sales Manager

Pratyin Infotech
01.2015 - 01.2017

Sales Manager - Asia

360Experience
01.2014 - 01.2015

Territory Account Manager

Mafiree
01.2011 - 01.2014

Senior Corporate Sports Sales Executive

THG Sports
01.2010 - 01.2011

Head of Business Development

Ethnus
01.2008 - 01.2010

Account Manager Sales

Dell
01.2007 - 01.2008

CEO

Open Eye
01.2005 - 01.2007

Management development Program(MDP) - Marketing Management

IIM Kozhikode

MBA – International Business - International Business

Jain University
Rita Kapileshwarkar