Rita Kumar
Content Writer
Ooty,TN
Summary
Dynamic professional with 10+ years of experience in content writing, process optimization, and project management, honed within the digital content creation and strategy space. My background as a writer has developed exceptional communication skills, enabling me to translate complex requirements and data into clear, actionable insights for diverse stakeholders. Expert in analyzing data to identify key opportunities, drive strategic initiatives, and consistently deliver solutions that achieve measurable business objectives.
Overview
11
11
years of professional experience
5
5
years of post-secondary education
Work History
Content Writer
Genesis Tech
04.2020 - Current
- Develop and deliver engaging, high-quality content across fiction, entertainment, and lifestyle genres for diverse international clients.
- Utilize advanced SEO and content marketing techniques to ensure maximum reach and discoverability, driving a measurable increase in audience engagement.
- Manage the full content lifecycle from ideation to final delivery, maintaining strict quality standards and consistently meeting project deadlines.
SEO Copywriter
Otaquest
Japan
01.2019 - 01.2020
- Drove a 35% increase in social media engagement and significantly boosted online visibility for anime and fashion brands through the development of SEO-optimized articles, blog posts, and creative content.
Lead Content Editor
BestReviews
California
01.2021 - 01.2022
- Led a team of writers and oversaw content quality for product reviews, implementing new editorial guidelines that improved content consistency by 40%.
- Developed and executed SEO-driven content plans that resulted in a 40% increase in organic traffic and enhanced user engagement.
- Managed cross-functional collaboration with design and international teams to ensure all content aligned with brand voice, met client objectives, and featured a compelling visual presentation.
SEO Copywriter
Homify GmbH
Berlin
01.2019 - 01.2020
- Elevated SERP rankings by 40% by creating high-quality, SEO-optimized content for real estate and architecture brands.
- Increased organic traffic and contributed to a rise in lead generation by creating content that attracted and engaged a targeted audience.
Copywriter & Translator
Pepper Cloud Content
01.2018 - 01.2019
- Engineered viral content for online publications, achieving over 5 million views and significantly increasing brand visibility.
- Leveraged trend analysis and audience insights to identify high-potential topics, ensuring content was highly shareable and resonated with target audiences.
- Contributed to a substantial rise in organic traffic and social media engagement across key digital platforms.
SEO Copywriter
vSplash Tech Labs
01.2018 - 01.2019
- Drove a 50% increase in lead generation by managing the SEO content strategy for a diverse portfolio of B2B clients.
- Spearheaded the entire content lifecycle, from in-depth keyword research and topic ideation to final execution.
- Partnered with sales and marketing teams to ensure content was aligned with business development goals and client acquisition strategies.
Senior Content Writer
Mobius 365 Data Services
Coonoor
01.2015 - 01.2018
- Earned a promotion to Senior Content Writer within seven months by successfully leading content creation for high-profile clients and improving client satisfaction by 25%.
- Mentored a team of junior writers, providing guidance that increased overall team productivity by 20% and improved content quality.
- Developed and refined a new content production workflow that streamlined project delivery and ensured all materials consistently met client-specific needs.
- Cultivated strong relationships with key teammates, which helped secure new projects and expand the scope of work for high-value clients like LexisNexis.
Education
MBA - Business Analytics
SRM Institute of Science & Technology
01.2024 - Current
Bachelor of Computer Applications - Computer Science
Providence College
06.2009 - 05.2012
Skills
- Content Strategy
- SEO Optimization
- Creative Copywriting
- Editorial Management
- Remote Collaboration
- Digital Marketing
- Project Management
- Client Relations
- Multimedia Content Creation
- Website Copywriting
- Proofreading
- Project Coordination
- News Writing
- Trending Story Generation
- SEO
- Analytical mindset
- Marketing
- Content Curation
- Editing and proofreading
- Concept Development
Websites
Certification
- Introduction to Digital Journalism
- English for Journalism
- Lead Generation Accelerator
- Prompt Engineering for ChatGPT
- Keyword Research and Optimization
- SEO
Languages
English
Hindi
Personal Information
- Senior Content Strategist | SEO Copywriter | Remote Content Writer | Editor | Fiction Writer
Timeline
MBA - Business Analytics
SRM Institute of Science & Technology
01.2024 - Current
Lead Content Editor
BestReviews
01.2021 - 01.2022
Content Writer
Genesis Tech
04.2020 - Current
SEO Copywriter
Otaquest
01.2019 - 01.2020
SEO Copywriter
Homify GmbH
01.2019 - 01.2020
Copywriter & Translator
Pepper Cloud Content
01.2018 - 01.2019
SEO Copywriter
vSplash Tech Labs
01.2018 - 01.2019
Senior Content Writer
Mobius 365 Data Services
01.2015 - 01.2018
Bachelor of Computer Applications - Computer Science
Providence College
06.2009 - 05.2012