Ritesh Amale
Retail Operations Head
Mumbai
Summary
A qualified retail management professional with 11 years of a successful career in managing business across various industries such as Beauty, Telecom, Fast Fashion, Sports Wear, and Quick Service Restaurant, with elite brands such as Plum Goodness, Xiaomi, Jack & Jones, Forever 21, Puma, and McDonald’s. Demonstrated a consistent record of developing new revenue streams and achieving the business growth objectives in a rapidly changing environment. An assertive business leader with expertise in managing distributed teams, motivating highly talented professionals, and synchronizing company’s strategies to realize organizational goals.
Overview
11
11
years of professional experience
4
4
years of post-secondary education
Work History
Retail Operations Manager
Plum Goodness
Mumbai
07.2022 - Current
- Heading the operations of the PAN India Exclusive Brand Outlets (EBOs) & Kiosks. Currently operating 20 stores and another 10 stores are in the pipeline.
- Closely coordinating with the Leadership team for the new store openings.
- Managing the sales and profitability of the existing stores and planning the upcoming stores as per the annual budgets.
- Analyzing the sales figures, interpreting the trends, and forecasting & planning the future sales volumes.
- Preparing the market & competition analysis reports and planning the improvements based on the benchmark practices.
- Planning the store offers and promotions in coordination with the finance team.
- Developing and implementing improvement strategies and plans to streamline the interdepartmental processes.
- Defining store policies & processes and implementing & monitoring the same to ensure that the store teams are productive, and the customer experience is always at its best.
- Hiring and training the store teams for all the new and existing stores.
- Planning and executing the store's visual merchandising and in store communications in coordination with the category teams.
- Negotiating with the mall's marketing team for FOC support.
Area Retail Manager
Mi Homes EBO (Xiaomi India)
Mumbai
02.2019 - 07.2022
- Spearheaded an annual turnover of Rs 100 Cr. through 9 Mi Home EBOs spread across Mumbai with a team size of 50+.
- Managed 21 EBOs across the North region (Delhi & NCR, Chandigarh, Mohali and Jaipur) with an annual turnover of over Rs 220 Cr. and a team size of 120+ before taking up the assignment to lead the Mumbai region.
- Headed the Online to Offline project for Pan India Stores for the home delivery sales.
- Responsible for the Profit & Loss of the region through a mix COCO and FOCO stores.
- Worked on a Six Sigma project to improve the Units Per Transaction across the PAN India Stores.
- Maintained uniformity at all the stores with regards to the visual merchandising and the customer service standards.
- Managed the Vendors and Franchisee Partners for a smooth functioning of the stores.
- Accountable for the new store openings in Mumbai.
- Analyzed and monitored the stocks for each store and coordinated with the category and supply chain teams for the stock requirements as per the forecast.
- Eliminated shrinkage at all the stores to improve profitability.
- Collaborated with the marketing and finance teams for store specific ATL and BTL activities.
Retail Store Manager
Jack And Jones (Bestseller India)
Mumbai
10.2015 - 12.2017
- Managed a store (EBO) of 1700 Sq. Ft as a Store Manager with an annual turnover of Rs 6 Cr. with a team size of 10 members.
- Engaged in looking after the Shop in Shop operations of the Lifestyle & Central stores at Oberoi Mall. This was an additional responsibility.
- Shaped the store to give a growth of 40% in revenue and a consistent score of 95% in mystery audits & 90% in SOP audits.
- The store had to be transformed from 1700 Sq. Ft. to 3500 Sq. Ft. within the same mall due to the business growth.
Involved in making reports, analyzing sales & category trends on a weekly and a monthly basis. - Developed store strategies to raise the customers’ pool and expand the store traffic which resulted in an increase in the repeat business from the HNI customers.
- Won the best store award in the men’s category for two consecutive years in the Oberoi Mall’s annual competition.
- Played a key role in reviving the non-performing store at Inorbit Mall Vashi which had suffered a huge sales loss due to a new store opening at Nexus Mall Seawoods.
Assistant Manager
Forever 21
Mumbai
04.2013 - 09.2015
- Assisted the Store Manager to manage the store operations at Infinity Mall Malad and later at Viviana Mall Thane, and ensured compliance with policies and procedures.
- Partnered with the Store Manager to operate a store of 18000 Sq. Ft to achieve an annual turnover of Rs 25 Cr.
- Achieved sales goals by training, motivating, mentoring, and providing feedback to the store staff.
- Handled the recruitments (Shortlisting to Onboarding) of 72 team members for a new store at Viviana Mall.
- Volunteered in the New Store Opening team which had opened three stores in Mumbai (Infinity Mall, Oberoi Mall & Viviana Mall) with an average store size of 16000 sq. ft.
- Part of the team to achieve single day sale of Rs 55 Lakhs on the Grand opening day in Infinity Mall and Rs 85 Lakhs on the flat 60% off event at Oberoi Mall.
Assistant Store Manager
Puma
Mumbai
08.2011 - 03.2013
- Managed the operations of the store at Inorbit Mall Vashi and later handled the flagship store at Linking Road Bandra.
- Successfully excelled to take the annual turnover to Rs 3 Cr. with a YOY growth of 25% by analyzing the sales reports, making forecasts, and recommending the changes to the management.
- Collaborated with the management to strategize the best ways to increase the sales. This included giving inputs for a better visual merchandising, grooming the team for product knowledge and developing the hunger for sales.
- Managed to keep the shrinkage below 0.4% by tracking the inwards & outwards of stock and doing regular stock audits.
Shift Manager
McDonalds
Mumbai
06.2010 - 07.2011
- Contributed as a team member to ensure the restaurant’s smooth functioning.
- As a shift manager, I supervised the sales & operations of the restaurant by managing a team of 15-20 members.
- Organized stock & equipment, ordered supplies and, overlooked building maintenance, cleanliness, and security.
- Encouraged high standards of customer service & hygiene are maintained and that the restaurant complied with the health & safety regulations.
- Won the Golden Archie/Dean’s List award in the Basic Shift Management course.
Education
Post Graduate Diploma in Management - Operations Management
Institute of Management Technology
Ghaziabad 10.2017 - 01.2019
Post Graduate Diploma in Business Administration - Operations Management
Symbiosis Centre For Distance Learning
Pune 06.2014 - 06.2016
Bachelor of Science - Hotel & Hospitality Administration
Institute of Hotel Management
Hyderabad 06.2006 - 05.2009
Project Management Professional -
Project Management Institute
Ghaziabad 10.2018 - 10.2018
6-Sigma Green Belt -
KPMG
Ghaziabad 10.2018 - 10.2018
Skills
Operations & General ManagementStrategic PlanningOmnichannel SalesSales & MarketingProfit & LossVisual MerchandisingInventory OptimizationBusiness Analytics
Recruitment and Retention
Store Planning
Budget Development
Policies and Procedures
Timeline
Retail Operations Manager
Plum Goodness
07.2022 - Current
Area Retail Manager
Mi Homes EBO (Xiaomi India)
02.2019 - 07.2022
Project Management Professional -
Project Management Institute
10.2018 - 10.2018
6-Sigma Green Belt -
KPMG
10.2018 - 10.2018
Post Graduate Diploma in Management - Operations Management
Institute of Management Technology
10.2017 - 01.2019
Retail Store Manager
Jack And Jones (Bestseller India)
10.2015 - 12.2017
Post Graduate Diploma in Business Administration - Operations Management
Symbiosis Centre For Distance Learning
06.2014 - 06.2016
Assistant Manager
Forever 21
04.2013 - 09.2015
Assistant Store Manager
Puma
08.2011 - 03.2013
Shift Manager
McDonalds
06.2010 - 07.2011
Bachelor of Science - Hotel & Hospitality Administration
Institute of Hotel Management
06.2006 - 05.2009