Ritesh Amale
Navi Mumbai
Summary
Retail Operations leader with over 15 years of experience in managing store operations, driving sales growth, and overseeing P&L across various sectors including fashion, beauty and electronics. Demonstrated success in expanding Exclusive Brand Outlet networks and achieving operational excellence, resulting in consistent revenue increases. Recent experience in merchandising enhances decision-making in inventory and assortment, leading to improved operational outcomes. Recognized for data-driven leadership and ability to build high-performing teams while optimizing processes for better results.
Overview
16
16
years of professional experience
Work History
Senior Manager – Merchandising
Tata Croma
07.2025 - Current
- Develop and execute category-level merchandising strategies to boost sales productivity, margins, and store operations.
- Leverage data analytics for assortment planning, range rationalization, and improved sell-through across categories.
- Optimize inventory planning and allocation to enhance stock availability and reduce overstock or slow-moving SKUs.
- Improve inventory turnover and promotion effectiveness through data-driven planning and post-promotion analysis.
- Achieved 5% reduction in ineffective inventory via continuous monitoring, demand analysis, and corrective actions.
- Collaborate with retail operations, category, and supply chain teams for timely product availability and execution.
- Drive seasonal and monthly merchandise planning, aligning product mix with consumer demand and business goals.
- Monitor category KPIs including sell-through, GMROI, stock cover, and markdown efficiency, providing actionable insights.
- Support new store launches and expansions with optimal opening assortments and ensure VM and planogram alignment with category strategy.
Retail Operations Manager (Pan India)
Plum Goodness
07.2022 - 06.2025
- Led PAN-India retail operations for 38 EBOs with ₹30 Cr annual P&L responsibility, driving sales growth, profitability, and operational excellence.
- Partnered with leadership to execute new store launches at an average of 3 openings per month, supporting rapid expansion.
- Drove store performance through data-driven sales analysis, forecasting, dashboards, and MIS reporting for strategic decision-making.
- Conducted market and competitive analysis to identify gaps, opportunities, and best practices.
- Designed and executed store-level promotions, increasing footfall and revenue.
- Defined and implemented store SOPs, policies, and processes to improve productivity and customer experience.
- Led merchandising strategy, ensuring optimal assortment and inventory mix for existing and new stores.
- Managed talent acquisition, training, and performance management to build high-performing teams.
- Oversaw visual merchandising standards, ensuring brand consistency and enhanced customer engagement.
Retail Operations Manager (Regional Manager)
Xiaomi Technology India
02.2019 - 07.2022
- Directed retail sales and operations across Mumbai & North India, managing 32 Mi Home EBOs with ₹320+ Cr annual revenue.
- Built and led high-performing teams (300+), enhancing sales execution, store productivity, and frontline capability.
- Spearheaded O2O transformation, significantly increasing home-delivery contribution across Pan-India outlets.
- Owned business P&L, optimizing operating costs, profitability, and ROI across COCO and FOCO formats.
- Delivered 15% sales uplift by improving Units Per Transaction (UPT) and conversion metrics through Six Sigma initiatives.
- Partnered with Marketing, Supply Chain, and Finance to execute promotions, inventory planning, and demand forecasting.
- Ensured consistent brand experience, visual merchandising execution, and customer satisfaction across regions.
Retail Store Manager
Jack & Jones
10.2015 - 12.2017
- Managed high-performing Jack & Jones stores, delivering ₹6 Cr annual turnover from a 1,700 sq. ft. flagship with a 10-member team.
- Oversaw Shop-in-Shop operations at Lifestyle and Central, enhancing brand visibility and sales.
- Drove 40% revenue growth and maintained consistently high mystery shopping and SOP audit scores.
- Revived a non-performing store at Inorbit Mall, Vashi, and awarded “Best Store – Men’s Category” for two consecutive years at Oberoi Mall.
Assistant Manager
Forever 21
04.2013 - 09.2015
- Supported end-to-end store operations at Infinity Mall Malad and Viviana Mall Thane, ensuring SOP and brand compliance.
- Contributed to operations of an 18,000 sq. ft. flagship store generating ₹25 Cr annual turnover.
- Led recruitment and onboarding of 72 team members for Viviana Mall, building a customer-focused workforce.
- Key member of the New Store Opening (NSO) team, successfully delivering three store launches in Mumbai.
Assistant Store Manager
Puma
08.2011 - 04.2013
- Managed store operations at Inorbit Mall, Vashi and flagship Linking Road, Bandra, delivering ₹3 Cr annual turnover with 25% YoY growth.
- Drove sales performance through data-driven analysis and targeted sales initiatives.
- Partnered with management to implement sales strategies, visual merchandising, and team training.
- Reduced shrinkage to below 0.4% by strengthening stock controls and audit processes.
Shift Manager
McDonald’s
06.2010 - 07.2011
- Managed shift-level sales and operations in a high-volume, fast-paced environment, ensuring service quality, hygiene, and SOP compliance.
- Supervised and motivated a team of 15–20 members, consistently maintaining high customer service standards.
- Recognized with the Golden Archie / Dean’s List Award for excellence in shift management and team leadership.
Education
PGDM (Executive) - Operations Management
Institute of Management Technology
Ghaziabad03-2019
PGDBA - Operations Management
Symbiosis Centre For Distance Learning
Pune06-2016
B.Sc. Hotel & Hospitality Management -
Institute of Hotel Management
Hyderabad08-2009
Skills
- Retail & Sales Operations Leadership
- P&L Management
- Business planning
- Store Expansion & Network Scaling
- Productivity & Cost Optimization
- Omnichannel and O2O execution
- Process Excellence
- Merchandising & Inventory Optimization
Timeline
Senior Manager – Merchandising
Tata Croma
07.2025 - Current
Retail Operations Manager (Pan India)
Plum Goodness
07.2022 - 06.2025
Retail Operations Manager (Regional Manager)
Xiaomi Technology India
02.2019 - 07.2022
Retail Store Manager
Jack & Jones
10.2015 - 12.2017
Assistant Manager
Forever 21
04.2013 - 09.2015
Assistant Store Manager
Puma
08.2011 - 04.2013
Shift Manager
McDonald’s
06.2010 - 07.2011
PGDM (Executive) - Operations Management
Institute of Management Technology
PGDBA - Operations Management
Symbiosis Centre For Distance Learning
B.Sc. Hotel & Hospitality Management -
Institute of Hotel Management