Ritesh Bhatt
Gurugram
Summary
Accomplished Sr. Director at Interactive Avenues (IPG Mediabrands), adept in leveraging ad tech and programmatic tools to drive business growth. Excelled in building high-performing teams and fostering partner relationships, achieving scalable solutions and measurable ROI. Skilled in data-driven decision-making and strategic media planning, I blend technical expertise with a client-centric approach to deliver exceptional outcomes.
Overview
12
12
years of professional experience
Work History
Sr. Director
Interactive Avenues
Gurugram
05.2023 - Current
- Dynamic and results-oriented marketer with extensive experience in leveraging data-driven strategies to transform marketing initiatives and drive business growth.
- An expert in applying AI technologies to enhance clients' business, optimize campaign performance, and deliver scalable solutions in the fast-paced Adtech landscape.
- Proven ability to forge strategic partnerships and align cross-functional teams to achieve both organizational and client objectives. Skilled in leading innovation at the intersection of data, technology, and marketing, driving measurable ROI.
- Building and managing partnerships Data, Supply & Tech, scaling supply networks, and leveraging data to unlock new revenue streams. Adept at leading cross-functional teams to deliver impactful solutions, streamline operations, and achieve measurable business outcomes.
- Known for building high-performing teams, fostering innovation, and developing cutting-edge solutions that address evolving market needs. Passionate about empowering businesses to unlock the full potential of data and AI to shape the future of marketing and advertising.
- Collaborate closely with partners to understand their strengths, unique offerings, and growth objectives.
- Align mutual goals to create win-win opportunities that strengthen the partnership and drive long-term business growth.
Director
Interactive Avenues
Gurugram
04.2022 - 04.2023
- Expertise in programmatic strategies, driving transformative digital marketing solutions across IPG clients, and all regions in India. Skilled in leveraging data, technology, and AI-driven tools to design and implement scalable, high-performance programmatic advertising campaigns that deliver measurable results.
- Designing and implementing team structures to optimize resource utilization, drive organizational efficiency, and deliver exceptional client outcomes.
- Skilled in aligning team capabilities with business goals to enhance productivity, foster collaboration, and maximize impact across the organization.
- Integrated Media Planning: Encourage media planners to use omnichannel approaches, combining traditional and digital media, to maximize campaign impact.
Group Head / Associate Director
Interactive Avenues
Gurugram
04.2019 - 04.2022
- Overseeing programmatic media buying and strategy for the North region, delivering scalable, data-driven solutions that maximize ROI for clients.
- Proficient in leveraging technologies, including demand-side platforms (DSPs), and data management platforms (DMPs), to execute high-performing campaigns across diverse channels.
- Work closely with clients and Media Planning to understand brand objectives, preferences, and pain points.
- Develop tailored strategies that align with regional market dynamics and client goals.
- Optimize media spend by analyzing trends, audience behavior, and campaign performance.
- Establish a robust measurement framework to track the success of media plans against defined KPIs.
- Implement A/B testing for campaigns to identify the most effective messaging, channels, and formats.
- Encourage an iterative approach to planning, where learnings from one campaign are applied to improve future outcomes.
Asst. Manager / Manager / Senior Manager
Interactive Avenues
Gurugram
11.2015 - 03.2019
- Develop innovative media strategies and execution plans that effectively address brand goals, and create impactful campaigns.
- Define overall campaign methodologies, focusing on targeted audience engagement, and precise channel selection to achieve optimal results.
- Build and manage advertising funnels across a broad digital landscape, including display, performance, social, search, and mobile platforms, ensuring a comprehensive media approach.
- Set and monitor KPIs for all channels, leveraging data analytics to measure performance, and refine campaign strategies.
- Cultivate relationships with publishers, identifying and negotiating opportunities to optimize advertising spends, and explore alternate channels for innovative ad placements.
- Ensure seamless campaign execution, maintain regular communication with clients, manage expectations, and deliver results on a monthly operational basis (M.O.M.).
- Drive cost efficiencies in media plans through strategic negotiation with publishers, ensuring maximum value for both the organization and clients.
- Provide enterprise-level brands with data-driven marketing strategies, enhancing decision-making, and campaign outcomes.
- Worked Across Brands
Sr. Executive
Interactive Avenues
Gurugram
05.2015 - 10.2015
- Proficient in working on demand-side platforms (DSPs) such as DV360, Adform, and MediaMath.
- Utilize advanced targeting techniques, including behavioral, contextual, and geolocation targeting, to reach the right audiences.
- Continuously optimize campaigns based on performance metrics, such as CTR, viewability, and conversions.
- Implement real-time campaign monitoring to identify and address any performance issues immediately.
- Leverage analytics tools to track performance and make data-driven adjustments.
- Manage budgets effectively, ensuring optimal allocation across channels, and achieving efficiency goals.
- Ensure all campaigns adhere to industry standards, including brand safety, data privacy regulations, and fraud prevention measures.
Campaign Manager
Publicis Groupe
Gurugram
03.2013 - 04.2015
- End-to-end process of campaign launch, implementation, optimization, tracking, and reporting.
- Execute campaigns on major DSPs (DBM, Turn, MediaMath, Trade Desk), ensuring smooth delivery from initiation to completion.
- Provide alternate-day performance reports to onshore clients, keeping them informed of campaign status, key metrics, and results.
- Ensure regular communication with onshore clients to understand their evolving needs and goals, addressing any issues proactively.
- Successfully delivered high-impact programmatic campaigns for global brands in competitive industries, resulting in optimized media spend, and enhanced ROI.
Education
Bachelor of Engineering Technology - Computer & Science Engineering
Uttarakhand Technical University
Dehradun05-2012
Skills
- Client-centric approach, along with organizational goals
- Ad tech and programmatic tools proficiency
- Team Building and Mentoring
- Building a partner relationship
- Integrated and Strategic Media and Programmatic Planning
- Trading and buying
- Data-Driven Decision Making
Affiliations
Brands Worked On:
- Automotive: BMW, Honda 4Wheelers, Mahindra, MG Motor, Exxonmobil
- Consumer Electronics: Micromax, Sony, Fitbit, Canon, Samsung, Usha
- FMCG / CPG: Wipro, Reckitt Benckiser, ITC Foods, J&J, Emami
- Financial Services: SBI Cards, Amex, Tata Capital
- Luxury & Lifestyle: Rado, Kohler
- Technology & Others: Urban company, Genpact, Spotify, Ace23
- OTT – Amazon Prime Video
- E- Commerce – Amazon.in
- Travel – Tourism Australia, ITC Hotels
- Political – Indian National Congress
Languages
English
First Language
Accomplishments
- Jedi of the Month - May' 2016
- Awarded as India’s top digital planner 2018 : http://www.businessworld.in/article/IPG-Mediabrands-Omnicom-Lead-Season-3-Of-India-s-Top-Digital-Planners/28-04-2018-147716/
- A (Awesome Team) award by IPG - June' 2024
Timeline
Sr. Director
Interactive Avenues
05.2023 - Current
Director
Interactive Avenues
04.2022 - 04.2023
Group Head / Associate Director
Interactive Avenues
04.2019 - 04.2022
Asst. Manager / Manager / Senior Manager
Interactive Avenues
11.2015 - 03.2019
Sr. Executive
Interactive Avenues
05.2015 - 10.2015
Campaign Manager
Publicis Groupe
03.2013 - 04.2015
Bachelor of Engineering Technology - Computer & Science Engineering
Uttarakhand Technical University
Similar Profiles
Inaam HussainInaam Hussain
Senior Director - Campaign Management at Interactive AvenuesSenior Director - Campaign Management at Interactive Avenues
Aditya ThakurAditya Thakur
Senior Manager at Interactive AvenuesSenior Manager at Interactive Avenues
AKSHAY PUNDIRAKSHAY PUNDIR
Client Servicing Manager (Media) at IPG Media Brand, Interactive AvenuesClient Servicing Manager (Media) at IPG Media Brand, Interactive Avenues