Ritesh Bhatt
Gurugram
Summary
Accomplished Sr. Director at Interactive Avenues (IPG Mediabrands), adept in leveraging ad tech and programmatic tools to drive business growth. Excelled in building high-performing teams and fostering partner relationships, achieving scalable solutions and measurable ROI. Skilled in data-driven decision-making and strategic media planning, I blend technical expertise with a client-centric approach to deliver exceptional outcomes.
Overview
12
12
years of professional experience
Work History
Sr. Director
Interactive Avenues
Gurugram
05.2023 - Current
- Dynamic and results-oriented marketer with extensive experience in leveraging data-driven strategies to transform marketing initiatives and drive business growth.
- An expert in applying AI technologies to enhance clients' business, optimize campaign performance, and deliver scalable solutions in the fast-paced Adtech landscape.
- Proven ability to forge strategic partnerships and align cross-functional teams to achieve both organizational and client objectives. Skilled in leading innovation at the intersection of data, technology, and marketing, driving measurable ROI.
- Building and managing partnerships Data, Supply & Tech, scaling supply networks, and leveraging data to unlock new revenue streams. Adept at leading cross-functional teams to deliver impactful solutions, streamline operations, and achieve measurable business outcomes.
- Known for building high-performing teams, fostering innovation, and developing cutting-edge solutions that address evolving market needs. Passionate about empowering businesses to unlock the full potential of data and AI to shape the future of marketing and advertising.
- Collaborate closely with partners to understand their strengths, unique offerings, and growth objectives.
- Align mutual goals to create win-win opportunities that strengthen the partnership and drive long-term business growth.
Director
Interactive Avenues
Gurugram
04.2022 - 04.2023
- Expertise in programmatic strategies, driving transformative digital marketing solutions across IPG clients, and all regions in India. Skilled in leveraging data, technology, and AI-driven tools to design and implement scalable, high-performance programmatic advertising campaigns that deliver measurable results.
- Designing and implementing team structures to optimize resource utilization, drive organizational efficiency, and deliver exceptional client outcomes.
- Skilled in aligning team capabilities with business goals to enhance productivity, foster collaboration, and maximize impact across the organization.
- Integrated Media Planning: Encourage media planners to use omnichannel approaches, combining traditional and digital media, to maximize campaign impact.
Group Head / Associate Director
Interactive Avenues
Gurugram
04.2019 - 04.2022
- Overseeing programmatic media buying and strategy for the North region, delivering scalable, data-driven solutions that maximize ROI for clients.
- Proficient in leveraging technologies, including demand-side platforms (DSPs), and data management platforms (DMPs), to execute high-performing campaigns across diverse channels.
- Work closely with clients and Media Planning to understand brand objectives, preferences, and pain points.
- Develop tailored strategies that align with regional market dynamics and client goals.
- Optimize media spend by analyzing trends, audience behavior, and campaign performance.
- Establish a robust measurement framework to track the success of media plans against defined KPIs.
- Implement A/B testing for campaigns to identify the most effective messaging, channels, and formats.
- Encourage an iterative approach to planning, where learnings from one campaign are applied to improve future outcomes.
Asst. Manager / Manager / Senior Manager
Interactive Avenues
Gurugram
11.2015 - 03.2019
- Develop innovative media strategies and execution plans that effectively address brand goals, and create impactful campaigns.
- Define overall campaign methodologies, focusing on targeted audience engagement, and precise channel selection to achieve optimal results.
- Build and manage advertising funnels across a broad digital landscape, including display, performance, social, search, and mobile platforms, ensuring a comprehensive media approach.
- Set and monitor KPIs for all channels, leveraging data analytics to measure performance, and refine campaign strategies.
- Cultivate relationships with publishers, identifying and negotiating opportunities to optimize advertising spends, and explore alternate channels for innovative ad placements.
- Ensure seamless campaign execution, maintain regular communication with clients, manage expectations, and deliver results on a monthly operational basis (M.O.M.).
- Drive cost efficiencies in media plans through strategic negotiation with publishers, ensuring maximum value for both the organization and clients.
- Provide enterprise-level brands with data-driven marketing strategies, enhancing decision-making, and campaign outcomes.
- Worked Across Brands
Sr. Executive
Interactive Avenues
Gurugram
05.2015 - 10.2015
- Proficient in working on demand-side platforms (DSPs) such as DV360, Adform, and MediaMath.
- Utilize advanced targeting techniques, including behavioral, contextual, and geolocation targeting, to reach the right audiences.
- Continuously optimize campaigns based on performance metrics, such as CTR, viewability, and conversions.
- Implement real-time campaign monitoring to identify and address any performance issues immediately.
- Leverage analytics tools to track performance and make data-driven adjustments.
- Manage budgets effectively, ensuring optimal allocation across channels, and achieving efficiency goals.
- Ensure all campaigns adhere to industry standards, including brand safety, data privacy regulations, and fraud prevention measures.
Campaign Manager
Publicis Groupe
Gurugram
03.2013 - 04.2015
- End-to-end process of campaign launch, implementation, optimization, tracking, and reporting.
- Execute campaigns on major DSPs (DBM, Turn, MediaMath, Trade Desk), ensuring smooth delivery from initiation to completion.
- Provide alternate-day performance reports to onshore clients, keeping them informed of campaign status, key metrics, and results.
- Ensure regular communication with onshore clients to understand their evolving needs and goals, addressing any issues proactively.
- Successfully delivered high-impact programmatic campaigns for global brands in competitive industries, resulting in optimized media spend, and enhanced ROI.
Education
Bachelor of Engineering Technology - Computer & Science Engineering
Uttarakhand Technical University
Dehradun05-2012
Skills
- Client-centric approach, along with organizational goals
- Ad tech and programmatic tools proficiency
- Team Building and Mentoring
- Building a partner relationship
- Integrated and Strategic Media and Programmatic Planning
- Trading and buying
- Data-Driven Decision Making
Affiliations
Brands Worked On:
- Automotive: BMW, Honda 4Wheelers, Mahindra, MG Motor, Exxonmobil
- Consumer Electronics: Micromax, Sony, Fitbit, Canon, Samsung, Usha
- FMCG / CPG: Wipro, Reckitt Benckiser, ITC Foods, J&J, Emami
- Financial Services: SBI Cards, Amex, Tata Capital
- Luxury & Lifestyle: Rado, Kohler
- Technology & Others: Urban company, Genpact, Spotify, Ace23
- OTT – Amazon Prime Video
- E- Commerce – Amazon.in
- Travel – Tourism Australia, ITC Hotels
- Political – Indian National Congress
Languages
English
First Language
Accomplishments
- Jedi of the Month - May' 2016
- Awarded as India’s top digital planner 2018 : http://www.businessworld.in/article/IPG-Mediabrands-Omnicom-Lead-Season-3-Of-India-s-Top-Digital-Planners/28-04-2018-147716/
- A (Awesome Team) award by IPG - June' 2024
Timeline
Sr. Director
Interactive Avenues
05.2023 - Current
Director
Interactive Avenues
04.2022 - 04.2023
Group Head / Associate Director
Interactive Avenues
04.2019 - 04.2022
Asst. Manager / Manager / Senior Manager
Interactive Avenues
11.2015 - 03.2019
Sr. Executive
Interactive Avenues
05.2015 - 10.2015
Campaign Manager
Publicis Groupe
03.2013 - 04.2015
Bachelor of Engineering Technology - Computer & Science Engineering
Uttarakhand Technical University
Similar Profiles
Aditya ThakurAditya Thakur
Senior Manager at Interactive AvenuesSenior Manager at Interactive Avenues
Subham GhoshSubham Ghosh
Assistant Manager - Performance Marketing at Interactive AvenuesAssistant Manager - Performance Marketing at Interactive Avenues
Jitmanyu ThakurJitmanyu Thakur
Senior Executive - Media Planning and Buying at IPG - Interactive AvenuesSenior Executive - Media Planning and Buying at IPG - Interactive Avenues