Summary
Overview
Work History
Education
Skills
Languages
Timeline
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Ritesh Gusain

Delhi

Summary

Branding and Marketing professional with extensive experience in using analytics capabilities to generate insights on digital marketing data and spend toward channels. Proven track record in developing recommendations to improve operational, technical, and design content. Expertise in delivering digital marketing services for interactive programs and campaigns, including ongoing maintenance and operations. Skilled in SEO, influencer marketing, and online reputation management with a knack for innovative strategies and staying aware of new and emerging marketing technologies.

Overview

4
4
years of professional experience

Work History

Research Analyst

Kadeventures
04.2023 - 09.2023
  • Conducted in-depth market research influencing business strategies and marketing plans for new product launches.
  • Provided key insights for market positioning significantly impacting project launch strategies.
  • Analyzed niche markets aiding in strategic business investments and informed decision-making.
  • Assisted in the development of successful marketing strategies by analyzing consumer behavior patterns and preferences.

Social Media Manager

Zapminati (now Kadeventures)
08.2022 - 04.2023
  • Spearheaded influencer marketing campaigns increasing brand reach and engagement by 25% for Exhale Wellness and Happy Go Leafy.
  • Drove $15,000 in revenue within 2 months through successful affiliate marketing initiatives.
  • Enhanced customer journey and sales for Dopeboo resulting in a 20% revenue increase.
  • Implemented email automation strategies boosting customer retention by 15%.
  • Monitored online presence of company's brand to engage with users and strengthen customer relationships.
  • Collaborated with team members to develop creative campaigns for social media platforms.
  • Utilized user-generated content effectively showcasing positive customer experiences enhancing credibility.

Marketing Manager

Aisaac Technologies
12.2021 - 07.2022
  • Led mentor onboarding for ed tech startup called Skilldom successfully integrating 200 industry professionals.
  • Coordinated marketing operations including social media marketing and sales funnel management.
  • Organized a high-impact launch event for Skilldom with over 300 attendees.
  • Achieved efficient lead generation through Facebook ads maintaining a cost per lead of $5.
  • Created company brand messaging, collateral materials, customer events, promotional strategies, and product commercialization.
  • Managed social media accounts for optimal audience engagement and increased online presence.
  • Collaborated with cross-functional teams to ensure consistent branding across all company touchpoints and communications channels.
  • Managed workflow between staff, coordinating documents, planning, and creative material distribution.

Social Media Manager

Lightfire Solutions
02.2020 - 11.2021
  • Managed and grew 9 brand social media profiles including ECigMafia and MioVapor.
  • Established and managed influencer networks contributing to a 15% revenue growth within 3 months.
  • Implemented organic social selling strategies and managed Facebook Ads increasing brand awareness and conversion by 30%.
  • Generated revenue through upselling products via Instagram DM and Facebook groups.
  • Increased customer engagement through social media.
  • Managed multiple social media platforms, ensuring a consistent brand voice and message.
  • Developed marketing content such as blogs, promotional materials, and advertisements for social media.
  • Streamlined content creation processes, improving efficiency while maintaining quality standards.

SEO Intern

Lightfire Solutions
10.2019 - 01.2020
  • Updated over 2000 meta tags enhancing internal linking and SEO performance.
  • Created 5000+ backlinks ranking 1500+ pages.
  • Grew Instagram followers from 0 to 1500 in one month organically.
  • Successfully infiltrated Reddit communities achieving 5000 karma and enhancing brand presence.
  • Analyzed SEO outreach goals and presented findings to marketing director.
  • Conducted comprehensive keyword research for optimized content creation and improved search rankings.
  • Maintained a strong working knowledge of various CMS platforms such as WordPress, allowing efficient implementation of on-site optimizations.
  • Developed proficiency in various SEO tools such as SEMrush, Ahrefs, Moz, and Screaming Frog, allowing for more accurate data analysis and informed decision-making throughout the internship.
  • Collaborated with the content team to create high-quality, SEO-friendly articles that attracted more visitors.
  • Improved user experience by analyzing site navigation and recommending necessary changes for easier access to information.

Education

Bachelor's of Commerce - Business

Joseph & Mary Public School
Delhi, India
09.2021

Skills

  • Social Media Management & Strategy

  • Influencer Marketing & Collaboration

  • SEO & Content Optimization

  • Digital Advertising (Facebook Ads, Google Ads)

  • Affiliate Marketing

  • Email Marketing & Automation

  • Online Reputation Management (ORM)

  • Market Research & Analysis

  • Customer Journey Optimization

  • Strong analytical skills

Languages

English
Bilingual or Proficient (C2)
Hindi
Bilingual or Proficient (C2)
German
Intermediate (B1)

Timeline

Research Analyst

Kadeventures
04.2023 - 09.2023

Social Media Manager

Zapminati (now Kadeventures)
08.2022 - 04.2023

Marketing Manager

Aisaac Technologies
12.2021 - 07.2022

Social Media Manager

Lightfire Solutions
02.2020 - 11.2021

SEO Intern

Lightfire Solutions
10.2019 - 01.2020

Bachelor's of Commerce - Business

Joseph & Mary Public School

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Ritesh Gusain